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Senior Product Manager

Costa Mesa, CA
February 23, 2020

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Monica Kohli

Senior Product Manager


Work Experience Summary:

10+ years of experience in understanding, identifying and bringing to market new and on-going revenue generating products through competitive market research and guaranteed return on investments.

Work with business and technical teams to envision, design and develop technology products. Define product vision and ensure features support the business strategic plans. Create deep knowledge of technology, processes, methodologies and principles to lead their product teams to successful outcomes.

Expert knowledge of leading product development for Alexa- Google Artificial Intelligence and Machine learning products. Successfully developed IOS, Android, Windows, SAAS, ERP, systems and integrated with various customer facing websites, Mobile Apps, Mobile Web products such as Salesforce, ServiceNow, Amazon AWS, Turvo, Confluence, Yammer, Amazon Web services, NetSuite.

Successfully took to market multiple products from discovery through development. Expanded additional lines of businesses that had not been previously considered for products to grow company revenue.

Skilled to drive the strategic and operational planning for products to meet internal and external client needs. Managed full product teams and facilitated excellent understanding and delivery of business growth opportunities, trouble areas, and improvement cycles by creating new product visions ideas and features to meet these business gaps and needs.

Expert in Agile, Hybrid Agile, Scrum and Waterfall project management methodologies. Successfully managing all phases of Software Development Life Cycle. (SDLC) and complex projects with multi-function teams including Scrum Teams, Developers, Business Analysts, UX, QA Personnel, vendor teams, offsite, and offshore team members.


Certified HCD Training

Scrum Master Certification

Certified Six Sigma Master Black Belt

Bachelor of Science in Economics/Administrative Studies: Emphasis in Information Technology and Management: University of California Riverside

Professional Experience:

Kelley Blue Book/Cox Automotive Sr. Product/Program Manager Nov 2018- Present

Key Products managed and owned: Discovered and led the product lifecycle for Artificial intelligence and machine learning applications on IOS and Android for the customer service, application and website facing applications. Created various Amazon based personalization products to target and create relevant products. Created a full mobile IOS and Android App to help customers customize their experiences within the car with personalized dashboard, user profiles, charging location, appointment scheduler etc. Utilized Artificial intelligence and machine learning to create a customer facing website to allow customers to purchase and customize their vehicles with specs, colors and customized packages. Successful optimized internal customer growth through SEO traffic improvement and created various additional internal products to improve’s Google rankings from #6 to #3 resulting in annual gains of $9mm across all the websites.

Core Responsibilities:

Responsible for the development and execution of the product portfolio’s vision, strategy and product roadmap for multiple product teams. Successfully manage the entire product lifecycle from market and consumer needs assessment, competitive analysis, new product launch and product rationalization activities. Maintain a hand’s on approach to leading a cross-functional team of external partners and internal resources to successfully manage timelines to satisfy all customer deadlines.

Develop specific product vision and strategy to create unique selling proposition for all elements of a product and program such as product features, benefits, pricing, and merchandising strategies.

Create high level program and product development roadmaps for various product teams to work on. Successfully Identified products to resolve real market problems by talking to customers prospects and market in general. Develop business plans, product plans and overall corporate product vision that support investment recommendations and present to C/VP level executives.

Work with cross-functional teams to coordinate and align product roadmaps, plans, schedules and business resources to deliver product solutions on time and within budget while gaining expected consumer market and adoption.

Create Internalize and represent the customers' voice throughout the product lifecycle. Collect and measure key product metrics against customer and internal goals to inform success of each release and plan iterations accordingly. Collaborate with training, tech support for best in class customer experience.

Partner with VP Journey Owners to identify, consolidate, and integrate of customer and business needs, market trends, and customer insights to prioritize needs and evolve product roadmap for the in-app placement platform

Focus the team on the user experience, UI design and flow, page layout, feature development, performance, CTA conversions throughout the website and app. Work diligently with cross functional teams to provide resolution of urgent technical issues while communicating changes to stakeholders.

Experian Sr. Product Manager/Team Lead Oct 2014- Nov 2018 Key Products managed and owned: Created an Artificial Intelligence based Amazon Alexa skillset for Experian FICO Score. Created the Experian LifeLock Identity Protection App for Android & IOS. Discovered, owned and managed the entire product Lifecycle of the Personalized Credit Report Video within the Web, Mobile Responsive, Android & IOS experience Led the product discovery of the first ever live Customer Agent across the 3 core Experian websites. (the,, and Facilitated the redesign of the Experian Credit Report/FICO Score Display based on user intent and worked thoroughly to identify and bring to market products matching the intent.

Core Responsibilities:

Work with cross functional teams to coordinate and align product roadmaps, plans, schedules, and business resources to deliver product solutions on time, within budget while gaining expected adoption.

