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Sales Manager

Vaudreuil-Dorion, QC, Canada
February 25, 2020

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Nick Coppola

St. Lazare, Quebec J*T *G*

514-***-**** •

Bilingual National Sales Director

**-*****’ accomplishment surpassing ambitious sales objectives across diverse industries

Tireless sales hunter, able to penetrate and secure new accounts within competitive markets

Growth-focused in stewarding accounts to ensure loyalty and increase year-over-year spend

— Areas of Key Emphasis —

•Sales Plans & Strategies

•Forecasting & Marketing

•Consultative Selling

•Account Management

•High-Impact Presentations

•Complex Sales Cycles

•Negotiation & Closing

•Client Retention

•Exceeding Revenue Goals

Signature Achievements

Implemented the first “Shop in Shop” concept at The Bay for Saeco Canada, resulting in a 15% increase in the first 12 months.

Introduced the Gaggia brand to national and independent retailers, with a 10% increase in the first 6 months.

Executed the roll out of Martha Stewart product line at K-Mart for $7M, the largest roll out in the history of Springs Canada.

Professional Experience

Account Manager Les Aliments Bercy Foods Inc. 6/2019 – 01/2020

Started a new division of Organic Dry products for Retail & Food service

Sourced products Internationally

Finalized exclusivity rights for Canada with two major product lines ( Gluten Free, Organic Legumes pasta & Organic EVOO )

Vice President of Sales Funama Food Products Corporation Inc. 6/2017 – 3/2019

Joined as a partner to develop the business for Canada

Introduce our new and existing products to food distributor and retailers

Search for new product lines that will complement our existing ones

Director of Sales North America Bisva Srl 3/2016 – 5/2017

Develop and execute sales and marketing plan for North America. Search and develop a network of distributors. Forecast sales and production and work closely with the product development department. Report directly to the President of the company. Schedule and exhibit in 6 trade shows.

Key Accomplishments:

Formulate successful agreements with all distributors and sales agents to create beneficial partnerships.

Prepared informative and sales driven presentations for major national retail chains.

National Sales Manager Mann Marketing 2/2014 – 11/2015

Led a sales team of 4 agents and 1 in-house representative. Prepared presentations for major national chains (HBC, Sears, Canadian Tire, Rona, Home Hardware, Costco, Best Buy, BBB, Loblaws, Wal-Mart, Target, Red Apple). Developed and implemented new business model for pallet programs. Reported directly to the President.

Key Accomplishments:

Developed and executed a sales and marketing plan for 2 small appliance brands, Brentwood and Brabantia.

Opened 3 major national retail accounts (Wal-Mart, Best Buy, Groupon) in the first 4 months for e-commerce business.

National Account Manager Caffitaly Canada 2012 – 2013

Developed and executed a sales and marketing plan. Prepared presentations for major national chains (HBC, Sears, Canadian Tire, Home Hardware, Costco, Best Buy, BBB). Searched for new product lines to complement existing category. Reported directly to the President.

Key Accomplishments:

Opened new retail accounts (CDREM, Brault & Martineau), resulting in $400,000 sales in the first 12 months.

Developed a Soft Shop concept for The Bay & Sears.

National Sales Manager Saeco/Philips 2008 – 2012

Opened a new office, including warehouse space and service center for the Gaggia brand. Managed forecasts, budgets and sales targets. Completed quarterly reviews with customers. Provided detailed weekly reports to management.

Key Accomplishments:

Planned and completed a major project, resulting in $600K sales in the first year.

Sales Manager Anglo Canadian 2004 – 2007

Led and motivated 4 sales representatives. Managed major retailers, including Costco, Metro, Provigo, Sobey’s. Managed budgets, targets and commissions and completed quarterly reviews with customers.

Key Accomplishments:

Accountable for accounts totaling $13M in sales.

General Manager Saeco Canada Ltd. 2002 – 2004

Opened new accounts, including HBC, Sears and P.I. Incentives. Implemented volume rebate structure for specialty retailers. Developed advertising campaigns for Ontario. Coach, developed and motivated 6 staff members.

National Sales Manager Moulinex/Krups Canada Ltd. 2000 – 2002

Oversaw the planning, development and execution of the company’s national sales strategy. Negotiated partnership agreements. Developed a detailed customer program spreadsheet. Recruited and negotiated contracts with sales agents. Prepared sales meetings and presentations.

Key Accomplishments:

Accountable for accounts totaling $20M in sales.

Doubled sales with 3 national chains (Zellers, CTC and CDREM).

National Account Manager Springs Canada Inc. 1995 – 2000

Forecasted effectively, resulting in low inventories. Developed a new market for bedding, expanding from adult bedding to crib with a customer base including Wal-Mart, Sears, K-Mart, Bay, Zellers & Costco East & West. Negotiated vendor partnership agreements with all major chains.

Key Accomplishments:

Accountable for accounts totaling $25M in sales.

Successfully managed a $12M major account, resulting in a $500,000 savings to Springs.

Coordinated and executed the Martha Stewart collection program to K-Mart, representing $7M incremental business.

Education and Credentials

Marketing and Human Resources

McGill University

AC & Refrigeration

Aviron Technical Institute

Business Administration

Dawson College

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