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Administration / Management

Walnut Creek, CA
February 24, 2020

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Greg S. Riedl

Martinez, Ca. ***** 925-***-****

Professional Summary

Personal Statement: Extensive experience in performing and supervising all phases of running a multi-unit regional industrial sales and service based Company operating throughout Northern California and Nevada. Work experiences and responsibilities included Capital Equipment Technical Sales, Sales Management, Project Management, Management of a Field Service and Installation department, Front Office Management, Cash Flow and Expenses Management, and ultimately responsibility for P & L .

. Skills

Accounting system






Cash flow



Data entry


Front Office





Layout design



Proposal preparation

Quality Control





Sales Management


Technical Sales

Work History

Branch Manager, 01/2017 to 01/2019

Fleetpride Truck And Trailer Parts – Martinez, United States

A stocking warehouse and sales facility servicing the Heavy Capacity Truck and Trailer service industry.

Owner/Operator, 01/2009 to 01/2017

GSR Consulting – Walnut Creek, Ca.

At the request of some customers with which I had long term relationships and projects in the early planning stages, I provided consulting services.

Primary activities included: Bid specification assistance and development Site layout design assistance

Bid evaluations and comments Quality Control inspections during installations.

Start up assistance and Training.

General Manager, 01/1989 to 01/2009

Scales Unlimited – Pleasanton, Ca.

Employment responsibilities included:.

Technical Sales:.

B2B Industrial Instrumentation and Capital Equipment Sales.

Number one producer in both Volume and Gross Margin.

Personally handled Interpretation of all major bid specifications and preparation of the original bids.

Sales Management:.

Hired and trained additional sales people to increase revenues and area of coverage.

Maintained position as primary point of contact and business coordinator for all Sub-Contractors and outside service providers.

Management of a Field Service and Installation department:.

Increased number of service personnel and managed the opening of three additional remote service locations in Redding, Ca, Reno, Nv. and Marysville, Ca.

Designed and implemented computerized work order data entry and tracking system to streamline dispatch operations.

Allowed computer based storage of all service history, on a customer by, customer basis, for the first time in company history.

Increased gross revenue of department by over 200% while maintaining overall operating expense increase, of less than 60%.

Front Office Management:.

Migrated all front office manual operations including sales order data entry, purchase order data entry, and proposal preparation, onto a networked computer system, which allowed a reduction in staff while increasing the overall throughput.

Installed and implemented a computer based accounting system which brought all functions in house allowing us to do away with the expenses associated with an outside book-keeping service.

Handled all phases of cash flow and expense management including A/R, A/P, and responsibility for P& L.

Performed HR duties associated with interviewing, hiring, discipline, and termination activities.

OSHA and Workman's Comp Reporting Compliance.

Completed three day Cal OSHA compliance training program to produce proper safety manual and reduce Company EMR.

Over saw all DOT and Ca.

Highway Patrol BIT Inspection documentation and compliance.


Bachelor of Science: Electronics Technology

DeVry University - Chicago, IL

Chicago, Il. Bachelors of Electronic Engineering Technology American Management Association: Chicago Il. Principles of Professional Selling

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