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Sales Manager

Nashville, TN
February 19, 2020

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LinkedIn Profile

*** **** ********* ***, *******, AZ 85045 Mobile 602-***-****


A solutions-driven sales and marketing professional with over 15 years of proven excellence in market-based product development, market research, strategic sales, and marketing planning, and sales system development. Excels in managing global sales operations and spearheading complex business solutions. Expert at revitalizing product mixes and driving comprehensive rebranding initiatives.


Business Development Government Compliance Award-Winning Sales Manager Inside and Outside Sales Management Strategic Planning and Analysis Global Sales Initiatives Partner in Consulting Services Business Process Reengineering Salesforce Customer Relationship Management


Achieved 32% annual growth. Developed $10M in incremental sales B2B channel developments across multiple international geographical areas at Driver Industrial.

Realized an average growth rate of 22% by creating a positive, incentive- based performance management culture at Coverttrack.

Recorded 70% growth for Engineered Products – and a 23% increase in net profit by securing 400 new customers through product repositioning and revamping customer satisfaction KPIs.

Generated over $7M in projects and $1.4M+ in recurring revenue through staffing and business model reengineering consultation at Apremise Consulting.


Driver Industrial, Phoenix, AZ

A global mining supplier and a manufacturer of market-leading safety equipment, including heavy equipment, LED Vehicle ID Displays, Whips, Lights, Flags, Mounts, Warning Beacons, and Wheel Chocks.

General Sales Manager February 2018 to December 2019

Built the inbound and outbound sales teams from the ground up by evaluating requirements and setting clear expectations.

Initiated the international distribution and sales efforts by creating distribution channels into Mongolia, Kazakhstan, Russia, and European countries while expanding the North and South American markets.

Developed and systemized the Sales function from the beginning including creating Sales KPIs, creating Sales Training Manuals, recruiting, and training the sales staff.

Implemented Salesforce to support sales activity around the globe while pioneering the e-commerce presence. Training Curriculum Training and Development, Analytical, Sales Enablement

Revamped the entire promotion mix and initiated market-driven product development while establishing a productive service culture across the organization. Sales Organization, Solution Sales, Consistency

The Coverttrack Group Inc., Scottsdale, AZ

A surveillance solutions company specializing in GPS Tracking and Covert Surveillance Technology for law enforcement, government, and commercial applications.

Director of Sales and Marketing February 2014 to December 2017

In charge of the sales and marketing function of the organization, from devising portfolio strategies and developing the marketing and promotion mix to monitoring and managing sales performance KPIs.

Led market research, feasibility studies, and product development efforts to develop a product portfolio customized per each market’s demands.

Recruited, hired, and trained the sales team on the go to market strategy including customer acquisition through a call center, e-commerce, customer visits, and trade shows. ccc

Developed budgets and carried out variance analysis to improve process efficiencies as well as overall productivity.

Engineered Products and Services Inc., Franksville, WI

A company that supplies a vast range of masking products, including masking caps, plugs, stoppers, masking die-cuts, masking tapes, tubing and sheeting, and hooks.

Global Director of Sales and Marketing August 2011 to December 2013

Handled strategic marketing while supervising a team of thirteen direct sales associates, eight channel partners, and thirty additional direct reports on a global basis.

Apremise Consulting, Phoenix, AZ

A consultation and staff augmentation firm serving Fortune 500 companies throughout North America by providing services including executive searches, permanent placement, contract-to-hire, and contract consultants.

Partner June 2006 to July 2011

Engaged as an onsite expert in IT, sales, marketing, and business development, while overseeing critical operational functions such as account development, staffing, and project oversight.

Provided IT systems consultation from the system design to post-implementation stages – relating to system feasibility, hardware and software selection, training, support, and maintenance.

Served as a project leader for development, implementation, and onboarding projects carried out by the company.

Led and guided day-to-day operations of project teams, consisting of project managers, engineers, developers, business analysts, as well as business developers and recruiters.

Systems West Computer Resources, Salt Lake City, UT

A developer of custom-tailored software solutions designed to fit clients’ unique and complex business needs.

Director of Business Development March 2003 to March 2006

Accountable for leading business development operations from customer solicitation to after-sales services while developing cross-functional teams with the ability to efficiently complete IT-based projects.


Bachelor of Science (BS) in Business Administration The Military College of South Carolina Charleston, SC


United States Army Field Artillery Officer

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