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I am a content professional with 20 years experience

Location:
Los Angeles, CA
Posted:
February 17, 2020

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Resume:

Rob Simas

310-***-**** adbtpm@r.postjobfree.com www.robsimas.com

Professional Experience

INSOMNIAC EVENTS/LIVE NATION ENTERTAINMENT Los Angeles January 2018 - Present Freelance, Producer

Golf Cart Confessions is Insomniac’s longest-running YouTube series, now in its third season, with over 70 episodes released. Past guests include the most popular DJs in the world: Steve Aoki, The Chainsmokers, Fatboy Slim, and Tiësto.

• I oversee all production aspects: curate, book and schedule talent, compose interview questions, AV setup, supervise crew, manage last-minute scheduling changes, day-of-show logistics, and am the assistant editor in post. ONE X ONE STUDIOS Los Angeles October 2019 - October 2019 Freelance, Production Assistant

Assisted One x One Studios’ production team on a branded content series for McDonald’s titled, Black & Positively Golden.

• Worked with producers, DP, grip, and the set designer to help manage multiple tasks. Assisted production designer Kim A. Tolman with set designs. Worked with grip while on location to build the car camera rig. Managed transportation for crew and talent while filming throughout Los Angeles and helped build the mobile station for the DP in the follow car. COLD BREW & LATTE MEDIA Los Angeles September 2019 - Present Freelance, Producer

Boutique agency focused on content creation and production.

• Co-produce a 2020 Red Comp Team campaign spot for Gracie Barra and Adidas (GB by Adidas); secured location, permits, developed the budget, shooting schedule, handled equipment preparation for lighting, sound, and camera. Responsible for ensuring production ran smoothly and efficiently. FILM2FUTURE Los Angeles July 2019 - Present

Volunteer

Film2Future is a non-profit filmmaking program dedicated to teaching creative and technical filmmaking to low-income, diverse youth. Speakers included: Victoria Alonso, EVP of Production, Marvel; Chris Parnell, Co-President, Sony Pictures Television Studios; Hannah Minghella, President, TriStar Pictures; Sandra Stern, President, Lionsgate TV Group; Jeremy Latchem, Producer, Iron Man.

• Mentored students throughout the program with ideation, team collaboration, creative briefs, set design, auditions, provided guidance with resume writing, LinkedIn profiles, and networking tips & tricks. I supervised the production of five student-made PSAs on behalf of the JED Foundation and Hulu for World Mental Health Week. ULTRA MUSIC FESTIVAL Remote July 2018 - January 2019 Freelance, Content Producer

Winter Music Conference is the premier industry conference for electronic music. Held in Southern Florida since 1985, the event was acquired by UMF in 2018 and rebooted in 2019.

• I oversaw media strategy and content creation for company website and social media channels and worked with the web developer on the launch of the dotcom. I also contributed to marketing initiatives, program design, and panelist curation.

THE MAGNETIC AGENCY GROUP Remote May 2018 - January 2019 Freelance, Content Producer

Boutique agency focused on strategy, biz dev, content creation, social media, digital, and experiential marketing.

• Conceived social media and content strategy + creation for Colorado-based cannabis company, Mezz. Partnered with marketing, sales, and CEO on brand strategy, messaging, and creative assets. Help organize experiential events, conducted interviews, performed industry research, maintain relationships with customers, industry professionals, influencers, journalists, and media outlets; POC for Mezz sponsorship of About That Time with Merry Jane magazine. INSOMNIAC EVENTS/LIVE NATION ENTERTAINMENT Los Angeles June 2013 - January 2018 Director, Content Development

Insomniac produces large-scale music festivals and events worldwide, with approximately 20 festivals and 100 concerts held annually. The company’s flagship event, Electric Daisy Carnival Las Vegas, is the largest multi-day music festival in North America.

• Launched insomniac.com into an online magazine, attracting more than 3 million unique users monthly.

• Responsible for designing and managing the editorial roadmap and creative concepts, ensuring content is authentic, engaging, and in alignment with marketing and sales objectives.

