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Social Media Marketing

New York City, NY
February 25, 2020

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Ralph Pagan Page * of *




Visionary digital marketing executive and brand builder with experience in driving transformational change and redefining user experiences for organizations ranging from startups to Fortune 500 companies. Successful Brand/Product Management and Demand/Lead Generation Marketing across global markets and diverse industries including: Healthcare, Retail/Investment Banking, Real Estate, Insurance, and Food & Beverages. Documented success in directing and motivating departments and teams to achieve exceptional business results. Skilled in the art and science of marketing -- marrying strategic branding and creative development to data and technology -- translating brand equity into tangible revenue-generating activities.


WRS Health Goshen, NY

Vice President, Marketing 2018-2019

Responsible for all Brand Marketing/Strategy, Product Management and Demand/Lead Generation activities for a cloud-based provider of Practice Management (EHR/EMR) Software and Services for small and medium-sized medical practices. Staff of 5 included dedicated Development team for site maintenance of,, and

• Changes to marketing mix and content strategy after completion of strategic planning and brand positioning study resulted in a 20% increase in MQLs

• Implementation of enhanced Lead Generation Strategies resulted in a 50% increase in SQLs

• Instituted first brand planning calendar

• Created WRS Health User Group, generating recommendations for future product development

• Created and rolled out as part of specialty-specific software and services rollout


Vice President, Strategy and Market Intelligence 2014-2018 Promoted through organization to head all Strategy division initiatives for a global Market Research/Strategic Planning firm. Led analysts and interns (15-17 people) across multiple offices globally. Charged with managing client engagements, and delivering meaningful insights/strategic recommendations for businesses in market and competitive intelligence, market entry/feasibility/sizing studies, go-to-market strategies, and scenario planning. Ralph Pagan Page 2 of 3


Vice President, Strategy and Market Intelligence 2014-2018

• Clients included Johns Hopkins Medical Institute, Zebra Technologies, American Express, Banco Santander, Federal Home Loan Bank of NY, The College of William & Mary, GEMS, Burger King, Ace Hardware, Daimler-Benz, BMW, Google, Microsoft, Samsung, Canon, Korean Tourism Organization, Nuclear Energy Institute, and Venezuelan Government

• Responsible for total engagement lifecycle including proposal production, sales pipeline development and maintenance; project and client management; and production and presentation of final reports

• Built out Strategy Department to achieve greater client satisfaction and profitability per engagement

691 MARKETING New York, NY

Managing Director 2010-2014

Executive business practice specializing in on- and off-line Brand Strategy. Specialty in creating/revising marketing plans for startups preparing for Round 1/2 financing. Representative Assignments:

• Developed omnichannel marketing plan for product in the Activity Tracking/Self-Improvement market

• Consultant Marketing Director for Asian Beverage startup. Worked with advertising and promotional agencies on omnichannel communications and collateral materials

• Designed and executed B2B social media strategy and content plan for global Wine & Spirits competition to support sales efforts. 2013 participant entries increased 8.5%, 2014 entries 10%

• Based on competitive analysis, developed social media strategic plan and content guidelines for beverage company brand portfolio


Vice President, Marketing & Business Development 2006-2010 MCU is the largest credit union in New York, and in the top 100 Nationwide (FOM: Civil Service and Healthcare workers, 500,000 members, $2.9 billion in assets). Controlled all corporate and branch brand strategy, and identity management. Also directed member recruitment and conversion, product development, and SEG/Member Education activities. Led 20 people across two departments.

• Achieved Strategic Plan asset goal 1+ years ahead of schedule and grew assets 40% vs. 2006, the largest asset increase in company history—both during a recession. Increased membership 35%

• Successfully planned and directed four Annual Meetings (1,000 people each) with 24-page Annual Reports

• Instituted first branding and integrated Marketing plans, Annual Marketing plan calendar, member insight program and greatly expanded direct marketing campaign calendar Ralph Pagan Page 3 of 3

UBS Weehawken, NJ

Marketing Communications Consultant 2004-2006

Implemented final phase of branding transformation from Paine Webber to UBS in all aspects of marketing communications.

• Collaborating with UBS product centers, devised and executed Marketing plan supporting redesign of UBS Online Services site

• Retained after completion of assignment to manage projects supporting Corporate Employee Financial Services, UBS International and Mutual Funds product center marketing programs EDUCATION



STATE UNIVERSITY OF NEW YORK Certificate in Sustainable Entrepreneurship HUBSPOT ACADEMY Certificate in Content Marketing (in progress) LINKEDIN LEARNING Classes in .html, CSS, WordPress 5 (in progress) NON-PROFIT WORK

• 2012--Present: Board of Directors, New Yok City Urban Debate League. Non-profit dedicated to creating debate programs in NYC Public schools as an after-school activity. Previously Treasurer for BOD

• 2011--Present: Member, Wharton Club of New York. Previously AVP, Affinity Groups-in charge of groups serving 30,000 alumni; and Chairman, Leads Council-helping small entrepreneurs build their businesses with help from fellow alumni

Marketing/Sales automation: HubSpot. Salesforce Pardot, Marketo, Marketing Analytics: Google AdWords/Analytics, Facebook Insights, SurveyMonkey, SAS, SPSS Social Media Platforms: Facebook, Twitter, Google, YouTube, LinkedIn, Pinterest Digital Marketing/Media: SEM, SEO, PPC

Website Creation/Content Management: .html, WordPress Project Management: Scrum, Jira

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