ANJALLEE GUPTA (B.E / MBA)

**** *********** *** *****: adc1a9@r.postjobfree.com

Los Altos, CA - 94024 508-***-****

Objective

Experienced professional with 11+ years of experience in Marketing, Strategy, Operations, Digital Marketing and Analytics seeking Full Time position fully utilizing strong leadership acumen, diversified experience, organizational ability and exceptional communication skills.

Summary

• Led the multimillion $ marketing investments; developed GTM strategy, marketing performance

scorecards for the business to help plan and validate marketing investments

• Managed end to end demand generation strategy, budget, campaign, program execution, paid

media and reporting. Contributed to 50%+ pipeline and revenue consistently on a quarterly basis,

using customized analytical models

• Led the Product Marketing, Market Research and Sales Enablement Strategy and improved the ROI

mix, transaction and margin drivers

• Designed and built a wide range of outbound materials, including presentations, webinars,

e-brochures, infographics, business kits, press releases, whitepapers and solution briefs.

• Track and analyze dashboards and metrics to measure success of various marketing efforts. Own the

metric reporting for the team.

• Managed agency and internal stakeholders for million $ strategy and marketing investments

• Led a team of managers and analytic support to plan and execute marketing strategies in traditional

and digital marketing channels

Google Inc. July’18 - Present

Marketing Strategy Operations Lead Mountain View, CA

• Leading efforts on sophisticated quantitative analyses and advanced modeling that translates data

into actionable insights for the brand-new Google venture in the space of cloud storage- Google

One

• Developing comprehensive strategies that solve complex business challenges and address the needs of

stakeholders across various functions to drive incremental growth.

• Communicate findings to leadership and to the broader organization by preparing storytelling

presentations and actionable insights.

Developed and led sales and marketing outreach campaigns in close coordination with global sales development teams

Working with cross-functional teams to push projects forward, driving recommendations through to

implementation.

Medical Leave/Work Sabbatical May’17 – June’18

Took time off to undergo a medical surgery and the fertility treatment.

RingCentral Inc. March’16 – April’17

Director of Marketing Operations Belmont, CA

• Led strategy and execution of global programs, developed growth plans for launching the Ring central

brand

into the enterprise market

• Developed a new and improved funnel design to increase the monthly revenue transactions for the

business

• Developed market and competitive framework for Ring Central products. Created growth strategies

for each online channel and identify new testing opportunities to ensure continued innovation in digital

marketing

• Managed seven figure marketing budget, allocating advertising dollars to maximize returns for each

product line.

• Developed scalable platforms and strategies for digital marketing channels to drive online revenue,

traffic and demand at a profitable return on ad spend (ROAS)

• Defined and optimized marketing mix models to maximize the marketing efficiency; establish key

performance indicators (KPIs) to ensure online marketing and media delivered business results

• Managed directly a team of onsite and offshore project managers to support creative, strategy and

analytical aspects of the business

Google Inc. April’13 – June’16

Sr. Marketing Strategy & Operations Manager Mountain View, CA

• Developed innovative marketing programs to help SMBs succeed online, worked closely with

creative agencies on brand and digital marketing efforts to acquire new customers and increase the install

base.

• Collaborated with field sales, global marketing and opportunity development teams to develop improved

processes within the integrated sales-marketing funnel.

• Developed advanced budget/revenue reporting dashboards and business models that helps in

decision- making and customer acquisitions.

• Managed the quarterly and annual budgeting/planning process for marketing across

regions/channels and supported strategic initiatives and projects per quarter

• Track and analyze marketing programs to optimize overall results and plan campaign and channel mix.

• Drove the executive communication cadence and weekly marketing updates for Google AdWords

online marketing team, worked cross functionally to ensure the seamless execution and presentation to

the execs

• Worked on several brand and content strategy initiatives to help increase traction to Mobile Apps and

create Business kit, e-book, Infographics etc.

• Managed all aspects of multimillion-dollar product marketing budgeting/forecasting insights, to

build acquisition and retention marketing strategies for SMB audience.

