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Social Media Sales

Lexington, KY
February 24, 2020

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Conscientious go-getter enthusiastically driving continuous growth. EDUCATION

Eastern Kentucky University, Richmond KY May 2017

B.B.A, Marketing, Marketing Concentration

− Certificate, Marketing Research and Analytics

− Minor, Public Relations

− Honors Program

− Cum Laude

− College of Business and Technology Patterson Scholar

− KIIS Study Abroad Program – Spain

− Awards: Management Professional Development Workshop Group Presenter (2016); Individual Presenter (2015) EXPERIENCE

Emerson Electric, AVENTICS Corporation, Lexington KY December 2018 - Present National Accounts Sales Coordinator, FLMC

− Strategic catalyst working closely with Vice President of Channel, National Sales Development, and cross-functionally across Sales, Marketing, Legal, and Product Management to establish, develop, and grow the overall Channel.

− Spearheaded annual $100,000 marketing program with largest distributor to promote brand awareness, to educate both sales forces and the end customer on product features/capabilities, and demonstrate product portfolio breadth.

− Liaison between distributors and Emerson corporation for four product brands, providing resources and developing marketing content to most effectively distinguish our broad product portfolio from our competitors.

− Tailored message and executed multiple brand awareness videos and co-authored articles.

− Developing program and corresponding collateral to proactively communicate with distributors, providing both brand awareness and product-focused content to push through email marketing, blogs, websites, and print media.

− Coordinated trade shows including demo logistics, backdrops, literature, travel schedules, and swag.

− Selected to develop the methodology, collect, and analyze data to report synergy sales for AVENTICS during merger to be reported to the Emerson Electric senior leadership and board members.

− Planned event and hosted 50+ customers and company executives for a Distributor Open House to introduce principals to the AVENTICS brand and inform changes since AVENTICS and Emerson merger.

− Managed strategic realignment of the channel through company merger including facilitating contract negotiations and executions, adjusting discounts, distributor onboarding, introduction to customer service and marketing resources, and understanding individual distributor needs for increasing sales to the end customer. AVENTICS Corporation, Lexington KY October 2017 – December 2018 Sales & Marketing Coordinator

− Oversaw the development and execution of company business plan, budget, current forecasting, and sales incentive plan across executive leadership and sales force.

− Instrumental role in training sales force on business analytics software (PowerBI) and CRM usage including designing reports and preparing training materials.

− Developed point-of-sale data analysis and enhancement program providing valuable insight into end customers through distribution channels to maximize revenue through identifying cross-selling opportunities.

− Supervised cross-functional team to streamline special pricing agreements and corporate rebate programs.

− Prepared meaningful reports for executive leadership that analyze sales and financial data.

− Authored executive-level reports and presentations while integrating financial data analytics and sales KPIs.

− Monitored distributor relationships along with facilitating legal contract correspondence and negotiations. Valvoline Global Headquarters, Lexington KY June 2017 – September 2017 Intern – Marketing, Specialty Categories

− Developed brand plan for wiper blades category including pricing strategy, product differentiation, and growth recommendations.

− Led cross-functional team to create an in-house customer service process increasing sales team’s productivity by 40%.

− Managed content, collaborated with agencies and creative team, and used CMS software to launch a new website to drive brand loyalty.

− Redesigned packaging to advance global chemical sales with alternative distribution while improving supply chain efficiencies.

− Updated, redesigned, produced and distributed numerous technical, product marketing, and sales collateral materials. JPMorgan Chase, Richmond KY October 2014 – June 2017 Teller

− Demonstrated the ability to execute accuracy in high-stress, fast-paced environment while building strong customer relationships.

− Achieved every corporate quarterly sales goal and customer satisfaction rating.

− Entrusted with weekly ATM maintenance.

Governor Bevin’s Office of Communications, Frankfort KY August 2016 – December 2016 Intern

− Monitored state-wide communications including traditional print and social media.

− Identified constituent responses to policy changes and recorded public image perceptions.

− Analyzed communications data and distributed results to key members of the Governor’s staff for daily briefings. ACTIVITIES

Court Appointed Special Advocates (CASA), Lexington KY February 2018 – Present Volunteer

− Investigate severe cases of child abuse and neglect while working with GALs, social workers, therapists, teachers, county attorneys, foster parents, and family members.

− Advocate for child’s best interest by preparing court reports and presenting compelling arguments to the judge. Kappa Alpha Theta, Eastern Kentucky University December 2015 – December 2016 Chief Marketing Officer

− Coordinated all philanthropy and alumni events as well as all social media interaction.

− Increased alumni event participation by 35% and social media interaction by 15%. Kentucky 4-H, Lexington KY June 2013 – June 2014

State Secretary

− Requested for and accepted approximately 30 public speaking engagements.

− Organized and led multiple leadership conferences and council meetings at the state and district level.

− Awards: Kentucky Colonel, Kentucky Honorary Commissioner of Agriculture

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