Social Media Sales

LEE RETTIG *** S. Hakl St. Tabor, SD *****

Phone: 605-***-****

Email: ***.*.******@*****.***

COMMUNICATIONS/PUBLIC RELATIONS

A communication professional with 27 years of experience in media and public relations, crisis communications, marketing and sales, broadcast and print journalism, and social media. I have managed high energy traditional media, social media and promotional and outreach campaigns in both the public and private sectors, including developing and executing communication plans, press conferences and special events. I have consistently created earned media for my agencies and organizations in television, radio and print formats. A trusted, articulate, multi-tasking professional with strengths in written communications, government and legislative relations and team leadership. Skills and Aptitudes

Media Relations Social Media Marketing and Sales

Public Relations Strategic Messaging Event Planning

Public Engagement Crisis Communications Spokesperson PROFESSIONAL TIMELINE

Nebraska Department of Health and Human Services, Lincoln, NE 2018 – 2020 Public Information Officer III

The Blue Cell, LLC, Aurora, CO 2016 – 2018

Contract ICS instructor and presenter

South Dakota Office of Emergency Management, Pierre, SD 2015 – 2018 IMAT, Public Information Officer

Yankton County Office of Emergency Management, Yankton, SD 2008 – 2018 Public Information Officer/Deputy Director

Yankton Storm Restoration/4 Life Homes, LLC, Yankton, SD 2006 – 2017 Construction Company -- Owner

Yankton County Observer Newspaper, Yankton, SD 2004 – 2012 Columnist

Culhane Communications, Yankton, SD 2001 – 2008

News Director

Sorenson Broadcasting/Waitt Media, Yankton, SD 1997 – 2001 News Director

Seehafer Communications/Linder Radio Group, Waseca, MN 1993 – 1997 News Director

Lakes Radio, Forest Lake, MN 1992, 1995 – 1996

News Director, Sports Director, Sales, Promotion

EDUCATION

UNIVERSITY OF SOUTH DAKOTA — Vermillion, South Dakota Bachelor of Science (2003)

BROWN INSTITUTE — Minneapolis, Minnesota

Broadcasting Certificate (1993)

RECENT PROFESSIONAL HIGHLIGHTS

Public Information Officer, media relations, multi-media promotions and project management. Served as lead PIO for Division of Children and Family Services and Division of Developmental Disabilities within the largest agency in Nebraska state government. Served as Emergency Management Deputy Director and PIO for Yankton County, South Dakota. Served as PIO on the South Dakota Office of Emergency Management statewide Incident Management Assistance Team. Trained PIOs as a contract FEMA instructor. Owned and operated a construction company in Yankton, SD. Selected Achievements:

Led communication team as part of a multi-faceted effort to transition child welfare contractor under a $196 million contract, including developing an initial communication plan and creating strategic messaging for media, stakeholder and public relations.

Collaborated with agency executive leadership to develop strategic messaging for highly confidential RFP result announcement, including planning for risk messaging in contingency scenarios and developing and executing a press conference event.

Developed and executed communication plan to support early SNAP issuance to 11,000 clients, including developing products for client outreach and internal and external communications. Worked with governor’s office providing updates on a rapidly changing landscape and managed extensive media interest in the story. Developed media releases, talking points, data sheets and social media products, including graphics and videos.

Contribute daily and weekly content, including stories, photos and videos, to DHHS social media platforms and to the intra-agency website and newsletter. Created information and graphics for monthly awareness campaigns, ongoing promotional efforts and special events.

Served as PIO supporting Nebraska State EOC for blizzard and flooding event (2019). Contributed to establishment of JIC operating protocol. Worked with Air and Army National Guard Public Affairs personnel. Assisted with media inquiries. Penned media release.

Led Yankton, South Dakota PIO staff during Missouri River flood response (2011), including managing all media contacts regarding flood response operations, providing and leading regular media brief events and scheduled interviews and developed and executed media tours of affected areas.

Represented law enforcement, fire and emergency management in national news media interviews regarding BNSF train derailment. Managed media pool during incident site visit. Provided updated media information on developing story, including media releases and briefs.

Developed and executed H1N1 immunization communication plan as part of the South Dakota Department of Health Point of Distribution (POD) regional command staff. Provided H1N1 information to the public and controlled print, radio and television media in secured areas. Arranged interviews with participants and recipients. Developed media products including PSAs, advertisements and media releases.

Served as PIO for Yankton Police Department in development and execution of ready response plan for international archery tournament. Supported multiagency plan for emergency response during week-long event.

Lobbied state legislators as member of the South Dakota Home Builders Association’s Board of Directors and as an active member of the board’s legislative and work force committees.

Promoted organization and individual businesses, for several years, as chairman of the Lewis and Clark Home Builders Association Home show, including securing all advertising and doing print and broadcast media interviews prior to and during the event.

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