Google Products/Projects I worked on:

Products: AdMob, Google Chrome, AdMob, Chrome cast, Chrome OS/Browser, Google AdWords, AdWords Express, Google Analytics, You Tube etc. (Internal Google tools like Buganizer, gKMS, etc.)

Cross Functional Teams: Channel Sales, Google One, Google Cloud, Finance, webmasters, Legal, PMMs, APMMs, CMMs, Partner Brand Managers, localization, sales and program managers in several groups.

VMware Inc. May’ 2010 - May’2013

eBusiness Demand Gen Lead Palo Alto, CA

Key Responsibilities

• Meet and exceed quarterly revenue goals forecasted for the web channel.

• Run, execute and manage the demand generation and marketing activities for the online channel

• Responsible for launching the product SKUs on web store and managing the ecommerce operations with agency partners

• Analyze roadmap of the US and international product and marketing releases and create strategic and tactical plans for execution of globalization program activities, allocating and negotiating budget with all parties involved.

• Partner with various groups across VMware to develop and leverage cross company marketing campaigns.

Drive opportunities through collaboration with external partners and VMware field team.

• Developed strategic globalization programs, budget forecasting, and go-to-market initiatives for Small-to-Medium businesses (SMB) and Enterprise campaigns (B2B)

• Identified regional SMB and enterprise campaigns strategies to make sure they are aligned with corporate, geo and country stakeholders.

• Managed the relationship with external agencies (both local and int’l) to help deliver the B2B campaigns that functions on the larger scale.

• Lead a geographically distributed cross-functional team in the Americas, Asia, and Europe.

• Analyzed marketing roadmap of the US product and marketing releases and created strategic and tactical plans for execution of globalization program activities, allocating and negotiating budget with all parties involved.

• Cross functional execution of online sales and marketing strategy;

• Proposition development, implementation and project management with Gartner

• Re-structuring, re-positioning and strategic planning

• Communications, Marketing and CRM

• Customer experience design, execution

• End to end operations & continuous improvement

• Channel integration and differentiation

• All online marketing – SEO, SEM, Affiliate, Email, Direct & Integrated Brand Communications

Key Achievements

• Developed and introduced the integrated marketing model to execute the ecommerce marketing activities that resulted into 61% y-o-y growth and 36% q-o-q growth in 2011

• Spearheaded the search, affiliate and email marketing space by running pulse promotions and integrating it on all demand gen levers to maximize the conversion rate and grow the sales opportunity. Resulted in 103% q-o-q growth in desktop products, +60% in visit to order conversion, +15% in Average order value.

• Launched and introduced the new marketing initiatives like remarketing, mobile commerce, Bing and yahoo search campaigns, comparison shopping engine that resulted 15% q-o-q growth

• Transformed the cultural and marketing operational setup of the eBusiness team from traditional tactics oriented group towards an analytically and performance driven marketing

• Implemented best-practice advertising mechanisms and performance measurement increasing efficiency and reducing advertising acquisition costs by 40%

• Launched commission junction affiliate program (the largest affiliate network in the north America)

• Adept in managing relationships and leading a cross functional project dealing with both external vendors and internal product, marketing and support teams.

eBay Inc. March’2009- April’ 2010

Account Campaign Manager San Jose, CA

• Developed and managed all facets of paid search marketing campaigns, including keyword portfolio development and maintenance, keyword bidding, creative and landing page optimization.

• Increased the overall performance of the Marketing campaigns to 25% in 6 weeks for several Media categories, using levers of Paid Search Optimization and web analytics.

• Managed keyword portfolios of about 600K keywords with $500K quarterly budget on major search engines, like Google, Yahoo and MSN and monitored rankings and traffic, generated reports when necessary, and continually worked to improve results.

• Performed A/B Testing, Landing Page Testing and Optimization to improve Efficiency and prepared reports using web analytics.

• Worked with different business units to understand their current product catalog of offerings, translated them into business needs, and executed on opportunities for improvement in marketing effectiveness.

• Managed over 100 eBay top advertisers accounts; was responsible for all aspects of the clients’ SEM campaigns on Ad Commerce platform and managing client relationship.

