Resume

Sign in

Social Media Marketing

Location:
Boston, MA
Posted:
February 23, 2020

Contact this candidate

Resume:

Stanford L Bowers III

* ****** **** ***, #***

Peabody, MA 01960

Cell: 978-***-****

Email: adbxy5@r.postjobfree.com

PROFILE PROFILE

Results-driven Marketing Executive with a proven track record of successfully taking products to market for high-tech startups. Twelve years’ experience creating strategies and tactics for B2B markets, identifying key buying personas, delivering compelling education-based messaging across all market segments in order to attract, nurture and retain clients, implementing systems and processes to address entire lead lifecycle, and building lead generation engines that deliver high quality leads to sales organizations.

ACCOMPLISHMENTS

● Developed global marketing and targeting strategies for a machine learning company, which experienced most successful year

since inception

● Developed US market as acting director for previous company, which experienced largest revenue producing year

● Took a SaaS company from cash flow negative to cash flow positive in less than six months

● Quadrupled a company’s revenues in eighteen months

● Helped launch marketing & operations for six start-up companies

SKILLS

I am skilled at all aspects of marketing strategies and tactics:

● Integrated Marketing Plans ● Branding & Awareness ● Creating Global Campaigns ● Demand Generation

● Website Design ● Social Media Marketing ● Search Engine Optimization ● PPC Advertisements ● Creating Collateral

● Conferences, Trade Shows & Webinars ● Blogging

I am adept with all facets of marketing automation:

● System Integration ● Market Segmentation ● Planning and scheduling campaigns ● Designing collateral in HTML

● Reporting, analysis and optimization

I am proficient with all facets of CRM administration:

● System/App Integration ● Data Management ● Market Segmentation ● User Management ● Processes & Workflows

● Object Management ● Custom Fields & Page Layouts ● Communication Templates ● Reporting & Dashboards

● Forecasts ● Validation Rules ● Assignment Rules ● Currency Management/Exchange Rates

SOFTWARE & TOOLS

● CRMs – Salesforce.com, Microsoft CRM, SalesLogix

● Content Creation – HTML, QuarkXPress, Microsoft Office Suite

● Content Delivery - Constant Contact, Vertical Response, GoToWebinar, WebEx

● Automation – Marketo, Eloqua, Pardot, Hubspot, Act-On

● Website Design & Optimization - WordPress, Google Analytics

EXPERIENCE

Senior Marketing Program Manager, Luminoso, Cambridge, MA (2016–Present)

Responsible for all areas of demand generation/lead generation, reporting and analysis. Creating strategies, performing market segmentation analysis, designing and delivering marketing campaigns, branding, coordinating live events, and generating business for a start-up enterprise SaaS company. Focus on digital marketing, demand generation, lead nurturing, and content marketing programs. Salesforce.com and Marketo administrator. Liaison between sales organization, vendors & agencies, and senior management.

Results: 367% more website conversions, 1132% larger usable database, 205% more MQL’s, 267% increase in new business opportunities, while new business revenues increased by 284%. Accomplished while working with a limited budget.

Implemented initial content syndication programs with an emphasis on sales-ready leads.

Marketing automation selection and integration for a start-up venture.

Created and executed a marketing automation program.

Developed and implemented lead flow process for sales and marketing organizations to address entire lead lifecycle.

Completely rebuilt CRM, initiated program analysis, created dashboards, reports and notifications for business forecasts.

Designed banner programs, landing pages and forms in order to increase traffic and conversions.

Developed content marketing strategy and programs to nurture leads to sales-ready.

Stanford L Bowers III

Email: adbxy5@r.postjobfree.com

Senior Marketing Program Manager, Kaminario, Needham, MA (2014–2016)

Responsible for all areas of demand generation/lead generation. Took over execution of all marketing functions with an emphasis on creating strategies, performing market segmentation analysis, designing and delivering marketing campaigns, branding, coordinating live events, and generating business for a start-up flash storage company. Focus on digital marketing, demand generation, lead nurturing, social media marketing and content marketing programs. Salesforce.com administrator. Project management team leader for website design and CRM build-out. Liaison between sales organization, vendors & agencies, and senior management.

Results: 458% increase in website conversions, 289% increase in lead volume, 268% increase in sales-ready leads & new business opportunities, and new business revenues increased by 149%. Accomplished this while taking over the responsibilities of three marketing team members.

Evaluated and reconfigured content syndication programs with an emphasis on sales-ready leads.

Database and marketing automation selection and integration for a start-up venture.

Created and executed a marketing automation program.

Developed and implemented lead flow process for sales and marketing organizations to address entire lead lifecycle.

Cleansed CRM, initiated program analysis, created series of dashboards, reports and notifications for business forecasts,

Redesigned website, banner programs, landing pages and forms in order to increase traffic and conversions.

Developed content marketing strategy and programs to nurture leads to sales-ready.

