David “Kawika” Maszak
I’m a marketing strategist who navigates with ease between traditional and new media. I create award-winning
marketing and communications programs. My storytelling positions brands, acquires customers, and builds market share. I balance leadership with creativity, professionalism, and tenacity. I’m an obstacle-remover, a collaborator and a consensus-builder.
Successful Product Launches
Operations and Business Management
Grew monthly revenue for an interactive startup
company from zero to over $250,000, and staffing from four to 28 employees, in less than 120 days.
Redesigned the structure of a five-person digital
media sales department, embedding them with print
sales executives to create multimedia advertising teams. Hired to lead a digital interactive startup division for the Academy Award-winning special effects company
whose movies include “The Matrix” and “What Dreams May Come.” Created a unique style that led to the
invitation to produce the multimedia presentations at the Webby Awards program.
Recruited through a national executive search to
assume the creative services leadership role for one of North America’s leading insurance companies, with the responsibility for direct mail, direct-response television and web-based communications.
Significantly increased marketing profit margins for a major national financial services company by establishing an in-house creative department and eliminating its dependence on outside resources.
Leveraged an existing relationship with a leading
national technology manufacturer to create a new
division that marketed database-driven computer-based training material in the Adobe Flash format.
Producer of ESPN’s Honolulu Marathon coverage.
Certified as a “Brand Steward” for Wells Fargo and Bank of America to maintain their respective brand identities for co-marketed direct mail, e-mail campaigns and micro-sites.
Launched a regional Texas bank’s consumer and
business mobile banking app.
A member of the management team that transformed
vertical niche print publications into web content. The software was purchased by Gannett and branded as
Celebro, and used thousands of real estate offices and auto dealerships across the country.
Selected to lead a new media division for a national newspaper company’s Hawaii print properties after
forming its search committee and then being identified as the most qualified candidate for the position.
Founder of a digital storytelling company specializing in the creation of multimedia content for advertising agencies, with over North American 225 clients.
Created an interactive quiz and animated video
educational content for North America’s largest trade- centric consulting company. The ongoing inbound
marketing campaign has achieved a 30% conversion rate for more than 18 months.
Recruited by the third-largest provider of cable
modem services in the United States to lead operations, content creation and communications for over 90 client websites.
Created a multimedia presentation given to CMGI,
Inc., which resulted in a $40 million investment that led to the purchase of Laptop Lane’s nationwide airport business center locations.
PROFESSIONAL PROFILE AREAS OF EXPERTISE
David “Kawika” Maszak
Strategic Marketing and Promotion
Recruited by the nation’s largest newspaper
company to help its Tucson newspaper properties
regain circulation, revenue and market share. Assumed leadership of a staff of 11 and redirected their focus to create solution-based, consultative selling tools. Participated in the facilitation of a relationship between the Kroger chain of grocery stores and a
major national financial services company, resulting in a marketing partnership that increased exposure for both entities to millions of new potential customers.
Created incremental revenue opportunities for a web startup company by focusing on strategic content-sharing relationships with media entities such as CBS, Warner Bros. and Apple.
Founder/Chief Wordologist, Help Me Say It, Houston, TX, Presently VP, Product Development, Online Banking, Amegy Bank of Texas, Houston, TX, 2011 to 2012 Creative Director, American National Insurance Company, League City, TX, 2005 to 2011 Business Development Manager, Gannett Co., Inc., Tucson, AZ, 2002 to 2004 Strategic Marketing and Promotions Manager, Gannett Co., Inc., Tucson, AZ, 2002 to 2004 Executive Producer, Manex Interactive, San Francisco, CA, 2000 to 2001 Director of Content Operations, SoftNet Systems, San Francisco, CA, 1999 to 2000 Director of New Media, Gannett Co., Inc., Honolulu, HI, 1997 to 1999 Director of Promotion, Gannett Co., Inc., Honolulu, HI, 1993 to 1997 Editor, Gannett Co., Inc., Honolulu, HI, 1988 to 1993 Business Development
Selected to lead the creation of new areas of content, advertising and marketing opportunities for the online versions of the nation’s largest newspaper company’s Tucson properties, resulting in 144% year-over-year growth for its digital media operations.
Created a meta-data calculation spreadsheet that
allowed a newspaper company’s automotive sales force to demonstrate to dealerships the actual cost of advertising dollars necessary to increase market share.
Executed detailed strategic marketing communication programs using radio, TV and print media to increase awareness of the value of newspapers to local businesses. Increased total advertising annual revenue increased by
PROFESSIONAL EXPERIENCE HISTORY
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