Tony Sasso
Lefroy, Ontario adbv4n@r.postjobfree.com
L0L 1W0
Digital Marketing Specialist
As a Digital Marketing Specialist/Manager, my passion is to create memorable and successful campaigns. With over 25 years of experience delivering measurable results, each career milestone has contributed to my growth and knowledge. Recently working with CPG ALLMAX NUTRITION. Also includes stops at Branding and Marketing Agencies like Ferrand Communications and Maritz Canada working with Financial and Regional Government clients. As a Hire Consultant with leading Canadian Brands like San Daniele/Santa Maria Foods, LCBO, Lifford Wine Agency, Dignity Memorial, Canadian Tire, Sorrento Ristorantes and non for profits like ASPCA, NY Food Bank, United Way and Earth Day Canada.
Strength
Digital Marketing/Campaign Execution
Digital Strategy
Communication
General Marketing
Ecommerce Strategy/Manager
Branding
Social Media
Video Marketing
Website Strategy – Content Development
Relationship/Loyalty Marketing
Branding
SEO/SEM
Direct to Consumer Marketing
Banking / Financial Services
Media Planning
Digital Display Advertising
Programatic Display Advertising
Social Media
Campaign Marketing - end-to-end
Media planning
Digital Technology Lead
Strong knowledge demand side platform, display advertising, Email
Experience:
ALLMAX Nutrition Sept/2014 to Current
oDigital Content Marketer
oDigital Marketing
oContent Development
oWebsite Development
oTechnology Consultant
oAnalytics
oSocial, Ambassador and Community Marketing
oProject Manager
oVideo Marketing
oSEO/SEM
oEcommerce Developer/Manager
Content Media Nov/2009 to Current
oDigital Marketing Specialist
oDigital and Video Marketing
oCreative Development
oROI and Analytics
oSEO/SEM
Toronto SEO Group Dec/2013 to May/2014
oDigital Marketing/SEO (Contract)
oSEO Strategy
oDigital Marketing
oSocial Marketing
oAccount Manger
oROI and Analytics
oProject Manager
oVideo Marketing
Owen Media May/2013 to Dec/2013
oDigital Marketing Specialist
oSEO Strategy and Sales
oProgram Development
oPartnership Marketing
oChannel Partner Marketing/Sales
oClient Manager
Santa Maria Foods Jan/2011 to Jan/2013
oDigital Marketing Lead (Contract)
oDigital Marketing Strategy
oCreative Development
oROI and Analytics
oSocial Marketing
oAmbassador/Community Marketing Strategy/Manager
oContest Marketing
oPartnership Marketing
oProject Manager
Ferrand Communications April/2010 to Dec/2010
oAccount Director
oClient Strategy
oBuild and maintain client relationships
oCreative Development Manager
oROI and Analytic Strategies
oWebsite Development Manager
oProject Manager
Egg Films/Hatch Nov/2008 to Aug/2009
oExecutive Producer/Digital Content
oClient Relationship Manager
oProject Manager
oPost Production Manager
oCreative Development
oVideo Strategy
oAgency Contact
Maritz Canada Aug/2007 to Oct/2008
oPartner Relationship Manager
oStrategic Account Manager
oBuild and maintain client relationships
oAccount Retention
oROI and Analytic Strategies
oMarketing Strategies
oPartner Retention
oOverseen execution
oAchieved and exceeded all targets
Kingstar Direct Response June/2006 to Jan/2007
oAccount Director (Contract)
oActively led business development on new accounts
oEncouraged organic growth within account base
oDeveloped DM Strategies for Fortune 500 Companies.
oManage production process
oCreate ROI television programming (Infomercials)
oManage client relationships
oAchieved targets and strengthened agency relationships
Torstar Jan/2003 to June/2006
oSenior Account Manager
oGenerated revenue - active prospecting and lead development
oTrust and service excellence with new and existing clients
oDevelopment of creative for Fortune 500 Companies
oProject Manager
oAnalytics/Measureable marketing (Infomercials)
oIntergraded – Direct Mail, Print, TV, Radio
oAchieved and exceeded all targets
oRetained relationships with Media Agencies in US and Canada
The Bristol Group/Advantage Feb/1999 to Aug/2002
oAccount Manger - Advantage Nova Scotia
oClient Relationship Manager
oCreative Development
oROI and Analytics
oMarketing Strategy Development
oProject Manager
oTV Series Development Manager
Education:
Sheridan College
Media Arts, Film
Humber College
Civil Engineering