Michael W. Braham

adbze3@r.postjobfree.com 703-***-**** linkedin.com/in/mike-braham

Chief Executive Officer

Proven leader growing high performance teams to deliver new paths to profitability by streamlining marketing, product management, business development and operations to exceed customer expectations

Innovative C-Suite executive with a unique blend of corporate, intra-prenuriel and entrepreneurial executive experience, delivered inside matrixed enterprise healthcare, insurance and telecommunications organizations.

Expertise leading and motivating high-performance teams through the lifecycle from ideation to operational excellence, exceeding revenue, customer satisfaction, loyalty, and retention goals.

Develops and operationalizes corporate strategies creating forward-looking organizations that optimize actionable information, driving decision-making through improved technology and processes improvement.

M&A experience developing targets, engaging market-specific investment bankers and leading post-close integration using a finely-tuned change management skill set.

Certified Public Speaker, media trained who develops and delivers compelling presentations to cabinet-level and legislative branches of the federal government, corporations and non-profits. Hosted a TV show at Cox Communications showcasing leadership. On camera interview on Aging in Place with Dow Jones and quoted in the Wall Street Journal. Panelist and speaker at national conferences.

Specific Strengths

Growth Strategy – Telehealth – Aging in Place – Population Health - Chronic Illness – IOT- Crisis Management – Security –– Organic / Inorganic Growth – Applied Analytics - $160+ million-dollar P&L Management – Customer Engagement – Innovation – Strategic Planning – Root Cause Analysis - Ideation – New Business Development – Program Management – Business Process Re-engineering – SMB, Federal and Enterprise Sales

Professional Experience

Trapollo, A Cox Business Company, Herndon, VA Jan 2017- Present

CEO

Recruited to replace founding CEO and turn around a newly purchased Cox Communications healthcare asset. Assessed the leadership team, operational infrastructure and RPM market to determine the amount and rate of change required. Exceeded Profitability goals in year one.

Outperformed YOY revenue growth by 50% in year one, by creating new Account Management structure and built new C- Suite oriented Go to Market strategy for 2019 and beyond.

Improved operational KPIs by > 30% by building new operational discipline preparing to scale through newly defined Methods and Procedures across the organization.

Restructured sales team and designed a pivot to Connected Health, leveraging existing Cox assets to gain market share inside Cox franchise and national Out of Franchise opportunities as rapidly as possible.

VERTICAL TAKEOFF PERFORMANCE SOLUTIONS - Hartford, CT Oct 2016- Present

President and Founder

Vertical Takeoff is a Veteran Owned business serving clients in Visioneering, Strategic Planning, Senior Executive Coaching, Experiential Leadership Development and Training, Crisis and Change Management. We support Federal and commercial clients nationally and internationally in the Healthcare, Telehealth, Population Management and Customer Engagement industries. Delivered fractional C-suite services to Avantt Partners and LifeWIRE Group.

MAGELLAN HEALTH – Avon, CT April 2014 - September 2016

Senior Vice President, Magellan Federal

Recruited to establish, grow, and position Magellan Federal at the executive and legislative branches of the federal government, DOD, and key federal agencies. As Divisional President held P&L responsibility for Magellan Health’s $160M business unit that provided behavioral health services to 300+ installations around the globe. Led a team of 1,500 (most with advanced clinical degrees) in 300 locations across 13 countries in the development and execution of organic/inorganic growth strategies that supported the needs of individuals and families dealing with critical behavioral health issues.

Led the acquisition of a new $130M+ target, doubling revenue to $300M+ and increasing dedicated employee count to 3,000. Created the new vision, organizational design, compensation structures, and hiring plans.

Created Go-to-Market Strategy, developed and launched new Federal brand and infrastructure. Personally, led all efforts to position Magellan as a leader in population health in the Federal market. Spearheaded the launch of MagellanFederal.com, winning a Platinum Award from the Association of Marketing and Communication Professionals.

Built pipeline from $0-200M in nine months with recognized organic growth from $130-160M in 24 months.