• Manage the annual content budget of $500K, plus supplemental video allotment. Hire and mentor the editorial department of seven full-time employees, including interns and freelance creatives. Page 2

• Oversaw the creation of 150+ pieces of content per month, distributed across nine online properties, 30+ social media channels reaching 8 million fans. Manage Insomniac.com social media calendar.

• Played a creative role for sponsorship-driven, co-branded content with festival/event partners; worked with 7UP on the

#7x7UP activation and Secret Deodorant on their #EPIC48 initiative at EDC Las Vegas.

• Collaborate with the analytics team, evaluate content performance (Google Analytics) to help inform strategic decisions. Increased brand awareness, fan engagement, retention, and ticket sales via engaging content plan.

• Work with third-party vendors and across departments, including IT, marketing, production, art, and with project managers on the design and redesign of insomniac.com, and other festival brand websites.

• Special projects include Wide Awake Stories (podcast); The Insomniac (print, magazine); EDC Unseen (print, photo book); Golf Cart Confessions (video), Thank You, Headliners (video); A Headliner’s Perspective (video); EDM Parking Lot (video); Insomniac Illustrated (digital, comic); Under the Electric Sky Cast Reunion (video). MAGNETIC MAGAZINE Los Angeles June 2011 - June 2013 Cofounder, Editor-in-Chief

Music and art-focused digital magazine highlighting the current landscape of electronic, hip-hop, and indie music.

• Sourced, hired, and managed all aspects of website development, including layout and design.

• Oversaw editorial strategy and content creation while managing a team of freelance creators.

• Contract work: hired to create artist-specific content focused on musicians, artists, photographers, and creatives for Sol Republic’s “Saviors of Sound” marketing program (2011–2012). LOST IN A SUPERMARKET Los Angeles April 2008 - September 2010 Cofounder, Editor-in-Chief

An online journal for creatives and the modern man interested in design, automotive, fashion, music, and film.

• Increase awareness, traffic, and social engagement. Website traffic rose 875% in nine months.

• Managed and curated company experiential-based events, including sponsorship/sales.

• Directed all aspects of web development, including producing exclusive, original front-end content. BPM MAGAZINE/OVERAMERICA MEDIA GROUP Los Angeles March 1996 - January 2009 Associate Publisher, Editor-in-Chief

Launching as a free quarterly, BPM garnered worldwide recognition and credibility within the electronic music community, developing into a nationally distributed magazine with a circulation of 150,000.

• Orchestrated the relaunch of BPM, resulting in increased sales, industry recognition, and market share; expanded overall readership from 200,000 to 500,000+ within four years.

• Served as production director for multiple print titles and online properties (BPM, Vapors, C16 magazines); managed daily schedules for advertising, art, design, and editorial departments.

• Played a central role in client projects and advertorial initiatives, ranging in budget from $2,000–$75,000; provided direct management to Overamerica Media Group’s sales department, resulting in consecutive annual gains (year-over-year) in revenue/positive growth; maintained strategic alliances in the music, art, fashion, and technology communities. Skills

Content strategy + production (online & print) Video production Social media Photoshop & Premiere Pro CMS (WordPress

& Drupal) Project management JIRA G Suite Brand marketing Teamwork Leadership Mentoring Creativity Military

UNITED STATES NAVY January 1990 - January 1996

Hospital Corpsman, HM3

• Awarded the Navy Achievement Medal; completed Field Medical Training Battalion; completed advanced EMT course; certified emergency vehicle driver qualified.

• Assisted MDs, PAs, and nurses with clinical assessments and procedures. Provided health care and medical support for 1000s of marines during Operation Restore Hope in Somalia. References

Rich Thomas Josh Mintz Rachel Miller

VP of Culture & Content, Insomniac Events Director/Partner, Switch Creative Partner, Haven Entertainment

213-***-****, adbtpm@r.postjobfree.com 213-***-****, adbtpm@r.postjobfree.com 323-***-****, adbtpm@r.postjobfree.com



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