Sales Executive Manager

Name: SANDIPAN BANERJEE

Date of Birth: **TH JUNE 1984

E-Mail : ********.****************@******.***

PH : +91-987*******

Father’s Name: Dipankar Banerjee

ADDRESS: */*/*, ***** **** Road, Flat -2/A, 2nd Floor, Baranagar,

Kolkata - 700036

Objective

To utilize my skills in a real business scenario. To recognize the Organizational goals and achieve them through hard work and dedication. To have a challenging and satisfying career and work as a team to meet the standards of the organization.

Education (beginning with the most recent degree)

Year

Institute

Degree

Specialization

Marks/Grade

2007-2009

GLOBSYN BUSINESS SCHOOL

PGDM

MARKETING

5.54 out of 9

2003 -2006

VIDYASAGAR COLLEGE

BSC.

ZOOLOGY (Hons.)

61.1%

2003

B.T ROAD GOVT. SPONSORED HIGHER SECONDARY SCHOOL

H.S

SCIENCE

72.5%

2001

B.T ROAD GOVT. SPONSORED HIGHER SECONDARY SCHOOL

SECONDARY

GENERAL

83.6%

Computer Proficiency:

Operating System

All Windows Platforms

Software/Applications

MS Office, MS DOS, Internet and other basic applications, SPSS 14.O, ERP Basic from ORACLE .(11i e business Suite Essentials for implementers Ed 4 PRV ) .

SUMMER INTERNSHIP

Duration: 2 MONTHS

Name of Organization: PEPSICO INDIA HOLDINGS LTD.

Project Brief

A Report on Market Mapping and Growth mapping of PEPSI in Central Bengal

Findings

My Project at PEPSI was divided into 2 parts:

Phase 1: In the 1st phase of the project I had to conduct an EDS (every dealer survey) where I was allotted specific areas of distribution under a distributor and I had to visit all retail outlets and gather data about each outlet.

Phase 2: In the 2nd phase of the project I had to calculate the chilling index of the area and also calculate the ROI (Return on Investment) of distributors.

Total Retail outlets surveyed: 800

Pepsi exclusive outlets: 115

Coke exclusive outlets: 75

Outlets with both Pepsi and Coke: 610

ROI of distributor of Pepsi : 14%

Key Learning

I developed a comprehensive view of the marketing strategies employed by Pepsi. I inculcated the qualities of a good marketing professional, i.e., communication skills, presentation skills, decision making skills, observation power and customer handling skills. I could evaluate my potential in a real business scenario

Projects done during PGDM:

Project on the Marketing Strategies used by Amul.

Project on NPD of a new chocolate.

Project on Demographic & Psychographic Image of the consumers at Spencer’s.

Project on NPD for people in kitchen.

Project on financial analysis of RELIANCE industries.

Prior Work Experience

Name of Organization Duration Role and Responsibility

SANOFI

NOVARTIS VACCINES

SANOFI

47 MONTHS a)Work as scientific sales executive.

Promote Insulin products

in Bihar ( Patna ), Kolkata city.

b) Executing the marketing

Strategies to key customers.

c) Achieve monthly, quarterly and annual

sales target as assigned by AM/RBM

d) Inventory Management.

Work as Territory Business Manager

3 MONTHS ( TBM ), Promote Rabipur.

.

62 MONTHS a) Work as Scientific Sales executive

Promote Insulin products

in Kolkata city and Hooghly .

b) Executing the marketing

Strategies to key customers.

c) Achieve monthly, quarterly and annual

sales target as assigned by AM/RBM

d) Inventory Management.

15 Months a) Work as AREA MANAGER at

Hyderabad area in CHC Nutrition team.

b) Handling a team of 7 people.

c) Covering area AP and Telengana.

3 Months a) Work as AREA MANAGER at

Guwahati area in Diabeto Insulin ( Lantus

) team.

b) ) Handling a team of 7 people

c) Covering area Upper Assam,Shillong

Imphal and Guwahati,

Special Achievements

Becoming SUPER ACHIEVER in the first year of service in Sanofi ( 2009 )

Consistently achieving monthly objective for 36 months in Kolkata city.

Attending KOL management workshop on April, 2017 in Chennai .

Appeared in APEX panel in last Interact process on September 2017.

Annexure

SELECT PROJECTS

Marketing Strategies of Amul: I visited several retail outlets to find out their marketing strategies. We also visited several distributors to find out the edge of the marketing strategies of Amul over its competitors.

Project on Leadership: I analyzed the leadership qualities of a project leader of Skytech Solutions Pvt. Ltd. We interviewed him and found out his leadership qualities. We defined his leadership traits and identified to what category of leader he belonged.

Project on NPD: I developed a new product in the category of chocolates. We decided on the product features and developed the marketing strategies for launching the chocolate in the market.

Project on image of consumers of RPG’s Spencers: I visited Spencer’s retail outlets, talked with different people to know their views on Spenser’s. This project involved studying the different types of people visiting Spencer’s.

Poject on financial analysis of reliance industries: I had evaluated the financial performance and financial positions of Reliance Industries. We did the peer group comparison of the five industries under RIL. Moreover we did the SWOT analysis of the company in the present market scenario.

Project on Insuman Wednesday Campaign : Right now I am conducting Insuman Wednesday Campaign; with entire Kolkata city Insulin team; where every Wednesday we visit 5 core insuman Rxbers and promote insuman in P1 position, and visit 10 retailers and book POB. At the end of day I prepare report card for entire team and send to RBM…

NAME : SANDIPAN BANERJEE

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