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Music Booking + Marketing & Brandinh

Panama City Beach, FL
February 19, 2020

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*** ******** ******, ****** **** Beach, FL 32413 *334-***-**** KEY STRENGTHS & AREA EXPERTISE

• Artist Relations/Liaison • Crisis Communications/Reputation Mgmt

• Contract Negotiations • Public Relations

• Branding • Merchandising

• Project Management • Integrated Marketing & Communications Strategy

• Event Planning & Production • Social Media Strategy & Execution

• Strategic Partnerships • Content Creation


Consultant Jan 2019-Present

! Social Media Marketing Mgmt/Brand Development: Joanna Cotten artist/background singer (Eric Church)

! Director of Marketing/PR Coordinator: Macho Taco & Sauce It, trend-setting restaurants on 30A Contract Consultant March 2019-Jan 2020

! Creative Director/Social Media Projects: (an online travel company). Tasks included daily social media stories, postings, organizing video crew & hosts/talent, coordinating with resort personnel with international travel involved. March 2019 – October 2019

! Stage & House Manager: 30A Songwriters Festival. 10th & 11th Annual. Jan 2019 & Jan 2020

! Production Assistant: Neighborhood Watch TV. Production for commercial for VRBO. Jan 2020 Director of Marketing and Events, The Hub 30A Jun 2015-Nov 2018 Watersound Beach, Florida

! Curated and directed all events: sell-out concerts, holiday celebrations, book signings, tv show launches, movie nights, live viewing parties of sporting events and concert streams, charity initiatives

! Booked over 300 musical events, including Grammy winners, Rock & Roll HOF members

! Negotiated and secured multiple national beverage sponsorships totaling over $16,000

! Oversaw marketing and music budgets totaling over $500,000

! Hired and managed all production/sound & lighting professionals

! Purchased sound and lighting equipment

! Creative director for website, social media and Jumbotron intermission content

! Designed all promotional and marketing materials

! Responsible for all PR including: securing local/regional media as well as functioning as spokesperson for local/community events


220 Lakeview Circle, Panama City Beach, FL 32413 *334-***-**** Branding Coordinator/Social Media Manager, Mercantile Apr 2014-May 2015 Seaside, Florida

! Restructured social media marketing strategy, increasing sales and brand awareness

! Created new marketing programs including artist program with 30A Songwriters Fest

! Assisted in merchandising, purchasing selections and customer service

! Represented company in community-related events and town hall meetings

! Creative Director for runway show in South Walton’s Fashion Show, including music selection, styling and coordinating models and performance

Special Events Coordinator, Panama City Beach Convention and Visitors Bureau Sept 2013-Present Panama City Beach, Florida

! Onsite coordination of musical acts, production personnel, catering services

! Responsible for all PR/logistics/hospitality for talent VP Marketing and Business Development, Coastal Angler Magazine Aug 2012-Mar 2013 Destin, Florida

! Directed advertising sales and client development

! Signed new clients including one of the country’s largest bait and tackle distributors

! Executed all sales transactions

! Assisted clients in advertising production; provided creative input to bring together aesthetics

! Worked monthly print layout deadlines

Account Executive, AirPlay Direct Mar 2012-Aug 2012 Nashville, Tennessee

! Assisted artists and record companies in all processes of the company’s system

! Managed account campaigns

! Designed on-line artist’s pages with creative input for ad designs and content to insure client satisfaction

Artist Liaison, Public Relations, Brand Manager, Hanalei Music Group, Inc. Jul 2010-Apr 2012 Nashville, Tennessee

! Executed logistics and set up for artists at music festivals, charity events

! Coordinated press tour on television programs such as Late Night with Jimmy Fallon

! Managed promo campaigns, including conducting strategic marketing and advertising targeting voting members of NARAS

! Achieved increase in merchandise sales through development and management of advertising

! Secured and set-up interviews for artist and accompanied them at appearances

! Represented brand at awards shows and events and managed hospitality and set up for clients EDUCATION

Bachelor of Arts – Communications, Minor in Marketing, Auburn University

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