• Increased the revenue of the accounts in 3 months to 25% that resulted into the retention rate of close to 73%.

IdMatch Systems Inc. (Startup, Silicon Valley) Jan 2008 – March 2009

Product Marketing Manager Sunnyvale, CA

• Promoted the products of the company using Google ad words, Yahoo online search marketing and Microsoft ad centre using effective marketing techniques & communication to increase the online presence of the company.

• Formulated successful bidding strategies to increase the ROI of the campaign and increased the revenue efficiency by 21%

• Designed marketing collaterals, technical product manuals, white papers and solution briefs as sales tools to improve product visibility.

• Led and implemented the demand generation initiatives (like go-to market strategies, lead generation, evangelizing product to external audiences), resulting into revenues to the tune of $100,000.

Merrill Lynch (GMI Group) New York

Services – Marketing Summer Internship June ‘07 - Aug’ 07

• Launched the Customer Relationship Management tool, gathering requirements for the database, allocating the roles, planning the scope of the project and implementing the strategies.

• Utilized multivariate analyses & data mining techniques on Merrill Lynch’s database of institutional customers to gain deeper understanding of how high value customers use accounts & insights into customer profiling & market segmentation.

• Acted as a primary liaison between business, Marketing/Communications and functional users group.

Infosys Technologies Ltd. Hyderabad, India

Business Analyst /Program Management Jun 2004 – Jul 2006

• Managed a team of 12 and delivered the products ahead of schedule through meticulous planning and scheduling, therefore generating savings of $25,000 for a top US shoe retailer (Payless).

• Analyzed huge amount of data while working on Rita, Katrina hurricane reports, developed reports using MS-access, SQL queries and Excel formulas and suggested recommendations.

• Implemented operational improvement of 4% by expanding offshore movement and employing knowledge transition and process digitization activities.

• Mentored 16 new entrants as a subject expert in back-end technology, thus preventing the need for a new hire, resulting in sizeable savings (~ $20,000) for the unit.

Sapient Corporation Gurgaon, India

Business Analyst Jun 2003 – May 2004

• Employed quality measures by creating business plans and writing test scripts to accommodate various business scenarios, for the client BP.com.

• Reviewed monthly expense/project reports and identified key inefficiencies up to $20,000.

• Organized and conducted client presentations

CERTIFICATIONS

Six Sigma Certification, University of Massachusetts Dartmouth

Work Authorization: No Sponsorship Needed (Possess EAD)

Intercultural Communication Course – Stanford University

EDUCATION

Masters in Business Administration (MBA, Marketing & Operations)

University of Massachusetts, United States

Graduated Jan’08

Cumulative GPA = 3.8

Bachelor of Engineering, Major: Electrical & Electronics

College of Engineering Roorkee, Roorkee, India

Graduated Aug’ 03

Cumulative GPA = 4.0

ACTIVITIES

• Vice President - Business Affairs and Alumni association (UMASS, Dartmouth)

• Editor – Infosys Newsletter, REUD business unit

• Acted as a ‘Big Sister’ for a deprived child as part of a social initiative run by Infosys Technologies Ltd., taking care of all tuition expenses for two years

• Recipient of the ‘Silver’ medal for academic excellence in undergrad

TECHNICAL SKILLS

• eMarketing Tools: Marketo, Google Analytics, Tableau, Omniture, Photoshop, Fireworks, Adobe Suite, In design, MS-Project, Dreamweaver, Flash, HTML, SAAS, Eloqua, salesforce.com, Marketing Business Intelligence

• Relational Databases: DB2, Oracle, SQL

• Statistical Analysis Tools: SPSS, MS-Excel

• Marketing Analysis Tools: WebEx, Google Analytics, Sales force analytics

• Technologies: Mainframes (Cobol/OS390/AS400), C/C++, Unix, DYL (Reporting tool)

• Software Tools: People soft, Visio, Word, Excel, PowerPoint, Photoshop, Outlook, Web ex, Photoshop, Illustrator, Adobe Acrobat master suite collection, Macromedia, web design tools and web application tools.

*References available upon request

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