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Sales Social Media

Saratoga Springs, NY
February 23, 2020

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** ********** ***, ******** *******, NY 12866



Driven and focused professional with a background in sales management and event planning and execution. Experienced cold caller with ability to cultivate exceptional relationships with new prospects and existing customers. Utilizes sales strategies to increase revenue and market share. Demonstrated ability to meet and exceed sales metrics. Acclimated in all areas of operations management. Detail-oriented multitasker when planning and executing projects and events. Mentors and motivates effective teams to succeed in fast-paced and highly competitive environments. Strong technical skills with ability to quickly grasp and utilize new technology. SKILLS

• Client Outreach, Acquisition &


• Sales & Marketing Strategies

• Relationship Management

• Presentations & Proposals

• Closing Strategies

• Territory Management

• Event Planning & Execution

• Operations Management

• Budget Development

• Purchasing

• Digital & Print Marketing

• Staff Development & Training

• Human Resources

• Microsoft Office: Word, Excel,


• Databases: Access, ACT &

Security Accounts Manager

database (SAM)

• CRM: Salesforce, CRM, ADP

Workforce Now, Optim8

• Social Media Management

• Fluent in Spanish – Speak,

read, & write


Director Lake George Expedition Park Lake George, NY March 2019 – present

• Generate new business opportunities through networking, referrals, site visits, and cold calling

• Manage daily operations at Dino Roar Valley attraction including box office and backend of ticketing suite

• Implement, service, and oversee all POS and IT systems for Magic Forest and Dino Roar Valley attractions

• Collaborate with marketing agency and clients regarding corporate promotions, programs, and events

• Generate sale of and manage all special events and school and corporate programs, while ensuring all departments understand and properly execute client needs

• Hire, train, motivate and evaluate staff of 25 seasonal employees

• Manage all advertising, posts, and updates on social media channels including Facebook and Instagram Key Achievements: Generated $150K-to-date in new group sales and sold one-day Dino Road park buyout package for

$100K, while taking on additional administrative responsibilities Independent Agent/Certified Benefits Consultant AFLAC Licensed in NY & PA June 2017 – present

• Increase sales of supplemental life, accident, and health insurance plans and strategize with business owners to help enhance employee benefits

• Generate new business opportunities through company leads, networking, referrals, site visits, and cold calls

• Service clients through ongoing consultations relating to new benefit options, benefit trends, ACA reforms, and claims processing

Key Achievements: Consistently meet and exceed sales goals earning Fast Start, Super-Fast Start, Super Fireball recognition levels

Sonia Pedinotti Page 2

General Sales Manager Six Flags Great Escape Queensbury, NY October 2014 – January 2017

• Developed and oversaw growth in attendance and revenue for group sales department

• Created and managed timely execution of annual strategic sales plan, as well as new marketing programs and special events to increase revenue

• Managed five account executives and one coordinator by creating and monitoring achievement of sales goals, training on account servicing and developing client accounts through direct and indirect programs, and implementing Salesforce platform to better manage territory and aid in reaching sales goals

• Created and maintained annual expense and labor budgets totaling $900K

• Collaborated with other department heads to execute and deliver products sold and ensured client needs were communicated with all park staff

• Created and controlled all print production including direct mail, print collateral, promotional materials, and proposals

Key Achievement: Exceeded park revenue goals by 5% per year Corporate Account Executive Six Flags Discovery Kingdom Vallejo, CA May 2004 – October 2014

• Cultivated and grew sales territory resulting in increased annual revenues

• Created, executed, and closely monitored sales program for core programs, as well as conducted a comprehensive competitive analysis

• Handled servicing and continued development of corporate accounts and organizations through Catered Outing program and direct and indirect ticket programs

• Provided sales attendance and revenue forecasts, as well as analysis of all Group Sales department programs that are executed within assigned corporate market

• Managed special projects including training programs and special events

• Professionally represented the attraction in all sales transactions and at industry-related functions

• Developed and maintained good working relationships with other park operating departments Key Achievements: Grew revenue by 10-20% year-over-year and eventually exceeded yearly sales budgets of $2M+; Earned 2008 and 2012 Top Sales Representative Award

Sales Executive Pennysaver/Harte Hanks Concord, CA January 2002 – May 2004

• Generated revenue for direct mail publication by assessing customer needs and recommending print and digital advertising products

Key Achievement: Two-time top sales award winner


Mentor Capital Region Sponsor-A-Scholar Albany, NY October 2018 – present

• Establish and maintain trusting relationship with at-risk youth to help prepare them for and succeed in college

• Took part in comprehensive training program that educates mentors on how to interact with mentees, address common mentoring scenarios, and implement strategies to ensure success EDUCATION & TRAINING

A to Z Grant Writing Course (In Process) University of Georgia Remote Bachelor of Science in Marketing University of Phoenix Sacramento, CA Certificate in Computer Technology MTI Business College Sacramento, CA

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