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Vikram O. Datta

+971-********* (m) adbugh@r.postjobfree.com

PROFILE

A high potential General Management professional with specialisation in Strategy, Marketing & Business Development currently based in Dubai. Possess over 22 years’ management experience in top multi-national companies across private equity, real estate, and consumer goods sectors, with a demonstrable record of successfully raising capital for regulated PE funds, launching global consumer brands, and marketing and selling high yield realty projects - residential, commercial, hospitality, retail & entertainment, both in domestic & international markets. Qualified with a top B-school MBA from IIM Bangalore and honours B. Tech degree in Civil Engineering. A highly focused, results oriented individual now seeking a C-level appointment with an expanding and internationally-facing corporation. KEY MANAGEMENT SKILLS

a) Strategic Management

• Demonstrable skill at senior management level, delivering strategic leadership with all-round management expertise.

• Have ably led the departments of marketing, sales, business development and customer relationship management.

• First class financial management capabilities and responsible for managing the P&L to deliver strong revenue growth b) Marketing and Sales Management

• Demonstrable ability in all aspects of the marketing and sales mix, through high levels of innovation and creativity.

• High level of commercial acumen analysing markets and growth opportunities, providing a strategic roadmap

• A skilled negotiator in extracting full services from agencies and vendors, maintaining high levels of performance. c) Relationship Management

• First class presentational skills, with active participation as speaker in seminars, conferences, business roundtables

• Extensively managing multiple internal/ external stakeholders and business partners

• Large network of contacts amongst overseas funds, UHNI’s and hi-profile investors. KEY WORK ACHIEVEMENTS

a) 2018- till date: Royal Vision Capital, DIFC Dubai: Senior Partner

• Heading Business Development and Investors Relations for RVG Hedge fund, which is regulated by BVI and DIFC

• Executing strategy to onboard UHNI investors into RVG, as well as having institutional tieups with global PE funds

• Working on setting up a Real Estate Fund under RVG (Alternative Investment Fund), to invest in UAE realty assets b) 2016-18: Al MARJAN ISLAND, Ras Al Khaimah, UAE : Head - International Sales & Marketing

• Al Marjan Island is a master development of 4 man-made islands, with the Govt of RAK (A Rating by Fitch and S&P)

• Marketed Al Marjan as a top investment destination to international investors, and sourced numerous developers and hotel investors, to invest in freehold land parcels upto USD 100mm.

• Hand-held investors on various aspects of project development – planning, design, funding, construction, sales

• Attended various international investor summits, with speaker slots to promote Al Marjan Island to large audiences c) 2015-16: EMAAR Properties PJSC, Dubai : Executive Director, Head International Sales & Marketing

• Worked at GCC’s largest real estate developer EMAAR Properties in Dubai, heading the International Sales and Marketing division, and reporting to Group COO.

• In a short span, had setup new channel networks across GCC, South & East Asia, and Europe.

• Successfully conducted various new launches at international property shows, achieving high incremental revenue d) 2013-15: DLF, Gurgaon : Vice President - Marketing

• Working at India’s largest real estate developer DLF (market cap $5bn), I headed the Marketing, Sales & Customer Relations deptts, for DLF’s luxury residential projects in Gurgaon Devco, reporting to the Group MD.

• Marketed DLF’s luxury projects in New Gurgaon i.e. Ultima, Alameda & Skycourt - overseeing new advertising campaigns, marketing collaterals, media planning, barter deals with TOI and HT media groups

• Developed an overall brand campaign for DLF Gardencity, showcasing the proposition of “Live the DLF Life”

• Executed new online initiatives, relaunched DLF website, launched new DLF Homes App.

• Commissioned market research thru Propequity and Knightfrank, to develop product mix for new project launches

• Led successful rollout of pre-sales Lead Management System on Salesforce.com platform

• Executed various CRM initiatives – DLF Gardencity newsletter, construction updates, call centre helpdesk

• Facilitated habitation at DLF Gardencity thru Rental program, opening nursery schools, supermarket. 2

e) 2006-12: Unitech : Vice President - Marketing

• Recruited in 2006 as General Manager, Marketing by Unitech, one of India’s leading property developers, I was responsible for marketing realty projects, on a pan-India basis across residential, commercial & retail verticals.

