KATIE HOVLAND 847-***-**** - adbtwa@r.postjobfree.com - Chicago, IL

PROFILE

An organized and creative marketing professional with a desire to expand expertise and experience in her field. Possess 5+ years of experience working in entertainment, events, and retail. Gained expertise in social media management, content creation, and digital marketing. EXPERIENCE

SOCIAL MEDIA MANAGER, HORWEEN LEATHER CO. 2016 – PRESENT

- Develop a social media strategy that effectively grows the brand with both manufacturers and end consumers. Execute that strategy by creating content and copy that speaks to the brand’s unique value.

- Oversee an 8x increase in Instagram followers in just three years.

- Photograph Horween leather samples and products for Adidas, Wolverine, and more. MARKETING MANAGER, RIOT FEST 2017 – 2018

- Developed marketing plans for Riot Fest’s entire Chicago calendar. Created and negotiated a multi-channel advertising strategy including OOH, digital, and print.

- Worked directly with outlets such as the Chicago Tribune, Chicago Reader, 101WKQX and more to coordinate promotion and media coverage of the festival. Worked with local music venues to create grassroots engagement for multiple events.

- Managed the creation and delivery of email campaigns, reaching 300k + subscribers.

- Created targeting and copy for social media campaigns on Facebook, Instagram, and Twitter and tracked their effectiveness.

- Worked closely with media partners, talent agencies, and sponsors to ensure proper representation for all brands.

- Assisted in creation of copy for press releases, social media, and blog posts DIGITAL MARKETING MANAGER, SPECIMEN PRODUCTS 2014 - 2017

- Created marketing materials and community engagement strategies that doubled school enrollment year-over-year.

- Developed and created email marketing, Facebook, and Instagram campaigns.

- Coordinated with instructors to create calendars that promoted classes and special events for Chicago School of Guitar Making.

EDUCATION

Columbia College, Chicago, IL 2009

Bachelor of Arts in Art & Design / Minor in Photography SKILLS

Social Media Marketing, Analytics, Adobe Creative Suite, Email Marketing, Content Creation, Microsoft Office Suite, CMS, Hootsuite, Press Releases, Media Relations, Photography