Create Internalize and represent the customers' voice throughout the product lifecycle. Collect and measure key product metrics against customer and internal goals to inform success of each release and plan iterations accordingly. Collaborate with training, tech support for best in class customer experience.

Through market and competitive analysis, identify product for next generation user experiences that exponentially increase the adoption of the products and improve site conversions and metrics. Work with the development team to ensure scrums and projects are clearly defined and executed. Continuously evolve and grow product features, and optimize products based on customer response and analytics.

Work closely with the Scrum Master & the agile team to ensure the actual build is going according to plan. Responsible for story clarification, escalation and all agile/scrum ceremonies.

Team up collaboratively with partnership organizations and external third parties such as Vendors, Banks, and credit bureaus to assess partnerships. Work directly with the CRM Solutions team to create appropriate collateral and promotional materials. Conduct product training throughout the Direct and client network as necessary to support the ongoing sales and support of new products.

Honda North America Sr. Product Manager July 2010- Sept 2014 Key Products managed and owned: Creation of the website and the Honda-Helper App within the IOS & Android Experience. Enhancement and Product feature development for Connected Car customer experience and customer/enterprise website, App, and mobile responsive experience. Other Products and Apps managed (My Honda App-app) Owned and led all product efforts for the migration of SAAP Enterprise solutions, Microsoft Office Single Sign On. Brought in Yammer Employee Connect Tool across 6 different Honda Corporations.

Core Responsibilities:

Conduct competitive analysis and synthesize findings to make data-driven product decisions. Lead client-facing products and work closely with executive stakeholders to ensure a timely delivery of feature complete applications. Support the vision for the product team to build and maintain continuous products and feature enhancements, flow, page layout, feature development, performance, CTA Conversions throughout the website. Identify and bring on-going technology and product enhancements by researching market opportunities for new products/enhancements and features to gain momentum.

Relentlessly push to understand customer needs and ensures customer is considered in prioritization and trade-off discussions Set product vision and lead road mapping, goal setting, story writing, prioritizing, project execution, A/B testing, and product roll-out strategy. Conduct project and program kick-off meetings. Focus teams on business objectives and track progress to ensure project milestones were completed on time, on budget and with the desired results.

Ensure the product backlog is properly refined – prioritizing to maximize value and using creative techniques for elaborating user stories to be ready for the upcoming 1-2 sprints. Assist team with making appropriate commitments through story selection, task definition Ensure team understands the need for clear and concise Product Backlog items and achieve this through techniques such as user story slicing and acceptance criteria. Proactively manage dependencies. Update agile tracking systems to provide transparency on Product & Sprint Backlogs

Lead the successful collection, definition and documentation of product requirements and all product documentation’s product market data by calling on customers with field salespeople and evaluating sales call results. Provide information for management by preparing short-term and long-term product sales forecasts and special reports and analyses, answering questions and requests.

Lead Grooming, Scrum and Product meetings, release schedules, sprint planning sessions, sprint review (demo) and sprint retrospective. Collaborate with cross-functional (up-stream and down-stream) teams on schedules, deliveries and removing blockers. Act as single point of contact for Product Owners and cross-functional Project Managers. Provide project status reports weekly.

Citibank: Product Manager- Strategy Jan 2009- July 2010 Key Products managed and owned: Created the first customer dashboard experience within the Citibank website based on customer personas and intent. Successfully launched the Citibank client customer platform Turvo to enable external clients to view status of their data, reports, and customer stats. Led key revenue generating products such as mobile apps, credit protection, identity protection and customer fraud department support products Added relevant products and enhancements to Citibank’s existing customer platform to improve customer experience by providing more self-support/training material. Managed performance of all products and continuously provided feedback and updates to change products according to customer needs and data reports. Expanded Citibank’s software portfolio by bringing in Agile tracking tools.

Core Responsibilities:

Lead product discovery and assessment by gathering, synthesizing and understanding data analytics to identify key products to be introduced for the optimal customer experience and revenue opportunities. Identified and implemented process and efficiency improvements. Create insightful analysis for decision making by analyzing and validating complex product data. Prepare accurate reporting metrics and high-quality presentations for all aspects of the product performance.

Defined product vision and provide leadership to take product to next level. Define all product and app requirements for new product features and platform improvements. Successfully partner with respective business stakeholder to identify pain points and areas for improvements and offer innovative/strategic solutions. Manage end to end delivery for platform improvements

Own all platform requirements, act as liaison between business and technology, manage/ track development lifecycle and conduct/lead UAT. Work with stakeholders to present product offerings to get business agreements

Manage technology/UX team resources to define various product solutions. Create and maintain functional requirements documents, minor development documents and other product manual artifacts

Analyze and evaluate product feedback for continuous improvements. Drove all product development through Agile lifecycle.

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