Unified nine individual Federal contracts into a new business unit that focused on rapid revenue growth through new innovative solutions that integrated clinical assets and technology, creating a scalable and sustainable common corporate infrastructure.

Developed industry partnerships with the top five prime contractors and multiple sales channels. Innovated with industry leaders in cognitive computing, sensor technologies and medical and BH clinical experts.

AETNA, INC. – Hartford, CT February 2012 - October 2013

Chief of Staff, Head of Strategy & Innovation/Head of Member Experience & Digital Assets

Directed by the president of the $8B Medicare division, led divisional initiatives focused on operational execution and operating enhancements that interfaced with the office of the CEO and Executive Committee operating model. Oversaw the planning and execution of innovation and strategic planning initiatives, disciplined business practices, integrated reporting, and analytics team activities across the Medicare operating environment.

Designed the strategy and executed the transformation of Aetna Medicare’s web-based enrollment capabilities that engaged both internal and external assets to reconfigure the infrastructure and user interface.

Led a cross-functional team that rewrote more than 900-member engagement pieces that integrated brand, voice, and message across all media.

Led the reduction of membership churn by improving the entire value chain from marketing, sales and customer experience for members and caregivers.

Increased new membership goals 97% YOY, improved member retention 50% through direct coordination of marketing, sales and operations enrollment initiatives. Created Aetna Medicare’s Command Center that produced real-time analytics, executive dashboards, and reporting for major programs and business continuity.

Reduced total cost of member acquisition by 40% by designing and championing the new member engagement strategy and member experience program to grow lifetime value. Identified, mapped and remediated marketing and sales issues resulting in member abrasion.

Directed efforts across 9+ critical work streams in the identification and elimination of government regulatory compliance issues and drove process re-engineering efforts across sales, marketing, and operations. Created new methods and procedures that ensured total compliance with CMS regulations.

COX COMMUNICATIONS – Virginia Beach, VA May 2005 - February 2012

Vice President, Cox Business

Held full P&L responsibility for the $140M B2B division with 250 employees. Additional role as the enterprise leader for Healthcare, Government, and Higher Education markets. Served as the Senior Executive in Charge of the Statewide Operational Crisis Management team.

Worked closely with CXOs at healthcare provider organizations, medical schools, and major universities to create new delivery and monitoring capabilities for chronically ill and aging constituents in both urban and rural underserved communities through emerging telemedicine applications.

Evangelized cable’s role in Telemedicine (NCTA 2009 and 2010), teaming with Cisco and medical device manufacturers to create new telemedicine solutions for Cox and quoted in numerous industry magazines.

Improved operational effectiveness by 30% and reduced customer churn to 1% by identifying inefficiencies and building new procedures that focused on organizational alignment, team building, process improvement and standardization, leading to an Increased revenue performance 4-7% annually in a competitive market.

Nominated four times for Cox Vision Awards (Cos’s Highest Award). Received awards for designing a new mobility sales tool used by field sales teams and for creating a program that detected and deterred PBX fraud.

AMSEC INTERNATIONAL- Winchester, Virginia 2004 - 2005

President

Recruited to turn around performance and establish strategic direction and position the company for purchase earlier than anticipated in the development cycle and post-sale asked to lead a disaster response team to Sri Lanka

Marsh and McLennan, Crisis Consulting Practice, Washington, DC 2002 to 2004

Chief Marketing Officer/Senior Vice President

Immediately following 9-11, built Marsh Crisis Consulting’s brand and awareness across the Global 125 companies using internal and external assets.

Created and deployed channel and direct sales strategies across 65 offices in North America and India.

Career Note: Additional experience includes, Vice President of North American Telecom Channel Sales at Genuity and Director Bell Atlantic, United States Marine Corps Officer and Pilot.

Education & Professional Development

Bachelor of Science, Psychology/Sociology – George Mason University, Fairfax, VA

United States Marine Corps, Naval Aviation Training Command, Instructor Pilot, Advanced Jets

John Maxwell Team, Public Speaking, Executive Coaching and Leadership Training. Certificate

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