Ritvik Yadav

Toronto, On 416-***-****

adc0qt@r.postjobfree.com www.linkedin.com/in/ritviky

SUMMARY

Marketing and media profession with more than 8 of industry experience with media planning, buying across traditional and digital media as well as marketing and revenue management

Possess proven skills in marketing campaign management, strategic planning for CPG, data analysis, media math, budgeting and negotiations

Acquired in-depth understanding and experience in revenue management and analytics from one of the most renowned media houses and agencies globally

PROFESSIONAL EXPERIENCE

Times Global Broadcasting Co, Mumbai, India

March 2017- Dec 2019

Assistant Manager- Revenue Strategy and Sales Planning

Managed revenue management for a portfolio of INR 5 billion, consisting of 12 channels

Worked on sponsorship pricing as well as designing special packages for impact properties

Set executive-wise and region-wise monthly targets for FCT and branded content teams

Assisted the sales teams with data and inputs to ensure that they are better equipped and informed during the negotiation phase with the agency/client and to ensure quick and effective revenue generation

Developed strong pitches to new clients/existing clients to increase their presence on the Channels

Prepared Weekly/Monthly/Quarterly business reviews and presented them to stakeholders

Integral part of the budgeting & forecasting sessions at national level / preparing presentations for various clients and top management meetings

Highlights:

Successfully worked on the properties such as Zoom Holi fest and increasing the scale of the annual event

Handling the festive property creation and pricing for the movie cluster leading to the overall growth in network revenue

Lodestar UM (IPG), Mumbai, India Dec 2014 – March 2017

Media Supervisor- Planning and Buying

Developed and executed TV, print & radio, digital and OOH media plans for multiple clients across various categories viz. Auto, CPG, Banking and Finance

Allotted budgets for digital: paid search, paid social and display

Negotiated with vendors to achieve cost optimization and smooth implementation of media plans

Led a team in the development and implementation of 360 degree integrated campaigns

Highly involved in the ideation, planning, buying, innovations and implementation

Worked on, as well as won numerous Advertising & Media Industry Awards (Ad Club’s EMVIES and Goa Fest)

Highlights:

Successfully launched Zest from Tata Motors in the highly competitive and crowded Indian market

Innovative & integrated media approach for the Tata Capital country launch helped it achieve over 4 million enquiries for the structured loan category within the first month

Proposed an increase in ad spends to achieve an incremental campaign reach by 10% for BASF, German chemical company

Developed strategies and pitches for CPG clients such and Johnson & Johnson and Marico

Stratagem Media, Mumbai, India Apr 2011- Nov 2014

Senior Media Planner and Buyer

Led team members in the development and implementation of integrated campaigns

Collaborated with brand managers in developing & executing mainline media campaigns for multiple clients across various categories – CPG, Personal Care, Education, Travel & Banking/Finance

Teamed up to conceptualize innovative uses of media to roll out brand strategy during new product launches

Mastered TAM (Nielsen) software for analyzing TV viewing trends, pre & post evaluations of campaigns as well as for optimizing reach and effectiveness of plans

Highlights:

Spearheaded the launch of Meru Cabs into tier 2 and tier 3 cities with a 360 campaign

Successfully worked on and won the pitch for Borosil microwaveable

ACADEMIC QUALIFICATIONS

Master of Marketing Management (MMM) 2013-2016

K.J Somaiya Institute of Management Studies and Research (SIMSR), Mumbai, India

Equivalent to a Postgraduate Diploma (one year), as determined by World Education Services (WES)

Bachelor of Mass Media (BMM) 2009-2011

S.K Somaiya College of Arts, Science and Commerce, Mumbai, India

Equivalent to a Bachelor’s Degree (four year), as determined by World Education Services (WES)

MEDIA SOFTWARE PACKAGES AND TOOLS:

Broadcast Audience and Research Council (BARC) -Television viewership

IRS Analyzer (Indian Readership Survey) – Print

MAP (Adex) – Print & Radio Spends data

Media Xpress (TAM Nielsen) – TV data before Apr’15 and RAM (Radio Audience Measurement

Choices 2.0 (Target Group Index) – Consumer Insights

Conversant with the interfaces of ComScore, Double Click Manager (DCM) and Facebook Business Manager

Proficient with Microsoft PowerBi tool for data extraction and analysis

Microsoft Office Suit

ADDITIONAL QUALIFICATIONS

Fundamentals of Digital Marketing- Certification Course by Google, graduated on Feb 2020

Google Ads Certification Course – search, display, video

Google Analytics Academy Course

VOLUNTEER EXPERIENCE

Volunteer Services- Long Term Care Homes & Services- Lakeshore Lodge: ongoing

Sporting Life 10K Volunteer – Camp Ooch: scheduled for summer 2020

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