• Reporting directly to the owner Managing Director, was promoted to Vice President and Head of Marketing

• Oversaw the Sales of Unitech’s luxury properties portfolio, and was the Head of Unitech’s Punjab projects as well

• Worked closely with CIG Fund, especially relating to the investment in the projects in Punjab and Chennai.

• Extensive marketing legwork for fast launch of new projects (34 projects launched in 9 months), ranging from hi- end Luxury Golf Villas (US$ 2mn+ per villa) to Affordable mass housing projects (US$ 30k+ per apartment).

• Led successful rollout of new Unitech Brand Identity (by Ray-Keshavan), across various marketing collaterals

• Concluded barter media deals with key press publications – TOI and HT, resulting in media savings of over 17%

• Liaison with international architects on concept and product design. Worked with Callison Inc., RMJM (HK), Belt Collins (S'pore), Square Peg Design (S'pore), Forrec, SOM, SWA for finalising masterplan and optimal product mix.

• Senior level liaison with Joint Venture partners of Unitech in Mumbai (Shivalik and Omkar) and launch of new JV projects in Chennai (Arihant) including a 300 acre township in south Chennai.

• Launched 2 hi-end malls in Delhi NCR – Great India Place, Noida (1.5mn sft) and Metrowalk, New Delhi, supported by extensive mall marketing programs & innovative shopper promotions/ festivals to enhance footfalls. f) 2003-06: Reckitt Benckiser : Marketing Manager/ Brand Manager

• Reckitt Benckiser is a global MNC headquartered in UK, with market-cap of GBP 42bn, and revenues GBP 12bn

• Led Dettol to being voted amongst top 3 trusted brands in India 2004 and 2005 in ET Brand Equity.

• Charted a 10-year strategic roadmap for brand Dettol, achieving ‘highest ever’ mkt share on Dettol Soaps in 2004-06.

• Implemented insightful strategies to grow the Dettol Soaps business and brand equity, thru impactful advertising.

• Key strategies included new variants to enhance penetration into new TG, bundled packs to enhance consumption, entry in new categories and line-extensions to expand brand franchise & usage

• Stellar track record of NPD launches & brand relaunches – conception, product development, launch-mix & KPI track: Dettol Skincare Soap (Jan’04), Dettol Handwash (July’04), Dettol Cool Soap (Feb’06), Dettol soap new shape relaunch

(May’06), and Dettol small pack launch (Sep’06)

• Felicitated with “No. 2 Brand Manager” Award, in Reckitt Benckiser South Asia. g) 1998-03: Colgate Palmolive : Product Manager

• Colgate Palmolive is a global MNC headquartered in New York, with market-cap of US$ 60bn, and revenues US$ 17bn

• Appointed District Manager and later Brand Manager, at Colgate-Palmolive Ltd, India in 1998 (5 years in post). Colgate remains India’s No.1 Trusted Consumer Brand for years successively in ET Brand Equity.

• Adeptly handled various brands in the largest Dentifrice category, especially Colgate Toothpowder 2nd largest brand

• Formulated brand architecture & roadmap for sustained category leadership of CTP, resulting in highest ever share.

• Undertook re-launch of Colgate Toothpowder, Colgate Gel & Colgate Total: infusing modernity via product & packaging upgrade, new communication led by consumer insights, strong trade visibility & on-ground activation

• Winner of “You Can make A Difference” award for relaunch of Colgate Total.

• During sales stint as District Manager - Calcutta (Jun’99 to Jun’01), expanded distribution by 50% and sales by 20% h) 1995-96: Feedback Ventures : Sr. Project Associate

• Feedback Ventures is an integrated infrastructure company, and offers a suite of consulting services to large clients

• Executed strong project management at Feedback Ventures, having worked on technical feasibility studies, project costing & tendering, leading a team of functional consultants, and conducting project reviews & site works inspection

• Handled turn-key projects for international clients - Delphi Packard (GM), DHL Express, Alpha Woven Labels EDUCATIONAL QUALIFICATIONS

1996-1998 : Indian Institute of Management, Bangalore PGDM/MBA 2 year fulltime (Marketing & Strategy)

1997 : University of St. Gallen, Switzerland

“Crossing Boundaries”, attended International Management Symposium sponsored by Mckinsey & Co.

1989-1993 : University of Lucknow

B.Tech (Civil Engg) Hons, (Branch Topper & scholarship holder) 1985-1989 : St. Joseph’s Academy, Dehradun

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