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Social Media Manager

Gardner, MA
February 25, 2020

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978-***-**** Gardner, MA

“Keith has exceptional instincts and a natural gift for radio. He was a delight to work with and would do very well in any on-air setting. He is a caring and attentive professional and gives 100% for his clients. Keith is an asset to anyone he works with.” – Dr. Christopher Thompson, General Manager at WCRN Radio

Account Manager

Top-performing executive able to foster long-term relationships with key stakeholders and customers to expand business footprint. Able to demonstrate ability to communicate and influence credibility with c-level executives. Adept in improving reputation of brands and departments by discovering innovative ways to add value. Self-motivated and respected for creating exemplary metrics, strong work ethic, and repeatedly promoted to roles of progressive responsibility.

- Areas of Expertise -

Relationship Development – Account Management – Strategic Planning – Business & Team Development

Talent Acquisition & Development – Project Management – B2B Sales Management – Business Negotiation

Customer Service – Creative Problem Solving – Forecasting


Mattress Firm, Acton, MA 2014 to 2019

Manager, Retail Sales (2017 to 2019)

Develop and maintain long-term B2B relationships with top organizations (The University of Massachusetts at Amherst and T.J. Maxx). Partner with Assistant Manager to pilot dynamic employee training initiative. Position showroom for efficient operational standards.

»Successfully produced 20% return on investment (ROI) YOY for 3 store locations.

»Received acknowledged with “Top Gun for Competition” recognition.

»Established new standard of excellence by selling more products than organizational team using customer service best practices, emotional intelligence, and product knowledge.

»Formulated corporate program to enable customers to receive discounts, which accounted for 25% of total sales.

Business Development Specialist (2014 to 2016)

Spearheaded all daily store functions while maintaining highest level of professional standards. Supervised store inventory and ensured polished appearance of store, including interior and exterior.

»Augmented sales by 68% and optimized poor performing store in 6 months.

»Developed strong relationships with customers to direct them to select the correct products.

»Fueled continuous quality improvement by constructing B2B sharing programs with local businesses.

The Promisel Group, Templeton, MA 2009 to 2014

Career Consultant (2010 to 2014)

Fostered strong partnerships with operations and sales professionals to develop strong career marketing strategies. Investigated and interfaced with highly qualified candidates to discuss career opportunities.


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“Keith is very upfront and honest about what you should be doing and how. That is definitely one of the traits I appreciate the most about him!” – Lisa Sullivan-Zaikis, Coach at Make Green Go Green


»Secured recurring client database through specific customer engagement.

»Fostered positive engagement with 8 clients in 7 months, including 5 CEOs and 3 EVPs, to net savings of 2.2-6.63%.

»Expanded territory for organization to five states.

Business Consultant (2009 to 2010)

Coordinated small business consulting and coaching. Hosted weekly small business events to network with industry leaders and formulate discussions regarding universal business issues, including taxes, insurance, and payroll.

»Engineered and established sound marketing strategies to produce new business while maintaining existing client base.

»Conceptualized solid business plans transforming underperforming business models for diverse groups of clients.

»Assisted small business owners with gaining hundreds of thousands of dollars in savings.

WCRN 830 AM, Worcester, MA 2010 to 2011

Host, “Mind Your Business” Radio Show

Originated and hosted weekly business radio program; investigated and produced all original show content and booked guest appearances, including top business experts. Addressed wide variety of business issues, including CRM, social media, accounting, and payroll. Attracted advertising related to each episode.

»Pioneered interviews with political candidates during 2010 gubernatorial and congressional elections.

HHC Publishing, Inc., Foxboro, MA 1997 to 2008

Director of Sales & Marketing, Client Services Co-Founder

Created and marketed different products for recognizable newsletter publishing company. Directed recruitment and training of top-tier teams. Devised annual company budget plans. Vetted ROI results and exercised creativity to develop strategies meeting goals of all key stakeholders.

»Outlined and established organizational database to allow company to attain profits through beneficial relations with Fortune 100 to 200 clients.

»Formed connections with c-level leaders across diverse industries, including lucrative partnership with $133.2B warehouse club industry encompassing BJs, Costco, and Sam’s Club.


BA in Sociology – Whitman College

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