Sanjeev Kumar – Digital Marketing Expert

+919********* – adbrhy@r.postjobfree.com

Abohar(Punjab)

Summary

Having more than 7 years of strong experience in Digital Marketing activities like Search Engine Optimization, Social Media Optimization, Search Engine Marketing, Social Media Marketing (Facebook Ads & Instagram Ads, TikTok Ads), Google AdWords, PPC, Bing PPC, Affiliate Marketing, Content Management, Reputation Management, Web Analytics and Much More. I managed 300+ assignments with a variety of niches in my career.

I am highly experienced in the following niches:

1) Ecommerce

2) Dentists

3) Lawyers

4) Moving Companies

5) Real Estate

6) Carpet Cleaning

7) Plumbers/ Electricians/ Painters

8) Pest Inspection

CAREER HIGHLIGHTS

Working as Senior SEO Executive in Y-Dreamz Software Solutions in Abohar – Punjab - India (January 2012 – September 2019)

EDUCATION

Master of Science in Information Technology (M.sc IT) from Lovely Professional University.

PDGCA (Post Gradation Diploma In Computer Application from Lovely Professional University.

TECHNICAL SPECIALIZATION

• Search Engine Optimization (SEO)

• Search Engine Marketing (SEM)

• Social Media Marketing (SMM)

• Social Media Optimization (SMO)

• Generating Leads, Sales and Relative Traffic through Online

• Conversion Optimization

• Google Adsense and Google Ad Words Tool

• Google Analytics and Webmaster tool

• Online Marketing and Branding

• Affiliate Marketing

Keyword Research:

Researching the best keywords using tool as Google Ad words, with less competition and high search volume for high Ranking of website. On-Page Optimization:

Broken link check, Website Analysis, Competitor Analysis, Keywords Selection, Meta Tagging, Content optimization, alt tag on images, Google Webmaster Tool and Google Analytical Tool Code Installation.

Off Page Optimization:

Search Engines Submission (Google, Yahoo, Bing, MSN etc.) Local Search Engines Submission (Google Local, Yahoo Local, Msn Local Etc.) Directory Submission (One Way Links)

Article submission

Press Releases

Blog Submission (blogger.com, wordpress.com, Tumblar.com, livejournal.com, xanga.com, bloglines.com, myspace.com, blog.com)

Forum Submission

Link Exchange (With Website Related Sites)

Social Media Optimization

Google Webmaster Tool

Google Analytical Tool

Competitor Watch

Google Ad words: - PPC (Google & Bing), Ad Creation, Bid Management etc. SKILLS

Provide strategic planning for all SEM and SEO initiatives and lead the execution process.

Develop monthly plans to promote existing sites and offerings, new product launches and key initiatives.

Develop strategy and execute plan for growth of organic traffic following industry best practices and usability guidelines.

Partner cross-functional groups and teams, such as Classifieds, News, Creative and Web Development, and provide support for proper implementation of SEO recommendations for business related sites. Keep up to date with latest search engine trends and technologies to ensure peak performance on all search initiatives.

Define and provide SEO/SEM requirements and guidelines for bloggers, mobile sites and new applications for top rank and traffic acquisition. Performed analysis of online metrics and developed online marketing strategies to promote companies websites.

SEO & Paid Marketing Tools

• Google Analytics

• Google Search Console

• Google Keyword Planner

• Google Trends

• Google Adwords

• Bing Webmaster Tool

• Ahrefs

• SEMrush

• Ubersuggest

• Copyscape

• Basecamp

• Woorank

PERSONAL PROFILE

Name : Sanjeev Kumar

Date of Birth : 1st March, 1988

Father’s name : Rajinder Kumar

Sex : Male

Marital Status : Single

Languages Known: Hindi English & Punjabi

Nationality : Indian

DECLARATION

I consider myself familiar with above mentioned skills. I am also Confident of my ability to work in a Team.

I hereby declare that the Information Furnished above is true to the best of my knowledge.

(Sanjeev Kumar)

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