Devini Spence

Marketing Manager

Address: Al Dhana Tower, Abu Dhabi, UAE

Tel: +971-**-***-****

Email: adc0ef@r.postjobfree.com

Nationality: South African

Date of Birth: 22/01/1981

Objective

Seeking a new challenging position in PR, Communications & Marketing where my innovative and creative work style could be well utilized and enhanced. Employment History

Marketing Manager

Le Royal Meridien – Abu Dhabi June 2018 to present Major Achievement:

Actively worked on Ballers FanZone and the pre-opening and opening of a new outdoor venue; LRM Central

Key Responsibilities:

PR campaigns

Digital campaigns

Social media

Brand activation

Strategic partnerships

Managing all marketing for the hotels and activities within the marketing department.

Developing the marketing strategy for the hotels in line with company objectives.

Coordinating marketing campaigns with sales activities.

Overseeing the hotel’s marketing budget.

Creation and publication of all marketing material in line with marketing plans.

Planning and implementing promotional campaigns.

Manage and improve lead generation campaigns, measuring results.

Overall responsibility for brand management and corporate identity

Preparing online and print marketing campaigns.

Monitor and report on effectiveness of marketing communications.

Creating a wide range of different marketing materials.

Working closely with design agencies and assisting with new product launches.

Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.

Analysing potential strategic partner relationships for company marketing. Marketing Manager

Ayla Hotels & Resorts - Al Ain October 2016 to September 2017 Major Achievement:

Actively worked on the critical path for the pre-opening of a new luxury hotel, Ayla Grand Hotel and proudly opened the property.

Key Responsibilities:

Managing all marketing for the hotels and activities within the marketing department.

Developing the marketing strategy for the hotels in line with company objectives.

Coordinating marketing campaigns with sales activities.

Overseeing the hotel’s marketing budget.

Creation and publication of all marketing material in line with marketing plans.

Planning and implementing promotional campaigns.

Manage and improve lead generation campaigns, measuring results.

Overall responsibility for brand management and corporate identity

Preparing online and print marketing campaigns.

Monitor and report on effectiveness of marketing communications.

Creating a wide range of different marketing materials.

Working closely with design agencies and assisting with new product launches.

Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.

Analysing potential strategic partner relationships for company marketing. PR & Communications Manager

Holiday Inn Abu Dhabi July 2015 to September 2016

Major Achievements:

- Part of the winning team of Holiday Inn Abu Dhabi for the achievements of the hotel key metrics* 6/10 and brilliant basics 10/10

* IHG Key Metrics is the hotel performance covering the following 10 points: Standards, Loyalty recognition, Problem handling, heartbeat, employee engagement, RevPar, RGI, F&B Revenue, TGOP, GOP)

- Championed along with the team on strategy to improve Tripadvisor ranking and we have moved by end of 2015 from Ranking 7 to 3 out of 128 hotels in Abu Dhabi

- Managed Facebook page which got likes from 10.000 to 15.000 and engagement increase of 150%

- Scored 93% Departmental Employee Engagement Score for 2015

- Scored 100% compliance in Brand Management Audit for 2015

- Championed 2 Corporate Social Responsibility activities during 2015 for Children Special Care Centre which generated in very extensive and valuable PR engagement

- Actively worked on the critical path for the pre opening of a new Sushi restaurant in the hotel, SushiSan, and proudly opened the restaurant.

- Entertained bloggers promoting F&B outlets and activities which generated over 1000 views on Facebook and Twitter

- Awarded in 2015 for Favourite Brunch at Fact Magazine and shortlisted for Best Mediterranean Restaurant at Time Out Abu Dhabi Awards.

Key Responsibilities:

All forms of marketing: digital marketing, visual – print media, audio – mainstream radio advertising

Yearly marketing plans and developing a public relations program for the hotel and its restaurants

Manage all contracts relating to marketing and discount partnerships, as well as loyalty programs ( Gourmet Dining, IHG Dining Rewards, IHG Rewards Club)

Write/edit press releases, articles, official press statements, speeches, identify news opportunities from available sources to maximize media coverage for the brand.

Sourcing and attending PR activities – a range of interviews, organizing events within outlets, post event evaluation and following up with the press

Coordinate the creation and design of all marketing collateral for the portfolio of restaurants, rooms and event space

Create, develop, plan and implement promotions and events with each restaurant manager to achieve greater profitability

Marketing Executive

Holiday Inn Dubai – Al Barsha July 2010 to July 2015 Started as Marketing Coordinator from July 2010 and was promoted to Marketing Executive Key Responsibilities:

Daily update of professional content to all social media channels

Immediate customer response to all F&B outlet booking enquiries

Monitor all F&B outlet databases and respective websites

Conduct e-mail and sms campaigns

Conduct sales calls for F&B outlet promotions

Locate and propose potential business deals by contacting potential clients; discovering and exploring opportunities

Select products and accessories to be displayed at trade or special production shows

Arranging the effective distribution of marketing material

Maintaining and updating mailing database

Press clipping archiving and maintaining backup copies

Provide electronic files to graphic designers

Maintain equipment, material and collateral for events

Administer award marketing initiatives, which are almost completely campaigns or website based

Maintain consistent updates on all hotel websites (homepage, promotions, press releases, media coverage, relevant guest photo’s, awards, events

Internet: Free listings (Web, Guide books, Magazines)

Review all relevant listings on websites in guide books and magazines for the hotel to ensure thorough and accurate information and have amended if and when required

Internet: blogs, commentary and customer feedback, social marketing on Facebook, Twitter and Youtube

Work with each outlet to develop strong communication campaigns and promotion calendar and measure and track promotion performance

Maintain a check on competitors promotions and advertising Personal Assistant

Enflow Industries Inc. Dubai October 2009 to July 2010 Front Office Agent

The Westin Dubai Mina Seyahi, Dubai June 2008 to October 2009 Receptionist

The Grove, Hertfordshire, England October 2006 to October 2007 Guest Relations Executive

Majlis Al Bahar, Burj Al Arab, Dubai June 2006 to September 2006 Guest Relations Executive

Al Mahara Restaurant, Burj Al Arab, Dubai October 2004 to June 2006 Guest Relations Executive

Sahn Eddar Lobby Lounge, Burj Al Arab, Dubai December 2003 -September 2004 Waitress

Sahn Eddar Lobby Lounge, Burj Al Arab, Dubai December 2001 to December 2003 Education

Higher Secondary Grade 12 1995 to 1999

Hudson Park High School, East London, South Africa Training & Certificates

Shaw Academy

Computer Knowledge

Microsoft Word, Microsoft Excel, PowerPoint, Internet and Email, Designer Hotel Management, CLS, Micros, Fidelio, Quark, Springer Miller System, Epicure Reservations and Opera Languages

English – Native

Afrikaans – Good command of written and spoken

References

Elias El Bahri - Director of Sales and Marketing

Holiday Inn Abu Dhabi

adc0ef@r.postjobfree.com

Rouxshin Vajifdar - Director of Sales

Holiday Inn Dubai - Al Barsha

adc0ef@r.postjobfree.com

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