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Sales Manager

San Juan, Philippines
February 25, 2020

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No. ***-E J. Ruiz St., Barangay Salapan, San Juan City.

Cellphone No.: 092*-***-****


Twenty-Seven of years’ experience in FMCG sales including purchasing, inventory, Management and advertising.

Skilled in developing successful sales promotions.

Experienced in training and managing sales staffs.

Skilled in customer account management & develop maintain rapports w/ clients.

Able to access and analyze data to benefit from customer and market opportunities.

Demonstrated high energy and well-built desire to attain top results with a positive, Charismatic can do attitude.

Knowledgeable in MS word, excel, PowerPoint, SAP & Outlook.

Interact efficiently with company executives and teammates to obtain results and Revenue.

Maintained nationwide and extensive network of business contacts.

Experience includes diverse managerial skills in distribution, planning and organizing.

Experience in establishing sales and motivating staff to attain goals.

Due to sales expertise continuously exceeded sales objectives.

Influential in maximizing revenue potential and expanding client base.


LeKise International Philippines, Inc. – National Sales Manager (Nov 2015 up to Feb 27, 2019) 37th Floor, LKG Tower, Ayala Avenue, Makati City, 1226, Philippines

•In-Charge of Over-All Operations of the Business Transactions w/ Key Accounts Supermarkets, Hardware Malls, Depot Hardware, 24/7 Convenient Stores, Fast Foods,

•Local Government Unit, Contractors, Manufacturers, National Distributors & Sub-Dealers, Marketing & Selling of LED lightings products like Indoor, Outdoor, Specialty lighting, Street lightings & Solar panel of Thailand products. Incremental sales by 100% for all new customers within 6 months period.

•Managed and developed the national distributor w/ ASP constructions services through his sub-dealer in every assign areas coverage like Prime Axis Industrial Sales Services For NCR areas, Alturas Group of Companies for Bohol, Green Options Trading for VISMIN areas, CMA Commercial Trading for Cebu, Equi-Pox Engineering & Industrial Supply & Skyline Zamboanga Trading of 80% incremental sales. Over 12 month’s period.

Micro Digital Power Services Co., –Project Sales Manager (May 2014 up to October 2015)

2nd Floor, #42 Rich Madison Condo, Pag-Asa, Quezon City

•In-Charge of Over-All Operations of the Business Transactions w/ Restaurants, fast foods, 24/7 convenience stores, OTB outlets, PCSO outlets, distributors & marketing, selling and distribution of UPS products to potential target markets. Incremental sales by 100% for all new customers within in 6 months period.

•Managed and developed the company’s promotions for customized Italian & Taiwanese UPS machine products for IT department & POS machine products requirements.

BIOCOSTECH PHILS.CORP–National Sales Manager (Oct 2012 up to Mar 2014)

168 Luna Mencias St.,Brgy., Addition Hills, San Juan City

•In-Charge of Over-All Operations of the Business Transactions with key accounts supermarkets, department stores, distributors accounts & marketing, selling and distribution of Korean Skin Care products to potential target markets.

•Managed and developed the company’s promotions for customized Korean skin care products for sachet and tube products requirements.

•Developed distributors sales accounts with Wesmidco, Alturas, Zamboanga Skyline, JBR, R Cubes, SRM Savior, Lopues East, JTA Mktg, Mrs.PMktg, EAL Mktg, Iloilo Right Choice, Central Luzon, Inc., by 30% over 18 months period.

•Opened and 120% increased sales of this product in department stores, supermarkets and 24/7 convenient stores sales such as Mercury Drugs, 7/11, All Day, Trader Ed’s Inc., Robinsons, SM Supervalue, Savemore, Gaisano, Puregold, Duty Free shops in Clark & Mimosa, and supermarkets and dept. stores in provinces, through innovative marketing support.

•Ensured collections of Account Receivables on time with proper matrix documentation.

•Formulated & developed promotional sales activities and implement marketing selling tactics and strategies.

THE MERRY COOKS, INC. – National Sales Manager (Jun 2006 up to Sep 2012)

284 - 286 E. Rodriguez Sr., Avenue, Q. C.

•In-Charge of over-all operations of the business transactions involving hotels, restaurants and canteens, 24/7 convenient stores for the marketing, selling, distribution of Italian bottled sauces, pizza’s and pasta’s and frozen dough products

•Managed and developed the company’s promotions for bottled & frozen products in the whole Luzon, Cebu and Davao areas.

•Opened and expanded business opportunitiesby 35% within 72 months, such as the SnR, Landmark, Trinoma, Puregold, Rustans, NG-Chain Group, 10 Duty Free Shops.

•Opened and increased sales of new accounts in 24/7 convenience stores by 600% over 72 months such as Mini Stop, 7/11 outlets and gasoline stations – Traders Ed’s Inc.

•Opened and increased institutional hotels, restaurants and canteens by 400% over 72 months such as Shang-rila Edsa & Makati, Miascor, Fitness Gyms, Greenwich, and Kenny Roasters, Jollibee Group, Goldilocks, Red Ribbon, KFC & Sharon Cuneta bottled.

Super brand Distribution Corp. -VP – Sales & Marketing (Oct 2001 up to May 2006)

PHOTOKINA Mktg. Corp. KM11-800 Marcos Hi-way, Brgy. Mayamot, Antipolo, Rizal

•In-Charge of Over-All Operations of the Business: Marketing, Selling and Distribution of RED BULL energy drinks in Luzon, Visayas and Mindanao areas.

•Opened and increased sales with soft drink dealers in Metro Manila by 600% over 60 months.

