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Digital Marketing Sales

Location:
Sacramento, CA
Posted:
February 11, 2020

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Resume:

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BENJAMIN R. COMROE

**** ******* ***, **********, ********** 95827

(916) 768 - 0563 adbqfs@r.postjobfree.com

Accomplished in digital marketing, web development, UX design, project management, strategy, and consulting. Demonstrated ability as an effective manager and client liaison. Multiple years experience of directing content strategy and user experience. Experienced managing ad campaigns and using analytics to assess and improve conversion funnels and advertising strategy. Excellent leadership and presentation skills. Over fifteen years of experience in the web development industry. Technical skills: HTML5/CSS3/SASS/LESS, JavaScript, jQuery, PHP, VisualBasic, UX, QA, Google Analytics/Ads, WordPress, Drupal, SharePoint, and CMS platforms, SEO, ADA Compliance, Adobe Suite, Visual Studio, Microsoft Office, and WinAutomation. Logical Inc. 10/13 – Current

Development, Marketing and Consulting

Director

● Consulted with clients to develop marketing plans that identified goals, opportunities, and resources to accomplish ROI-efficient results.

● Performed development and design services: designing/developing/maintaining logos, websites, landing pages, ecommerce platforms, and email campaigns.

● Strategy and execution of marketing functions, including ad campaigns, SEO, analytics, conversion funnel improvement, and social media.

● Managed all aspects of internal operations, including client management, project management, marketing, sales, and accounting.

eHealth 7/19 – 10/19

SEO for Health Insurance Services

Contracted Developer

● Improved page load speeds for WordPress websites using HTML5, SASS, JavaScript, and PHP.

● Designed new user interactions and experiences for the SEO team, improving conversion rates for high-traffic landing pages.

● Setup SpeedCurve analytics and presented useful metrics and insights to the SEO team. Key Results and Achievements:

● Improved page load times by over two seconds.

Steps Marketing 8/17 – 4/19

Digital Marketing and Web Development

Front-End Developer

● Developed websites using HTML5, SASS/LESS, and JavaScript in a predominantly .Net MVC environment. Collaborated with design team to implement UX improvements as needed.

● Consulted with clients and internal teams on digital marketing strategies, conversion funnel improvement, and general user experience, ensuring the success of client projects.

● Improved production speed and quality of product by implementing new frameworks and methodologies, including Bootstrap 4 and naming conventions/classes.

● Managed projects and client consultation, ensuring project requirements, expectations, and due dates were met. Communicated design and development challenges in a manner that mitigated most outside interference and allowed Steps to better meet client expectations while providing a better product.

● Acted as client advocate; implemented new quality assurance procedures. Key Results and Achievements:

● Improved quality of product, client experience, and internal organization to the effect that Steps Benjamin Comroe (916) 768 - 0563

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Marketing was able to engage with larger clients, implement monthly service contracts, and provide white-labeled services for other media/marketing companies.

● Implemented company-wide use of new project management software suites, including Basecamp and Tick, improving cross department communication and time tracking. Breyta 9/14 – 8/17

Technology Consulting and Web Development

Developer/Project Coordinator

● Collaborated with internal teams to develop Fortune 500 websites and intranet portals on SharePoint and WordPress content management systems, with emphasis on knowledge bases, search functions, and data accessibility.

● Provided content strategy consulting and managed client content during site development and migrations.

● Conducted client training sessions with up to 8 audience members, including executive staff.

● Developed clients relationships, managed projects and client support requests, performed QA. Key Results and Achievements:

● Identified and implemented software solutions that improved the efficiency of Breyta’s SharePoint site audit process by 99% and SharePoint news migration process by 50%, enabling Breyta to meet critical deadlines and complete high value projects. SearcherMagnet 2/13 – 10/13

Digital Marketing and Web Development

Director of Client Services

● Reorganized company sales process, increasing both sales capacity and the rate of acceptance for proposals.

● Directed development of new internal marketing materials, including new logo, cosmetic website updates, and new landing pages.

● Project manager for all development and consulting projects; managing contractors, client communication, project schedule, and development resources.

● Developed WordPress and Drupal websites, landing pages, ecommerce sites, and integrated cloud service suites.

Key Results and Achievements:

● Developed cloud-based solutions for client projects, allowing SearcherMagnet to significantly improve profit margins and underbid competition.

● Performed on-site consulting for start-up social network, providing marketing strategy, project management, ad and content development, web development (landing pages), and traffic analysis while directing a user-growth campaign during platform launch. Reduced client’s CPC by 70%. American Web 8/11 – 2/13

Web Development

General Manager

● Managed accounts and projects with corporations and state agencies, including ADA compliant environments.

● Consulted for clients, wrote proposals, and coordinated the conversion of successful sales into projects.

● Led internal meetings and revised company policies and processes as warranted.

● Initiated executive review of product offerings, strategy, and company direction.

● Wrote creative content for clients, company website, and marketing materials. Key Results and Achievements:

● Initiated and directed redesign of company website and branding materials.

● Introduced new products, including WordPress, Magento, and cloud integration services. Benjamin Comroe (916) 768 - 0563

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Information Tracking Solutions 8/10 – 6/11

Digital Marketing

Web Developer

● Designed and developed websites for clients and company projects.

● Performed SEO and reputation management for clients resulting in first page listings in search engine results.

● Gained substantial experience with pay-per-click (PPC) advertising while acting as client liaison between PPC manager and clients.

● Developed landing pages for customers which resulted in increased sales and ROI.

● Performed account management for clients, providing consultations, pricing, sales, technical support, billing, and relationship management.

● Wrote creative content for client websites and articles.

● Consulted clients on internet marketing strategies. Key Results and Achievements:

● Optimized client search results to top ranking positions.

● Made visual design improvements to company products that resulted in increased sales. Healthcare Inspirations, Inc. 6/08 – 8/10

Healthcare Supply specializing in Staff Educational Products Production Manager

● Analyzed sales data to evaluate profitability of products.

● Prioritized, processed and shipped outgoing orders.

● Wrote, proofread and edited copy for products, marketing materials and catalog.

● Provided critical thinking for marketing opportunities and product development, resulting in the creation of a complimentary product line that accounted for 5% of revenue.

● Trained new employees.

● Operated and maintained production equipment, developing relationships with vendors to ensure proper service of machinery.

● Observed organic SEO best practices that resulted in first place search rankings for flagship products.

● Created and managed secondary online store at Amazon.com. Key Results and Achievements:

● Improved efficiency of operations through implementation of new production processes, reducing variation and production time for products by up to 50%.

● Created a direct-mail marketing campaign that resulted in a 12% response rate.

● Designed the layout of the production center to create an efficient order fulfillment process. Comroe Communications 4/06 – 6/08

Independent Contractor

● Performed start-to-finish contract web design, including sales, contract negotiation, design, coding, marketing, product support, and client management. Ixystems, Inc. 4/04 – 4/06

Web Design and Development

Web Designer

● Developed websites using HTML, CSS, Dreamweaver and Photoshop.

● Established credit card billing for clients.

● Collaborated in sales and closing contracts up to $6000.

● Provided client consultations, technical support, and customer service. California State University, Sacramento, Bachelors of Science in Business Administration 2009 Benjamin Comroe (916) 768 - 0563



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