Carl Jiang

415-***-**** • adbwwe@r.postjobfree.com • www.linkedin.com/in/jiangcarl/

EDUCATION

University of California, Santa Cruz Santa Cruz, CA B.A. Business Management Economics/ Technology and Information Management Expected Graduation: March 2020 Fudan University Shanghai, China

UCEAP Study Abroad Program: Global and International Studies Fall 2019 EXPERIENCES

HupUp San Jose, CA

Digital Marketing Intern May 2019 - January 2020

• Contacted 15 prospective clients to familiarized them with platform/service features that resulted in positive customer reviews improving by 30%

• Engaged with 100+ local café spaces for collaborations through Instagram, Etsy, and Yelp to partner up with 15 clients

• Integrated Instagram/Facebook research to analyze upcoming art event trends that resulted in 10% increase in clients Check Point Software Technologies San Carlos, CA

Product Marketing/Industry Analyst Relations Intern June 2019 - September 2019

• Developed a Key Performance Indicators report of product and technology updates that directly increased quarter-over- quarter growth by 15%

• Utilized Google Analytics to implement website keywords that increased engagement performance by 31%

• Created a newsletter for key industry analyst on Gartner and Forrester across multiple cybersecurity industries that resulted in engagement of product with customers

• Implemented search engine optimization on over 10+ company website pages to improve conversions, page consumption, and engagement using BrightEdge that lead to 5% higher clicks Ecology Action Santa Cruz, CA

Marketing and Outreach Intern September 2018 - June 2019

• Created promotional videos for 30 local companies in Santa Cruz that advocated on Green Business practice

• Interacted with over 100+ stores through emailing and cold-calling to encourage eco-friendly business practices that lead to a 5% increase in prospective clients

• Managed the Ecology Action Facebook page by posting videos and updating the page targeted business in Monterey Alpha Kappa Psi Santa Cruz, CA

Chi Gamma Chapter Founding Member – Vice President of Professional Development June 2018 - Present

• Managed members to achieve professional goals improving attendance rate by 10% from previous year

• Hosted professional development workshop on the stock market, resume, and LinkedIn profile to inspire students to advance their careers

• Established relationships with 20+ faculty and organizations to host professional/career developing events for UCSC students

PROJECT

Google Ad Grants Online Marketing Challenge Santa Cruz, CA Team Captain April 2019 - June 2019

• Worked directly with Native American Rights Fund nonprofit through 8 hours a week to promote a 10% increase in click through rate & impressions

• Monitored and evaluated using Google Ads to increase 4 sites performance to the 1st page of Google search results

• Developed click traffic strategies for clients based on keyword research, keyword strategy, competitive analysis, trending new articles, and other factors that contributed to donations of $5000 SKILLS

• Multilingual (Mandarin,

Shanghainese, Cantonese)

• Microsoft Excel, PowerPoint

• Google Analytics

• BrightEdge (SEO)

• Python 3.0

• Leadership

• Teamwork

• Communication