POMPA GHOSH

Mobile: +91-922******* E-Mail: adbyze@r.postjobfree.com

LinkedIn: https://in.linkedin.com/in/pompa-ghosh-85361749

SUMMARY

Dynamic and versatile Business Development Professional with over 17 years of rich experience in the entire gamut of Sales/Marketing activities across the Pharmaceutical industry

Experienced in planning & executing business strategies, initiating strategic alliances, promoting new products/ services, and analyzing industry trends in order to achieve sustained business growth for the organization

Take-charge leader who quickly overcomes profit and growth challenges, leveraging entrepreneurial drive and market acumen for success and profit in the business

Ability to develop territory, market penetration and sales execution strategies for attaining and exceeding individual and organizational objectives

Demonstrated skills in acquiring market share via utilizing consultative sales approach, competitive market data, emerging solutions and sponsorship opportunities

Deft at identifying prospective clients, generating business & strengthening relations in order to achieve consistent profitability

Impressive record of performance in sales promotions, marketing communication efforts and revenue generation

SKILL SET

Business Development

Market Analysis

Team Management

Client Engagement

Revenue Generation

Marketing Strategies

Risk Management

Brand Awareness

Product Management

Sales Analysis

Product Launch

Competitor Analysis

EDUCATION

Bachelor of Pharmacy, UDCT (University Department of Chemical technology), Bombay, India - 1991

EXPERIENCE

Mar 2018 – Present Wallace Pharmaceuticals, Mumbai, India Marketing Manager- Ortho Rheumat

Segments: Ortho/Rheumat

Products: DMARDs/Glucosamine range /Deflazacort

Portfolio size: 100 crores with a growth of 20% and a per man productivity of 2.9 lacs

Brands: SAZO/ LUBRIJOINT RANGE/ DEFZA

Wallace Pharmaceuticals has launched its 5th division Gastrova in October 2018 - This division pertains to the gastroenterologists apart from Surgeons and physicians with products which take care of the gastrointestinal tract i.e the digestive tract - proton pump inhibitors, digestive enzymes, laxatives, pre probiotics to name a few

Achievements:

Took charge of the division in mid Dec 2018 in order to steer the new sales team in various marketing strategies and lead them towards successful campaigns resulting in the expansion of brand prescriptions ultimately leading to increased sales and profits. The assignment has been managed successfully across the tenure

Launched a line extension of DMARD and another launch in 2 months’ time

Key Deliverable:

Steering the campaign creation and consolidation of Doctor’s database for the same

Active engagement in input streamlining and regularization- scientific & regular print/gifts/samples

Expanding the PMT team and instrumental in the successful completion of Field Manager meets and cycle meetings

May 2007 – Feb 2018 Wallace Pharmaceuticals Marketing Manager- Multispecialty

Segments: Paediatric/Multispecialty

Products: Antidiarrhoeals/PPIs/Antacids/Antibiotics

Portfolio size: 180 crores with a growth of 7% and a per man productivity of 3.48 lacs

Managing brands like: Walyte /Diovol/BBact

Achievements:

Joined as Senior PM in May 2007 and have earned 4 promotions till Feb end 2018

Launched Vitamin D Pediatric formulation for the 1st time in India

Instrumental in the relaunching and application for patent Lincomycin gelDiovol

oNominated under “Best New Launch” for AIOCD AWACS in 2016 – brand is slated to cross 30 crores in 2018-19

Receive the Best Brand Award under DPCO Category (AIOCD AWACS) for Walyte in 2014- the brand is slated to cross 35 cr. in 2018-19

Played key role in boosting the division size of 115 cr. in 2012 - 2013 to 180 cr. In 2018-19

oPromoted as Dy MM and in 2014 promoted as MM

Outlined appropriate brand objectives, strategies and activities for ensuring successful implementation

Attained the Business Unit objectives in conjunction with company’s growth objective

Key Deliverable:

Launched brands like Walyte L, the revenue surpassed 2 crores in less than a year and already working on a line extension; B-Bact- crossed a crore in a year and a line extension launched after 3 years

Spearheaded Brands like Walyte (35 crores) ZN20 (6 crores) Colimex (25 crores) Walamycin (15 crores) Flucold (16 crores)

Administered and assessed the field activities/campaigns

Ensured seamless communication with the Field Managers on a regular basis

Outlined, presented and executed Brand plans

Defined advanced marketing techniques

Carried out the analysis of Market and Competitive trends, through interpretation of various data

Led the promotional campaigns based on brand strategy and positioning

Performed the sales analysis vis-vis promotional expenses to ensure impressive return on investments

Interfaced with various departments within the organization and field in order to ensure seamless business operations

Handled the Sales Force Training and Development

Carried out Doctors get-together, CRM and CME program

Attended and conducted successful All India conferences – Pedicon

PRECEDING ASSIGNMENTS

Duration

Organization

Designation

Portfolio Size

Mon’yy – Mon’yy

Macleods

Sr Product Manager

18 crores

Mon’yy – Mon’yy

USV

Sr Product Manager

10 crores

Mon’yy – Mon’yy

Galpha Labs

Product Manager

9 crores

Mon’yy – Mon’yy

Ajanta Pharma

Product Executive

N/A

References available upon request

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