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Manager Digital Marketing

Lefroy, ON, Canada
February 20, 2020

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Tony Sasso

*** ***** ****** 416-***-****

Lefroy, Ontario

L0L 1W0

Digital Marketing Specialist

As a Digital Marketing Specialist/Manager, my passion is to create memorable and successful campaigns. With over 25 years of experience delivering measurable results, each career milestone has contributed to my growth and knowledge. Recently working with CPG ALLMAX NUTRITION. Also includes stops at Branding and Marketing Agencies like Ferrand Communications and Maritz Canada working with Financial and Regional Government clients. As a Hire Consultant with leading Canadian Brands like San Daniele/Santa Maria Foods, LCBO, Lifford Wine Agency, Dignity Memorial, Canadian Tire, Sorrento Ristorantes and non for profits like ASPCA, NY Food Bank, United Way and Earth Day Canada.


Digital Marketing/Campaign Execution

Digital Strategy


General Marketing

Ecommerce Strategy/Manager


Social Media

Video Marketing

Website Strategy – Content Development

Relationship/Loyalty Marketing



Direct to Consumer Marketing

Banking / Financial Services

Media Planning

Digital Display Advertising

Programatic Display Advertising

Social Media

Campaign Marketing - end-to-end

Media planning

Digital Technology Lead

Strong knowledge demand side platform, display advertising, Email


ALLMAX Nutrition Sept/2014 to Current

oDigital Content Marketer

oDigital Marketing

oContent Development

oWebsite Development

oTechnology Consultant


oSocial, Ambassador and Community Marketing

oProject Manager

oVideo Marketing


oEcommerce Developer/Manager

Content Media Nov/2009 to Current

oDigital Marketing Specialist

oDigital and Video Marketing

oCreative Development

oROI and Analytics


Toronto SEO Group Dec/2013 to May/2014

oDigital Marketing/SEO (Contract)

oSEO Strategy

oDigital Marketing

oSocial Marketing

oAccount Manger

oROI and Analytics

oProject Manager

oVideo Marketing

Owen Media May/2013 to Dec/2013

oDigital Marketing Specialist

oSEO Strategy and Sales

oProgram Development

oPartnership Marketing

oChannel Partner Marketing/Sales

oClient Manager

Santa Maria Foods Jan/2011 to Jan/2013

oDigital Marketing Lead (Contract)

oDigital Marketing Strategy

oCreative Development

oROI and Analytics

oSocial Marketing

oAmbassador/Community Marketing Strategy/Manager

oContest Marketing

oPartnership Marketing

oProject Manager

Ferrand Communications April/2010 to Dec/2010

oAccount Director

oClient Strategy

oBuild and maintain client relationships

oCreative Development Manager

oROI and Analytic Strategies

oWebsite Development Manager

oProject Manager

Egg Films/Hatch Nov/2008 to Aug/2009

oExecutive Producer/Digital Content

oClient Relationship Manager

oProject Manager

oPost Production Manager

oCreative Development

oVideo Strategy

oAgency Contact

Maritz Canada Aug/2007 to Oct/2008

oPartner Relationship Manager

oStrategic Account Manager

oBuild and maintain client relationships

oAccount Retention

oROI and Analytic Strategies

oMarketing Strategies

oPartner Retention

oOverseen execution

oAchieved and exceeded all targets

Kingstar Direct Response June/2006 to Jan/2007

oAccount Director (Contract)

oActively led business development on new accounts

oEncouraged organic growth within account base

oDeveloped DM Strategies for Fortune 500 Companies.

oManage production process

oCreate ROI television programming (Infomercials)

oManage client relationships

oAchieved targets and strengthened agency relationships

Torstar Jan/2003 to June/2006

oSenior Account Manager

oGenerated revenue - active prospecting and lead development

oTrust and service excellence with new and existing clients

oDevelopment of creative for Fortune 500 Companies

oProject Manager

oAnalytics/Measureable marketing (Infomercials)

oIntergraded – Direct Mail, Print, TV, Radio

oAchieved and exceeded all targets

oRetained relationships with Media Agencies in US and Canada

The Bristol Group/Advantage Feb/1999 to Aug/2002

oAccount Manger - Advantage Nova Scotia

oClient Relationship Manager

oCreative Development

oROI and Analytics

oMarketing Strategy Development

oProject Manager

oTV Series Development Manager


Sheridan College

Media Arts, Film

Humber College

Civil Engineering

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