Director of Demand Generation, Zmags, Boston, MA (2013–2014)

Reporting directly to the CEO and responsible for all areas of marketing. Execution of all marketing functions with an emphasis on creating strategies, performing market segmentation analysis, social media marketing, designing and delivering marketing campaigns, branding, coordinating live events, and generating business for a start-up software company. Focus on demand generation, lead nurturing, and re-sell/cross-sell/ up-sell programs. Salesforce.com administrator. Liaison between sales organization, vendors & agencies, technical development and senior management.

Results: 200% increase in website conversions, 300% increase in sales-ready leads & new business opportunities, and new business revenues increased by 100%. Accomplished this using only 25% of the previous marketing budget.

Database and marketing automation selection and integration for a start-up venture.

Created and executed a marketing automation program.

Developed and implemented lead flow process for sales and marketing organizations to address entire lead lifecycle.

Reconfigured legacy CRM, created series of dashboards, reports and notifications for business forecasts,

Redesigned website, banner programs, landing pages and forms in order to increase traffic and conversions.

Developed content marketing strategy and programs to nurture leads to sales-ready.

Stayed on as a consultant for one year after company was sold.

Lead Marketing Manager, ZeroTurnaround, Boston, MA (2012–2013)

Responsible for planning and organizing marketing functions with an emphasis on creating strategies, performing market segmentation analysis, designing and delivering marketing campaigns, branding, coordinating live events, and generating business for a start-up software company. Focus on demand generation, lead nurturing, and re-sell/cross-sell/ up-sell programs. Salesforce.com administrator and liaison between sales organization, marketing team, technical development and senior management.

Results: Increased database from 40k to 160k contacts, qualified leads delivered to sales by over 80%, and revenues by 250%.

Database and marketing automation selection and integration for a start-up venture.

Created and executed a marketing automation program consisting of 30+ separate drip campaigns.

Developed and implemented lead flow process for sales and marketing organizations to address entire lead lifecycle.

Designed a series of promotional campaigns which resulted in new leads with a 50% increase in conversion to opportunity rate.

Developed content marketing strategy to convert content subscribers to paying customers.

Stanford L Bowers III

Email: adbxy5@r.postjobfree.com

Director of Marketing, Boston Classic Metals, Boston, MA (2010–2012)

Responsible for planning, organizing, and managing marketing functions with an emphasis on creating strategies, performing market segmentation analysis, designing and delivering marketing campaigns, branding, social media marketing, coordinating live events, and generating business.

Built Salesforce database and dashboards allowing sales team to function more efficiently and for management to be better able to manage pipeline which reduced sales cycle 33%.

Created an email lead generation program resulting in a 400% increase in business.

Created a social media marketing and branding program which increased qualified leads by 63%

Designed and administered webinars which improved closing rates from 3% to 20%.

Marketing Manager, Greystone Solutions, Boston, MA (2008-2010)

Responsible for planning, organizing, and managing marketing functions with a focus on generating new business opportunities for a leading business and technology solution provider of professional services including Business Intelligence, Collaboration, Custom Application Development, Integration, Remediation and consulting to large and medium companies in New England.

Consolidated marketing and business development functions which resulted in a 45% reduction in costs.

Created Salesforce database & increased verified contacts by over 350%.

Administered client out-reach events which yielded 80% of new business opportunities.

Created a lead generation program utilizing email marketing and social media resulting in a 200% increase in new leads.

Marketing/Business Development Manager, TNT-Technologies, Peachtree City, GA (2007-2008)

Responsible for marketing and lead generation of Business Intelligence and Business Performance Management software and consulting services to Fortune 1000 companies nationwide.

Created and launched new marketing department.

Created email lead generation program which increased qualified leads by 170%.

Designed custom messaging and materials to target specific verticals.

Account Executive, Softscape, Wayland, MA (2005–2007)

Responsible for selling enterprise software for a global people management software provider to Fortune 1000 companies.

Exceeded quota every commission period.

Averaged 110% of quota

Designed lead qualification and lead tracking sheets used by sales team.

Branch Manager/Loan Officer, Ameriquest Mortgage Company, Beachwood, OH & Nashua NH (2002–2004)

As Branch Manager: Responsible for running an office of a residential mortgage company for one of the largest mortgage companies in the country.

Recruited, hired and trained a staff of 15 employees.

Instituted file flow and quality control procedures that yielded significant increases in volume and profitability.

Increased monthly production from 9 units and $800,000 loan volume to 83 units and $8,200,000 loan volume.

Increased monthly revenue from $4,900 to $228,000.

As Loan Officer: Originated, graded and closed mortgage loans for conforming and sub-prime borrowers.

Set the Area 29 record with 14 loans, $2,001,150 volume and $64,588 revenue in March 2003.

Had the highest per month loan averages for the Nashua office in terms of units, volume, and revenue.

My qualifying and closing methods became used company-wide

Promoted to Branch Manager and transferred to Beachwood, OH office

EDUCATION

University of Arizona, Tucson, AZ

Bachelor of Arts in Communication.



Contact this candidate