To Whom It May Concern:
If you are searching for a versatile, innovative, strategic, customer centric, dedicated professional with 15+ successful years thriving in marketing management, project management, program management, physical/digital marketing, advertising operations and agency account director roles, then I think we should meet.
Currently, I oversee the Direct channel acquisition and retention email and print programs for Nautilus, leading a team of email & print SMEs while owning all aspect of the platforms’ strategic growth initiatives, data driven planning, forecasting and execution. Previously, I managed the customer retention marketing program for Consumer Cellular, a $1B+ local wireless company, and used data driven insights to create new, and iterate on existing, customer retention best practices. In addition, I have Strategic Acct. Director agency experience working w/C-level POCs. I also have experience project managing 55+ global (US/EU/China/Japan) Amazon.com O&O retail partners where I led/supported/advised on new Kindle, Kindle Fire and Kindle TV product launches to strategize for new features, future devices and ongoing advertising campaign implementation.
I am searching for a position that will compliment my core strengths and support the growth and development of new ones. References available upon request.
Thank you for your time and I look forward to hearing from you soon.
6/19 – Present
Senior Marketing Manager, Acquisition & Retention Nautilus Vancouver WA
•Lead email and print acquisition and retention team, overseeing day-to-day relationships with financing partners, print, email & catalog vendors, print creative agencies and other third parties, driving $50MM in directly attributable revenue.
•Architected the strategy for a proprietary onsite lead capture, real time customer onsite behavior-based email messaging program that saved the org. $700,000+ annual expense and increased onsite user identification (+25%), personalization (+50), revenue (+13%) and LTV
•Support Marketing Data & Analytics team efforts to develop marketing technology roadmaps and grow capabilities with marketing and enterprise data partners
•Assist in development of emerging subscription and continuity programs
•Lead team to support new product launches with appropriate collateral across acquisition and retention channels
1/18 – 6/19
Marketing Manager, Acquisition & Retention Nautilus Vancouver WA
•Responsible for forecasting and management of seven-figure email and print budget, revenue and growth; providing ongoing analysis of the KPIs for each channel to ensure alignment with overall org. strategic plan.
•Support development of customer segmentation models and lead scoring criteria
•Assist in development of emerging subscription and continuity programs
•Work with finance team to develop new pricing and promotions strategies
11/15 – 12/17
Marketing Manager, CRM Consumer Cellular Portland OR
Increased customer retention by 15% creating a robust and comprehensive customer retention annual roadmap, including proposals, data modeling strategies, customer communication, churn score A/B testing, various promotional projects, focused data pass back and statistical analysis to inform and/or pivot ongoing customer retention projects.
Owned all aspects of a >$15MM 12 mo. AT&T 2G customer conversion project which resulted in an 86.4% line retention rate (>30% higher than the industry average). Managed initiating, to planning, executing, monitoring and closing of all off- and online customer communications, weekly data strategy sessions and updates to the VP of Marketing and the President/Co-Founder of Consumer Cellular.
Create dynamically launched customer surveys and analyze survey data to create executive summaries with metric driven customer outreach recommendations delivered quarterly to Consumer Cellular’s President/Co-Founder, COO/Co-Founder and VP of Marketing.
Identify and apply best practices to create, measure, analyze, test and propose improvements to customer retention marketing program performance using data analytics to deliver ongoing program analysis.
Strategic Account Director Adpearance Portland OR
•Conducted client kickoff calls, aligned task/project deliverables against tight deadlines, coordinating with multiple stakeholders and led post-mortems for further insights/learning.
•Defined, created and delivered on SOWs, change orders, forecasts, growth plans and billings for Director, VP and C-level client stakeholders.
•Communicated client goals and managed tasks with developers, designers, SEO specialists, digital marketers, social advertisers and content writers that drove successful project while increasing customer engagement.
Project managed all aspects of custom and OTB website creation.
Developed and delivered weekly/monthly in-depth metrics reports and insights on clients’ digital advertising campaigns, social platforms, new and ongoing projects to collaboratively strategize on a monthly, quarterly and annual basis.
7/13 - 12/14 Project Manager, Kindle Ad. Products Amazon.com Seattle WA
Oversaw on-boarding for new global Kindle, Kindle Fire and Kindle TV clients in US, EU and Asia (China / Japan). Responsible for all aspects of project management – from onboarding and kickoff calls/meeting with each stakeholder team, multiple platform trainings with various partner teams, instruction of business rules, program management, multi-scenario testing, data delivery and ongoing support of the Kindle and Fire platforms that expanded reach and increased lift.
Provided direction and support to 55+ Amazon O&O teams globally, managing varying budgets, project goals/durations, testing, executing and providing data driven campaign insights (US/EU/China/Japan).
Tracked project budget and deliverables using relational database management (Oracle/SQL) and other proprietary metrics monitoring tools.
Worked closely with IT, SDETs and QA in gamma, beta and prod. environments conducting tests on prelaunch Kindle platforms (Kindle, Kindle Fire & Kindle TV) for functionality, scalability and performance.
Consistently monitored and reported on critical path activity streams, progress, metrics and optimization of Kindle, Kindle Fire and Kindle TV ad evolution to Amazon O&O team stakeholders across global partners/groups.
8/11 - 7/13
Advertising Operations Manager, Kindle Ad. Products Amazon.com Seattle WA
Managed and executed advertising campaigns, including advertising on Kindle with Special Offers.
Collaborated with Account Executives, Account Managers, Connected Device Product Specialists, Design and Product teams to execute deliverables based on campaign budget by trafficking/project managing ads to Amazon's stable of properties: Amazon, IMDb, Kindle with Special Offers and more.
Project managed B2B initiatives, including working with internal teams to improve scheduling and execution of offers and ads on Kindle devices.
Served as the subject matter expert (SME) to compile/report on campaign metrics utilizing Oracle Business Intelligence Enterprise Edition (OBIEE) (~10 advertisers/week).
Created International trafficking training manuals and traveled globally to train new KAP traffickers.
Oversaw post-launch project evaluations, success metrics and optimized campaigns for continued success.
Supervisor, Campaign Management Marchex Seattle WA
Responsible for managing and leading a team of 15 Campaign Managers in creating and overseeing e-commerce advertiser’s SEO/SEM campaigns with an $8MM annual spend.
Supervised all team activities including existing account revenue, growth, optimized current and incoming accounts and led overall team growth initiatives.
Managed overall development and optimization of performance driven online marketing campaigns and distribution sources in support of advertiser goals.
Ensured the team provided exemplary advertiser service at every level (week-over-week marked improvement based on Cost Per Lead) internally and externally.
Formulated and adjusted strategy for advertiser campaigns with Director, Manager, Leads and Account Management. Ownership of reports to analyze campaign metrics and led investigation of changes in campaign performance regarding advertiser goals, identified areas of growth or impending issues.
University of Washington
BA Business Administration/Marketing