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Manager Marketing

Delray Beach, FL
February 24, 2020

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Hod Gerlitz

*** **** **** ******, *** York, NY **036, 561-***-****


Apptales Inc. 2016 - Present

Senior Product Manager New York, NY

• Built out the business from the ground up as a product strategy and UX design agency serving nonprofit, financial, and educational startups

• Consult with clients with an eye towards customer empathy; understand their goals and priorities; create product prototypes; manage content development; analyze user feedback and activity; manage user experience iterations

• Collaborate with clients, team members, and outside influencers to ensure a solid understanding of products and developing needs; work in tandem with engineering leaders to scope initiatives and lock features into sprints

• Effectively developed and shipped 20+ digital products to clients on iOS, Android, & Web technology

• Work with senior management to create product plans and roadmaps; consult and set stakeholder’s key performance indicators to increase conversions, retention, lifetime value, and reduce user acquisition cost

• Collect and analyze feedback from customers, stakeholders and other relevant parties to shape requirements, features and end products; align stakeholder key performance indicators with product features and requirements

• Partner with senior leadership to determine and define product processes

• Recruit, hire, and train account directors regarding communication with clients and product managers

• Develop and implement product strategies consistent with company vision; lead product managers and coordinate cross-functional teams; ensure products and releases are launched correctly and on schedule

• Coordinate and prioritize backlog in a fast paced, dynamic environment

• Make creative recommendations to expand product base and vision; suggest ways to track product use and impact on end users

• Host client software on Apptales AWS Servers

Gotan 2018 - 2019

Product Manager & UX Designer New York, NY

• Created a holistic and all-encompassing user-centric design tailored to user needs and desires using data findings and market research

• Reviewed product specifications and requirements; recommended the nature and scope of present and future product lines; appraised new product ideas and product changes

• Analyzed proposed product development programs; prepared return-on-investment analyses; established project schedules with internal stakeholders and teams

• Managed strategies regarding product specifications and user psychology; conducted concept and usability testing and gathered feedback

• Translated Gotan’s mission of connecting people to real food and coffee into a branded online ordering experience; restructured Gotan’s digital presence and built a native iOS/Android/Web application

• Bridged design and development teams to ensure timely deliverables through implementation of Agile methodology techniques; shipped beta version, increasing direct consumer traffic by 12%

• Created personas through user research and data; defined interaction models and evaluated performance

• Maintained a current knowledge of competitor products and industry trends Spectrum Ed 2017 - 2018

Product Manager & UX Designer New York, NY

• Orchestrated and utilized data findings in children on the Autism spectrum, creating a solution regarding development skills

• Drove the entire vision, construction, and delivery of an innovative native iOS/Android/Web application for parents and teachers to log children’s behavior, resulting in the application being adopted across the NJ school system

• Hired, trained & managed User Experience Researchers and Engineers with Agile methodology

• Shipped mobile application to NJ school and reached 500 parent and teacher users within the first month

• Conduct market research to identify user need for new products

• Prioritized product opportunities using criteria and requirements defined during research; established requirements and specifications for existing and new products

• Managed cross-functional teams in business, product, design, and engineering; led and facilitated planning meetings, provided advice and guidance on the direction of products

• Demonstrated functionality of the application to internal team members and other stakeholders

• Conducted usability testing; developed metrics to assess the success of products and features of the application and determine necessary enhancements

Hod Gerlitz 2

• Created wireframes, storyboards, sitemaps, and screen flows, developed personas and usage scenarios 13th Step, Wavelengths 2016 - 2017

Product Manager & Contractor Orange County, CA

• Built interactive, HIPAA-compliant social application that connects users with other patients enrolled in the same treatment programs or rehabilitation center

• Directed the product line’s life cycle and anticipated and addressed any issues; evaluated market competition and positioned the product line to appeal to consumers

• Implemented machine learning backend that picks up on key phrases to reduce risk of relapse

• Created mission statement for product launch and forecasted performance in individual channels; launched MVP and reached 1200 monthly active users in first quarter with 100s of registered treatment programs Weepo LLC 2014 - 2017

Co-Founder & COO New York, NY

• Launched the business and personally secured seed investment in excess of $2M; managed relationships with partners, investors, and vendors; managed day to day operations for the business

• Designed and implemented business strategies, plans, and procedures; set comprehensive goals for performance and growth

• Implemented Agile methodology techniques, bridging design and development teams to ensure timely deliverables; evaluated performance through extensive analysis of data and metrics

• Created, managed, and optimized marketing efforts to generate at least 120K unique users in the New York area

• Managed marketing strategies; orchestrated offline marketing events in New York venues, exceeding 1.5K attendees with a demographic of ages 18-24

• Drove expansion activities, including investments, acquisitions, and corporate alliances EDUCATION

Yeshiva University, Sy Syms School of Business 2013 - 2016 Coursework towards B.S., Accounting New York, NY


• Google Media Partnership

• NY: Top UX Agency


• Technical: HTML, CSS, JavaScript, Python, SQL, AWS, JIRA, Sketch, Figma, Invision

• Languages: Fluent Hebrew (Fluent); Spanish (Basic)

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