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Marketing Coordinator/Business Development/Branding/Event Coordinator

North Hollywood, CA
February 24, 2020

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Resume: 347-***-****


MARKETING COORDINATOR, Independent Contractor, Los Angeles, CA Oct. 2018 – Present

• Handle marketing initiatives for various industries including Real Estate and Tech

• Compose compelling advertising materials that attracts customers’ attention

• Maintain strong relationships with clients and business owners while forming new partnerships

• Coordinate events and vendor booths at expos with 500+ attendees

• Generate sales through curated content on social media, presentations, email marketing, and flyers

• Lead business development, branding, strategy for startup businesses SENIOR MEDIA ASSOCIATE, Starcom, New York, NY April. 2017 – April. 2018

• Handle digital planning and buying for Mars Chocolate (NY) & LionsGate (LA)

• Strategically build media tactical recommendations to reach KPIs for each brand

• Manage budgeting including monthly reconciliations, quarterly savings, and reallocations

• Work closely with media partners on custom content programs, rich media, influencer activations, and online video ASSISTANT MEDIA PLANNER, Proove Accountable Media, New York, NY Feb. 2016 – April.2017

• Communicated effectively with minimum of 10 vendors on a daily basis to monitor campaign

• RFPed, evaluated, and negotiated 20+ proposals from current and prospective sites for the upcoming quarter

• Managed and optimized digital media outlets including SEM, display banners, Facebook, pre-roll, and mobile ads MEDIA INTERN, Prime Access, New York, NY Oct. 2015 – Jan. 2016

• Arranged 23 vendor meetings with the clients and potential media partners

• Communicated directly with vendors to ensure all proposals and requirements are submitted

• Tracked data for media budget recap on excel and collaborate with the team to evaluate proposals

• Contributed to ideas with the director on developing media strategy and plan ADVERTISING INTERN, Vbar & Company Restaurant, New York, NY Jan. 2015 - May 2015

• Proposed marketing strategy (short-term, long-term goals) and action plan for all Vbar venues

• Publicized the restaurant by coordinating with website designers, phone apps, and social network companies

• Assisted with revamping and redesigning the company’s website and menus

• Brainstormed brand tagline, and developed creative ideas with the CEO and manager MARKETING COMMUNICATION COORDINATOR, Tastebud, New York, NY March 2015 - May 2015

• Leveraged initiatives for the launch throughout various social media platforms

• Showcased product to potential users and raised awareness to over 50+ attendees at NY TechDay Education

SYRACUSE UNIVERSITY, S.I Newhouse School of Public Communications, Syracuse, NY May 2015 Bachelors of Science Advertising, Cum Laude

Minor: Strategic Management in Martin J. Whitman School of Management Awards and Activities

• Member of the National Community Service Fraternity Alpha Phi Omega

• Won 2nd

place on a film competition in Florence, Italy during semester abroad Skills

Technical: Excel, Microsoft, Outlook, PowerPoint, Keynote, InDesign, Photoshop, Final Cut Pro, iMovie, POS Languages: Chinese Mandarin, English

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