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Employee Relations Social Media

Rio de Janeiro, Brazil
February 19, 2020

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Paola Maccarielo Russo

E-mail: Cellphone: 990334554 ddd – 21

Academic Background.

PUC-RJ Bachelor Degree: Business Administration, Conclusion - 12/2005.

PUC-RJ Specialization: People Management, Conclusion - 12/2006.

Master in Human Capital Management, Getúlio Vargas Foundation - Conclusion - 12/2016.

Master in Project Management, Ibmec, 2017.

Master Coaching by ICF, 2018.

Master Trainer in NLP, Hypnosis, Emotional Intelligence, 2019.

Master in Behavioral Neuroscience, PUC-RS, 12/2021.

- Languages: English and Italian - fluent.

®Design Thinking ®Lego Leader Games ®Business Games


FIFA GROUP :: TALENT ACQUISITION HEAD LATAM - since Junho/2013 until present date.

Direct all efforts about talent acquisition in South America, complete life cycle, operational, tactical, technical and strategic actions.

Responsible for delivering world-class solutions for all business units, considering global/internal/external recruitment and expatriation.

Implement and oversee the candidate experience, and candidate engagement projects, proving first-class solutions and creative methods to manage the whole process in other to create a memorable journey.

Design strategies for recruiting interns and recent graduates with market partners, managing the entire university program and its related actions, for instance: university-based programs, summer jobs, entry-level positions, recent graduates, intern programs and newly graduated programs, alumni programs, post-graduate and personalized actions and programs to the master students.

Build strong partnerships with hiring managers, the go-to person in South America, coach and mentor in talent acquisition-related actions.

Manage the employer brand, as well as all actions in universities, partners, events, opinions makers, and all plans that propel the external attraction and the employer brand.

Drive the development of recruiting programs in creative and transformative ways, keeping long-term goals and the vision of the company in mind.

Develop a recruitment strategy, includes job posting optimization, recruiting marketing channel development, digital and non-digital employment marketing, comprehensive recruitment campaign planning and others.

Identify future talent needs in the Latam Markets (Panama, Colombia, Chile, Venezuela, Argentina, and Mexico) and proactively develop the talent pool in these regions.

Apply all tests and evaluation needs, to have a complete report to each candidate, monitoring all standars, workflow, procedures, and guidelines assigned.

Lead the efforts in social media, including ambassador program (Linkedin, Glassdoor, Instagram & Facebook), job boards, internet sourcing, and other technical tools to source/grab/conquer candidates for open jobs.

Develop relationships with third party recruitment agencies and staffing firms when needed.

Drive diversity program (inclusion), control rates (KPIs) and talent pipelines, watching and achieving the annual plan to LATAM.

Responsible for total reports (KPIs and ROIs) implementation and management.

Partner with the market place, educational institutions, career centers, charity projects to create a unique and robust employer brand, related to corporate sustainability (social and environmental).

Deploy and steer the referral program jobs, policies, guidelines, handbooks, rewards, communication, and aware-actions.

Operationalize and logistics of events, such as seminars, tech-rounds, tech talks, targeted events, networking events, lectures, discussion groups, spin-offs companies, engagement events, hackathons, panels, information sessions, campus engagement, model-companies, guided visits in our offices, and many others.

BROOKFIELD Inc. & Energy – TALENT AND DEVELOPMENT MANAGER - November/2008 to June/2013

Main responsible for whole business partner service in Brazil, Panama, Ecuador, and Emirates. Proving all sources of solutions to the clients in hr-related subjects.

Carried out of following development projects: performance appraisal, organizational climate, career path/development, succession plan, competency-management and entire actions for C-Levels.

Handled the talent management and organizational development across a broad range action that includes: Cultural Transformation, Leadership Development, Recruitment & Selection, Organizational Design, Employee Engagement, Internal Communication, Branding Activities, Compensation & Benefits, Labour & Employee Relations.

Implemented corporate university and its large options of courses and modalities (technical, tactical, behavioral and managerial training, on-site, e-learning, motivation, inbound, classrooms, blended learning, gamification, hard skills/soft skills, storytelling, leader coach, technical certifications, continuous educations in sales, leadership, finances, health - well being, labor security, etc).

Managed the Business Partners first-class solutions/services and the go-to person to the leaders and their concerns/challenges.

Reported and presented KPIs and ROIs globally.


Provided expert management consulting services, under the PMI methodology, in national and international clients, of different segments and sizes. Met the demands for the construction and implementation of human resources projects, in the

compensation and benefits processes, training, development, selection strategies,

engagement, internal communication, leadership development, internal consulting - BP`s,

HR changes, compensation, KPIs - with the implementation of the most diverse technology tools and systems for management improvement.

Certifications: HAY, Mercer, Towers Watson, ISO, PMI, ITIL, ARIS, Scrum/Agile, SAP, Totvs - Phroteus, Nine a Box, Coaching, Action Learning, IS, 5S, Blended Learning, Flipped Classroom, Gamefication, Storytelling.

My References :

Marcelo Borba


(21) 3725-7800

Juan Pedro Albanez


(21) 3184-7595

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