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Market Research Manager / Analyst

Location:
Danbury, CT
Salary:
78000
Posted:
February 22, 2020

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Resume:

MAREENA APOSTOLOS

* **** *** **.

Danbury, CT ***11

203-***-**** (mobile)

adbw18@r.postjobfree.com

SKILLS: - Thorough understanding of market research methodologies and strategic marketing

-Experience in developing and managing quantitative and qualitative research studies on both the corporate and vendor sides

-Skill in the analysis and translation of both custom and syndicated market research

-Significant experience in conducting research such as customer experience, ad effectiveness, concept tests, copy tests, product tests, brand tracking, among others

-Expertise in research skills including, but not restricted to methodology determination, questionnaire design, data analysis, report writing and presentation of research findings

-Experience with Excel, Word, PowerPoint, SPSS and Qualtrics as well as Nielsen and IRI

WORK HISTORY: ASSOCIATION OF NATIONAL ADVERTISERS – 10/12 – PRESENT

Market Research Analyst

Direct and manage the Survey Research Program for the Association of National Advertisers

Lead study design meetings with internal and external stakeholders to create monthly web-based surveys, as well as several ad hoc surveys, as needed

Oversee design of research studies, topic selection, and determination of the most effective methodologies for project objectives

Apply quantitative and qualitative techniques to interpret research data and produce actionable recommendations for projects such as ad effectiveness, social media engagement, multi-screen marketing, real-time marketing, and various other media and advertising related research

Conduct both basic statistical analyses and in-depth data analyses of survey findings

Present findings of research to internal stakeholders (CEO, Executive VPs, PR Agency, and Marketing Communications) at industry committee meetings and conferences

Analyze user data to increase satisfaction and loyalty among the ANA online community

FAMILY MEDICAL LEAVE - 2/09 – 10/12

PEPSI – 1/06 – 1/09

Senior Research Consultant (3 year contract extension)

Served as a Senior Research Consultant for Pepsi’s national promotions marketing, sports sponsorship marketing and media teams

Organized and managed a wide variety of custom quantitative and qualitative research studies including concept tests, copy tests (both traditional and digital), ad tests (tv, print and digital), product development research, conjoint analysis and segmentation

Determined project strategies, designed questionnaires, managed project timelines, analyzed data, created and presented reports

GFK – 3/05 – 12/05

Senior Research Consultant (9 month contract)

Led quantitative research for various clients including IBM and Sprint

Utilized numerous methodologies including A&U studies, customer segmentation and user experience

MARKITECTURE – 3/04 – 1/05

Senior Research Consultant (9 month contract)

Led research studies and analyses for clients in various industries including CPG, media and healthcare

Served as primary client contact for research projects and mentored junior researchers

GENERAL ELECTRIC – 4/02 – 12/03

Market Research Manager

Worked with internal marketing teams to determine their specific research needs and develop research methodologies, both quantitative and qualitative, to address those needs

Created custom research designs for specific client and budgetary needs

Performed extensive analyses to examine consumers’ attitudes about and usage of retail private label credit cards and determined the most effective loyalty programs

Developed specialized “Quantitative/Qualitative” research which implemented both “real-time” quantitative findings followed by focus groups to further explore specific issues

Implemented a variety of different types of advertising-related research studies such as message testing, copy testing and ad effectiveness testing

IBM – 4/00 – 4/02

Market Intelligence Manager – Software Group

Designed and managed numerous types of custom quantitative and qualitative research projects

Performed high-level statistical analyses (i.e., conjoint analysis, correspondence mapping, perceptual mapping and derived vs. stated importance)

Worked with marketing manager and directors to determine their research needs and develop actionable research to meet those needs

Analyzed data, wrote comprehensive reports and presented findings to internal audiences

HAMILL ASSOCIATES, INC. – 3/99 – 4/00

Market Research Analyst / Project Director

Implemented and coordinated different types of research studies focused on financial services

Analyzed data, created PowerPoint charts and wrote reports on research findings

Worked with various corporate clients, such as Citibank, MasterCard and Schwab, to design actionable studies (questionnaire creation, sample design, methodology, etc.)

NFO RESEARCH, INC. – 4/97 – 2/99

Market Research Project Director

Coordinated market research projects, from onset to completion, in various industries including pharmaceutical and CPG

Acted as key liaison between external clients and internal operations

Developed and designed research questionnaires, created tab plans, reviewed and approved data tabulations

EDUCATION: UNIVERSITY OF GEORGIA, Athens, GA

Masters of Market Research – December 1996

FAIRFIELD UNIVERSITY, Fairfield, CT

BS Management – August 1993 – Magna Cum Laude

Concentration in Marketing

Highest GPA in my Major – 3.84

REFERENCES: Available upon request



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