•Opened and increased sales of new accounts with Sofitel, Shang-rila Edsa & Makati, 24/7 convenience stores such as Mini Stop, 7/11, Petron & Shell gas stations, by 300% over 60 months.

•Expanded business opportunities by 30% nationwide within 60 months such as with MLZ Corp, Mcmer, Right Choice, Y choice, Alindogan Enterprise., Alibar & RHA Enterprise, CarsanMktg, Skylets Mktg. and 10 Duty Free Shops in Pampanga & Manila.

SAN MIGUEL FOOD GROUP – Distributor Sales Manager – NCR & Whole Luzon areas

Monterey Foods Corp. (Division) – Mandaluyong City (Jul 1997 up to Sep 2001)

In-charge of Over- All Operations of Distributors for hotels, restaurants, and canteens and wet markets customers in Farmers, Nepa-Q Mart, Quinta, Libertad, Divisoria, Blumentritt, Kalentong, Pasig, Guadalupe, Munoz, Balintawak & Monumento.

Managed and developed the company’s customized pork and beef carcass, pork/beef primal cuts and ready to cook meals business in the whole Luzon areas.

Opened and increased distributors accounts in Luzon by 460% over 48 months w/ a total of 23 distributors and 10 Duty Free Stores such as Parkson, Puregold, First Superstore, Clark Liberty, Rustans, Mimosa Mart, Grand Duty Free Plaza, Royal Duty Free, Freeport Duty Free, Fiesta Duty Free for the whole Luzon..

Monitored accounts receivables on time, and performed matrix documentation.

Expanded business opportunities by 50% in Luzon over 48 months such as with MLZ Corp, Mcmer, Maroza, Alindogan, Pd Net, Right Choice, Y Choice, Alindogan Enterprise, AOA Enterprise, Elek Interior, Meat advantage, Skylets Marketing, AU Coloma, RHA Mktg, Carsan Mktg, Ilocandia Enterprise, Alibar Enterprise, Traders Ed,Inc.

BEST FOODS SAUDI ARABIA LTD. – Key Account Manager (Oct 1995 up to May 1997)

Al Azizia District, Riyadh, Saudi Arabia

•Achieved daily, weekly, & monthly volume sales targets by 100%.

•Achieved100% maximum coverage as outlined in journey plan.

•Achieved100% maximum distribution and display merchandise as outlined in monthly sales plan.

•Increased sales by 100% thru promotional activity as detailed in monthly sales plan.

•Collected and maintained account receivables of clients assigned to my team.

COCA COLA BOTTLING CO. - Route Salesman–(Mar 1993 up to Apr 1995)

Al Safa District, Jeddah, Saudi Arabia

ASIA BREWERY INC. – Route Salesman (Jun 1991 up to Feb 1993)

No. 10 Santiongco St., Otis, Paco, Manila

Awarded as top salesman for 18 months through regular coverage of all potential sales outlets.

Responsible for the safekeeping of the cash from daily route sales and remitting the same to the Cashier and of the stocks loaded in the truck.

Increased sales by 100% thru trade promotions and marketing activities.

Report to Sales Supervisor immediately of any competitors' activity and other customer/trends within the route.

CAPITOL PUBLISHING CO., INC. – Billing Clerk – (Apr 1986 up to May 1991)

No. 54 Don Roces Ave., Quezon City

•Prepared the invoices, debit and credit memos & weekly schedule of printing receivables.

•Posted and updated subsidiary ledger accounts, debit, and credit and running balance for every customers account.

•Filed the documents for every customers account and prepared monthly sales report.

•Prepared the monthly receivables and prepared annual sales report.

•Prepared quarterly printing report to be submitted to the Bureau of Internal Revenue.


(College Graduate) - Manuel L. Quezon University

Bachelor of Science in Commerce - Major in Accounting

R. Hidalgo St., Quiapo District, Manila


Jan 2017: Overseas 2nd Staff Training Course

LeKise Lighting Company Limited, Samut Sahkorn, Thailand

Dec 2015: Overseas 1st Staff Training Course

LeKise Lighting Company Limiterd, Samut Sahkorn, Thailand

Jun 2013: Overseas Staff Training Course

Biocostech Facial Care Company Limited, Soul, South Korea

Jun 2006: Presentation Skills

Forza Group of Companies, Pasay City

Jun 2003: Pig Slaughtering, Carcass Evaluation, Cutting and

Processing Meat Seminar

APDC-BAI Training Center, Valenzuela City

Jul 2001: Leadership Skills

SMPC Penthouse, Ortigas Center, Mandaluyong City

Sep 2000: SMC Management System

SMPC Penthouse, Ortigas Center, Mandaluyong City

Nov1998: Service Plus

San Miguel Food Group - Ugong, Pasig

Aug 1998: Lotus 123 for Windows

Tri-Global Computer Systems, Makati City

Aug 1998: Merchandising Strategy

Shangrila Plaza Edsa, Mandaluyong City

(Conducted by Department of Agriculture, Massachusetts, U.S.A.)

May 1998: Windows Amipro

Tri-Global Computer Systems, Makati City

Jan 1995: In-Trade Merchandising Opportunities (ITMO)

Coca-Cola Bottling Company, Jeddah, Saudi Arabia

Aug 1994: A Day in the Life of a Route Salesman and

Coca-Cola Orientation, Jeddah, Saudi Arabia

Jun1988: Lotus 123

AMA Computer School, Panay Ave., Quezon City

Jun1987: Basic Computer Course

AMA Computer School, Panay Ave., Quezon City

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