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Supply Chain Customer Service

Atlanta, GA
February 25, 2020

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Deborah Haseley

404-***-**** •

Senior Executive – Global Supply Chain/Operations

Executive Leadership • global supply chain • private equity• infrastructure planning • strategic planning• Supplier Management • Commercialization • Mergers & acquisitions • quality • Corporate innovation • 3rd Party Management • growth/cost Saving Initiatives • S&OP/Program Leadership


Executive leadership of private equity company including strong collaboration with shareholders and board

Diverse financial and global supply chain operations experience in multiple Fortune 100 corporations

Unique expertise in strategy development coupled with strong execution focus delivering a variety of global supply chain, M&A, and complex innovation growth initiatives.

Proven creative leadership delivering significant cost savings and improved P&L results, executed through direct and virtual domestic and global team leadership

Extensive domestic and international experience developing optimized end-to-end supply chain design coupled with innovative business operating models.

Possess extensive supply chain knowledge in CPG, eCommerce, and retail Industries including inventory planning, S&OP practices, supplier relationship management, contract negotiations and sustainability.

Adept at evaluating existing supply chain/operational procedures to accelerate improved cost structures and identify required capital investments for future growth.

Expert in M&A transactions/business integrations, business development, operations leadership, project coordination/management, financial management, co-manufacturing, and quality management.

Professional Experience

Beanitos, LLC (2018-Present)

Chief Operating Officer

Led the overall strategy development and execution of the company’s planning, global supply chain, operations, customer service, and commercial fulfillment models.

Delivered a successful asset sale of Beanitos, LLC business to The Good Bean in December 2019.

Delivered $1MM operational savings via reduced infrastructure complexity reduction within four months. Identified over $850K in future logistics savings and total of $2MM operational savings within 2019.

Transitioned an accelerated and complex turnover of the company's CPG snack food product line ($27MM) over a two-month period through seamless inventory management and production planning through strong commercial retail collaboration.

Led a lean, high-performance team delivering customer service excellence and optimized supply chain infrastructure for Beanitos through commercial fulfillment operations delivering commercial success.

Designed quality, food safety, and regulatory program advancements for the company including new certifications, compliance and FDA reviews.

THE COCA-COLA COMPANY, Atlanta, GA (1997 – 2017)

Global Strategic Initiatives Director – Corporate Innovation (2015-Present)

Delivered “new to the market” innovation in affordable packaging enabling 18 Business Units through creation of global technical expansion plans, operating models and P&L financial modeling tools.

Created the company’s integrated global business strategy to support a $25MM – 10

oYear sweetener commercialization plan including external leadership within the natural sweetener beverage industry.

Defined and executed the natural sweetener strategy and commercialization plan ($25MM – 10 year plan) in collaboration with 18 global business units and 5 regional R&D centers. Led the technical execution framework and company long term strategy definition with multi-functional senior executive leadership.

Delivered the global demand and supply planning expansion of the iconic aluminum bottle program (>$100MM) enabling 18 business units to expand and contract their businesses through export manufacturing networks.

Led the technical Merger and Acquisition strategies - delivery of the technical IP transition of 12 energy brands in collaboration with 120 countries over 4-months to the Monster Energy Corporation.

Supply Chain Operations General Manager – Active Lifestyle Businesses (2010 – 2015)

Delivered general management and technical leadership for Coca-Cola’s $4.1 billion

acquisition of Glacéau Vitaminwater and Smartwater, Coca-Cola’s largest acquisition at that time. Instrumental in the global integration and expansion in 25 countries of technical operations including bottler and contract manufacturers. Developed new routes to market through global export models and collaborated on the creation/delivery of secondary global ingredient supplier agreements.

Accountable for global supply chain operations and infrastructure capability development across the global KO Hydration portfolio of brands. Developed strategy for global manufacturing capability including new technology resulting in an estimated $100MM in cost savings.

Created the EKOCENTER social enterprise macro operating structure and micro business model development. Developed and led an operational plan through a multi- phase global/virtual project team including strategic partner integration.

Global Supply Chain Optimization Director – Corporate (2007-2010)

Led and delivered global infrastructure capability development in collaboration with company and franchise bottling operations producing savings and cost avoidance in excess of $45MM.

oResults were delivered to 33 bottling operations and over 12 Business Units/Divisions in over 35 countries in a two-year period.

oImplemented innovative company software that enabled the delivery of the 2020 Vision for the company

Delivered four Centers of Excellence (India/Germany/China/Brazil), IP global capability

assessments, demand & supply planning/network optimization and design tools, business process toolkits and an established network of industry business partners.

As a result of the $4.1B Glaceau vitaminwater business acquisition, led the Global

Supply Chain integration into the first top 10 markets by identifying global technical capability and leading the technical implementation.

Director Strategic Initiatives – North America Business Unit (2006-2007)

Managed the design, development and implementation of strategic, multi-year supply chain projects with emphasis on operations and manufacturing platforms.

Led large scale complex manufacturing acquisition strategies ($25-$40MM) and due diligence plans in conjunction with the U.S. bottling system/TCCC Global Supply Chain.

Delivered the U.S. national co-manufacturing platform development of over 24 co-packer relationships, contractual agreements, business processes and database solutions to meet the needs of new brand portfolios.

Director Program Management – North America Business Unit (2003-2006)

Led a program management functional unit of five senior project leaders/managers delivering commercialization of over 178 new product and packages and 52 projects that contributed to over $20MM in retail volume growth.

Co-Led the Demand and Supply planning process for the include over 300+ product and package innovations.

Accountable for the development of the National Co-Packing Management Office, the

oDesigned the Co-Manufacturing business strategy, and the infrastructure deployment plan within U.S. Supply Chain.

oGuided the capital planning, asset utilization and infrastructure development for the CCNA Supply Chain Operations Infrastructure team.

Identified and established new manufacturing capabilities for the U.S. Led the development of business strategy for the Value Discount Channel and Corporate Donations programs.

Implemented PMO methodology, business process design and operational efficiency (OE) changes within U.S. Marketing/Innovation groups.

Director Financial Shared Services – Corporate (2001-2003)

Directed a functional unit of 75 resources that delivered annual revenues of $5.2 billion, an operating budget of $1.6 million, and operations functionality for over 10 IT systems.

Managed vendor relationships and influenced performance within U.S. bottlers, distributors, and customers to protect company assets.

Radically changed organization design and deployed change management practices to ensure readiness for planned ERP system conversions. Designed and implemented business process mapping methodologies ahead of plan in support of the U.S. SAP system design.

Led a nine-month large-scale conversion of a complex volume collection finance program. Migrated U.S. Shared Services IT functionality to an external supplier and systemically mapped business/system processes to re-align workflow.

Additional Relevant Experience

GE CAPITAL Eastman Kodak Company


Masters of Business Administration (M.B.A)

University of Rochester, Rochester, NY - Majors: Finance, Economics, Accounting

Bachelor of Science Electronic Engineering Technology (B.S.E.E.T./A.S.E.E.T.)

Franklin University, Columbus, OH - Graduated Summa cum Laude


Certified Project Management Professional (PMP)

Graduate of Catalyst Executive Leadership Program

Six Sigma Green Belt

Member of Council of Supply Chain Management Professionals (CSCMP)

Member of Network of Executive Women

Member of Global Women’s Linc

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