Marketing Director

Morgan & Morgan, P.A **/**** - 01/2018, New York

Managed in-house team of 25 including advertising, web development, design, content, SEO, email, PR, social media and events.

Redesigned and relaunched ForThePeople.com, ClassAction.com, and BenCrump.com Event management of the inaugural LitiQuest conference with Google and Litify, Inc

(LitiQuest.com).

Product Manager

Morgan & Morgan, P.A. 11/2015 - 11/2016, New York Managed a team of 10 responsible for web development, marketing, PR and advertising for WhistleblowerAttorneys.com, BusinessTrialGroup.com and ClassAction.com. Achieved 600% increase in web visits on ClassAction.com in its first 6 months. Director, Marketing & E-Commerce

Fête NY 12/2014 - 09/2015, New York

Conceived online content and e-commerce campaigns for luxury homewares store

& wedding registry service at JungLeeNY.com.

Featured on Vogue.com as ‘Event Planners to Follow on Instagram’. Planned and executed in-store events such as press launches. Digital Marketing Strategist

Rationale Skincare 08/2013 - 09/2014, Melbourne, Australia High-end skincare/cosmeceutical company www.rationale.com E-Commerce Manager

Karen Millen Australia 07/2012 - 07/2013, Melbourne, Australia Online Manager, Footwear

Fusion Retail Brands 11/2011 - 07/2012 (contract), Melbourne, Australia Online & PR Coordinator

Rogerseller 01/2008 - 11/2011, Melbourne, Australia Tutor, English as a Second Language

Evolis & The Language Center 10/2006 - 09/2007, Barcelona, Spain Marketing Coordinator

RSH Australia 05/2004 - 06/2006, Melbourne, Australia Production Coordinator & Dresser

Pronto Productions 02/2002 - 04/2004, Melbourne, Australia PROFESSIONAL EXPERIENCE

Almost 20 years’ of brand and marketing experience in fashion, beauty, legal and tech industries. Solid track record of developing and executing creative strategies to deliver business objectives. Detail-oriented, with an eye for design. Strong leadership and decision-making skills. SKILLS

EDUCATION

Production & Project Management

Scheduling, creative direction, budget management

People Management

Managed a team of 25 plus external resources

Content Management Systems

Forestry/GitHub, Drupal, Wordpress

Email Marketing Programs

MailChimp, Campaign Monitor, Experian, Hubspot

E-Commerce Software

Magento, BT Fresca, Pronto, Retek

Adobe Creative Suite

Illustrator, Photoshop, InDesign

Social Media

Facebook, Twitter, Instagram, YouTube, etc

SEO/SEM, Google Analytics, HTML

Bachelor of Arts, Interior Design

RMIT University, Australia (2002)

Diploma, TESL (Teaching English as a

Second Language)

i-to-i Limited (2006)

KARINE LIM

adbuiq@r.postjobfree.com

917-***-****

360 Smith St, Brooklyn NY 11231

linkedin.com/in/karinelim

CONTACT

LANGUAGES

English

Native Speaker

Malay

Native Speaker

Spanish

Intermediate

Cantonese

Basic

Brand Director & Content Producer

Morgan & Morgan, P.A 01/2018 - 02/2019, New York Develop TV, radio and digital social and long form content, and manage firmwide branding projects. Ensure that creative concepts are consistent on all channels. Lead a team of full-time and freelance production staff. Conceived and managed the build of in-house production studio resulting in the team efficiently producing TV, radio and digital spots at a higher volume and quality. Launched annual Verdicts Magazine, coordinated events and town hall meetings. Brand Director & Producer

Litify, LLC 02/2019 - 02/2020, New York

Event production for LitiQuest and LitiQuestX conferences (multi-city), from load in to breakdown, staging, video presentations, animations, branded installations and more. Manage in-house creative team for video shoots (client testimonials, product launch, sizzle reels, etc), content for social media, email, sales and marketing collateral, and production of brand assets for industry events (booth, brochures, video loops, etc). Work samples available upon request

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