ROBYN BOFSHEVER

adbtlt@r.postjobfree.com 954-***-**** *109 Madison Lakes Circle South, Davie, FL 33328

Experience

Marketing and Operations Manager

Current

Confidential Fort Lauderdale, FL

Increased company distribution network and retail presence over 35%

Negotiate new business and cultivate existing relationships

Organize trade show logistics, events and conferences

Execute social media and strategic marketing campaigns

Design, create and manage company website and social media

Research industry trends to increase sales and build brand awareness

Work with local communities and charities to support fundraising initiatives

Brand Manager

2010 - 2018

Pravana International Fort Lauderdale, FL

Execute marketing programs, build brand awareness, and facilitate product education within the professional beauty industry

Project Manager

2000 - 2006

The Recording Academy® / NARAS Miami, FL

Responsible for planning and organizing all The Recording Academy events in Florida and Puerto Rico Including, but not limited to: The GRAMMY® Awards, The Latin GRAMMY® Awards, GRAMMY® in the Schools, MusiCares®, Recording Academy Honors Black-tie Gala with Silent Auction & Live Performances, Songwriter Forums and Producer/Engineer In-Studio Sessions

Responsible for music community outreach and recruitment to increase membership

Liaison to The Recording Academy Board of Governors and Trustees

Supervised confidential Annual GRAMMY Awards Voting Committees

Managed, created and executed advertising, marketing and publicity campaigns

Negotiated vendor and sponsorship proposals, budgets and deal terms

Marketing Coordinator

1999 – 2000

SMG Management / Miami Arena Miami, FL

Coordinated all publicity and artist/event relations

Created, executed, and secured promotional materials for each event

Managed details of event promotions regarding media partners, facility sponsor programs, and national tour sponsors

Coordinated and directed the operation of special interest groups and private sponsors in the accommodation of event conferences, conventions or other industry-related programs

Generated formal sponsor and media proposals through deal points

Responsible for internal creative services and worked directly with external agency partners

Created print ads, press releases, brochures and various promotional materials

Managed company website and created special on-line promotions

Created marketing partnerships with local and national Websites including ticketmaster.com

Publicity Coordinator

1996 - 1999

Sony Music/Columbia Records New York, NY

Responsible for all national media relations for Columbia recording artists including: Aerosmith, Jeff Buckley, Mariah Carey, Shawn Colvin, Cypress Hill, Destiny's Child, Bob Dylan, The Fugees, Billy Joel, John Mellencamp, The Offspring, Bruce Springsteen, and more

Coordinated press events, artist showcases, in-store appearances, album releases, concerts, Columbia/Sony Music Artist/VIP after parties for MTV Awards, GRAMMY Awards and more

Organized and executed press days with artists to support new releases and tours including radio and television appearances and interviews

Organized nationwide press ticket buys and worked with various media outlets in support of touring artists

Sales Coordinator

1995 – 1996

Florida Marlins Baseball Club Miami, FL

Responsible for sales and service of group and season ticket accounts

Arrange scheduling and logistics with stadium operations for games and events

Coordinate special events, fundraisers and on-field presentations

Education and Training

Bachelor of Science: Public Relations and Communications

Florida International University Miami, FL

Activities and Honors

Team Member of the Year, Store Support Excellence and Market Leadership - 2012

GRAMMY Service and Dedication pin recipient - 2003

USTA Florida Tennis League Sectional Champion – 2016

Skills

Marketing campaign management

Event planning and execution

Vendor relations and management

Partnership marketing

Knowledge of market trends

Cross-functional team leadership

Maximize organizational productivity

Live music and touring specialist

Multi-media marketing

Business development/Project management

Excellent written and verbal communicator

Windows and MacOS proficient

Social media and web design

Office suites and presentation software expert

References Available Upon Request

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