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Area operations Manager

Mississauga, ON, Canada
February 19, 2020

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Hamza AlSafadi

**** ********* ****., ***********, ** L5M 0G2



Sales Management Performance Evaluation & Training Merchandizing & Visual Presentation

Cost Control Customer Service

Over 15 years’ experience reflecting great sales results and high quality performance in retail management and customer service, opening 15+ stores within given time frame

Maintained outstanding record in sales & cost control in different aspects within Area of Responsibility

Drove ‘Fashion Weekend Event’ successfully and was recognized as the champion of the event through team work & self-motivation, customer focused selling culture, and critical attention to detail

Reduced store refunds by 50% vs LY by delivering team training regarding best methods of controlling refunds utilizing excellent verbal and written communication skills

Set proper procedure that controlled expiration date of items to avoid penalties and store closure from municipality inspectors

Improved backroom work efficiency which reflected positively on time spent with customers

Supervised team of 250 employees increasing their product knowledge, productivity, and customer service through monthly professional development inclusive of training, coaching, inspiring, engaging communication, and leading by example

Planned and launched several successful campaigns and activities acting as brands ambassador involving various internal and external departments

Demonstrated strong computer literacy inclusive of Excel to analyze sales, schedule logistics, and budget control

Professional Experience

Central Operations, Alshaya Group 2015 - 2019

Ensured brands (MAC, H&M, BATH& BODY WORKS, AMERICAN EAGLE, and STARBUCKS) and company standards were followed and implemented, including operating procedures and guidelines

Developed and maintained relationships with all departments within the group to facilitate the workflow within the required time frame

Generated periodic SWOT analyses on various business functions and products which helped demonstrate opportunities and avoid threats in a challenging environment to ensure all brands were working towards business plan

Achieved 2% shrinkage which was 1% lower than company average target and 0.5% from objective target

Reported competitive activities and followed-up with brands, ensuring stores were aligned with market

Coordinated and organized with logistics department regarding shipments and distribution to reduced errors and time spent on correction

Successfully lunched loyalty program by empowering team to deliver a comfortable customer experience, assuring the ideal implementation of marketing and training strategy

Completed 10-hour Health and Safety and 9-hour Fire Safety & Extinguishers in house training

Attended more than 80 successful store stocktakes within last 4 years ensuring smooth processing and accuracy.

Planned record of workforce floor coverage, covered all days and shifts (morning, night shifts, holidays and weekends) and met payroll deadline

Operations Manager (ESPRIT), AL Futtaim Group 2012 - 2014

Ensured implementation of Esprit brand guidelines and standard operating procedures to help reflect consistency in brand’s image, facilitate staff’s work, and allow more focus on customer service

Increased mystery shopper result from 61% to 82%, ensuring CSR meet company target through staff engagement and professional conversation for a superior customers experience

Demonstrated outstanding store stock levels and merchandise for two consecutive years through maintaining store merchandise management including managing stock levels, managing ageing stock management, and monitoring shrinkage

Generated and effectively communicated weekly feedback allowing team to be ahead of competitors

Achieved high accurate stocktake results by building and training a specialized team

Hired and recruited 30 Sales Associates and a supervisor in less than a month for the new store opening

Sustained best record in store maintenance and cost control by assuring constant problem analyzing, financial analyzing, and decision making

Promoted 3 Assistant Store Managers to Store Manager and a Store Manager to an Area Manager within 2 years through effective training, coaching, delegating responsibilities, and continuous performance appraisals

Retail Networking Department Manager, ALESAYI Group (Tefal & Moulinex) 2011 - 2012

Implemented innovative store promotions to achieve financial objectives

Managed business operations, staff development, marketing, and visual merchandising leading to fast growth in a new retail business sector

Increased sales, ATV, and IPC by professionally setting, implementing, and maintaining planograms

Increased profitability margins by 3% through effective negotiation with professional suppliers during order purchasing

Division Manager, Life Stylez 2010 – 2011

Followed- up and reported on competitive activity, agency, and supplier interface; and developed and implement appropriate promotional activity contributing to an increase in stores’ footfall of up to 20% vs LY LFL

Increased sales by 10% above target in the last quarter of the year by generating periodic SWOT analysis on various business functions, in addition to generating reports, and focusing on key performance indicators

Increased conversion rate by 10%, IPC and ATV vs LY through continuous training, motivating and on going competition

Educational Background

Bachelor of Business Administration, Open University

Bachelor of Business Administration,

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