MARIA ELISA FERREIRA

Los Angeles, CA ***** 323-***-**** adbq3z@r.postjobfree.com

EDUCATION

University of Southern California, Marshall School of Business – Los Angeles, CA

2019

Master of Business Administration

Pontificia Universidade Catolica de Minas Gerais (PUC) – Belo Horizonte, Brazil Post Grad in Management & Communications

2006

Universidade Federal de Minas Gerais (UFMG) – Belo Horizonte, Brazil Bachelor in Business Management

2004

Pontificia Universidade Catolica de Minas Gerais (PUC) – Belo Horizonte, Brazil

2001

Bachelor in Advertising

EXPERIENCE

Rio De Janeiro International Airport (RIOgaleão) – Rio de Janeiro, RJ 2014 – 2018

Brand Manager / Marketing Manager

•Managed creation and launch of RIOgaleão’s new brand platform; oversaw implementation of new visual identity and execution of brand strategy over 4 years, with annual budged of U$ 500,000.

•Planned, created and implemented all of RIOgaleão s advertising and marketing campaigns aimed to improve the experience of its 17 million passengers per year and enhancing its business by attracting more guests to the airport and increasing yield per passenger.

•Planned, managed and implement all corporate and activation events, being responsible for logistics, space selections, experience, contract negotiation, team management, co-creation and production of all communication materials.

•Created, maintained and curated the RIOgaleão Radio Station, with the aims to improve clients’ experience through a 24 hour program with the best of Brazilian Popular Music.

•Created, maintained and curated the RIOgaleão Music Concerts, a monthly festival which welcomed passengers to Brazil with new local artists’ live concerts.

•Collaborated with departments including Operations, Business Development and Commercial teams to create and implement go-to-market strategies to promote new stores, services and additional flights.

•Planned, created and implemented RIO 2016 Olympic Campaign celebrating the hosting of the airport as one of the main Olympic Venues.

•Created and managed marketing plan and U$ 200,000 budget to enhance the experience of the 100,000+ extra passengers visiting Rio during the Olympic Games; supported Operations and Commercial teams to better serve passenger demand for F&B options and cultural attractions to manage flow in peak areas.

•Managed the relationship with cross-functional teams (Engineering, Sales, Cargo, HR, etc.), serving all areas of the airport with marketing solutions that would address their needs.

Instituto BioAtlantica (IBIO) – Rio de Janeiro, RJ 2011 – 2013

(Non-profit organization focused on water management on vulnerable communities in Brazil).

Communications Manager

•Managed redesign and relaunch of IBIO’s corporate identity, and planning and execution of its brand strategy; responsible for annual budget of U$ 400,000 for renewal of all institutional materials, website refurbishment, social media channels, sustainability report, events, seminars etc.

•Coordinated all printed publications and online content for Institute including launch of 2 books during RIO + 20 International Conference and IBIO 1st Sustainability Report designed to GRI Standards.

•Created and implemented communication plans for all of IBIO’s community development projects; cocreated visual identity, managed budget and evaluated results based on social development key indicators.

•Oversaw strategy and execution for all corporate events including logistics, space selections, experience, contract negotiation, co-creation and production of all communication materials.

Lapis Raro Advertising Agency – Belo Horizonte, MG 2009 – 2011

(Top 5 Biggest Full Service Communication Agency in Minas Gerais State, with focus on strategic planning.)

Strategy Planning / Communication Planning Manager

•Served as lead planner for one of the largest and the most awarded agencies in the state; developed creative briefs, facilitated brainstorming sessions and led workshops to develop projects and creative concepts for clients across industries including pharmacy, retail, education, and infrastructure.

•Coordinated implementation of advertising campaigns for key agency clients including a leading drugstore chain, the largest iron ore pellet producer, and one of the largest furniture retailers in Brazil.

•Managed budgets of up to U$ 650,000 and monitored campaign performance / KPIs in collaboration with key clients to refine and readapt in-progress communication and marketing projects.

•Monitored market trends and their impact on consumer behavior and perception through data analysis.

Mapa Digital – Belo Horizonte, MG 2008 – 2009

(Digital Strategy Start Up Agency, with focus on design thinking and user centered design)

Digital Strategies Coordinator

•Managed UX team through the development of Digital Marketing Plans for agency s most important clients, including one of the largest Internet Portals in Brazil (UOL).

•Applied Design Thinking Techniques to understand online usage and navigation behavior navigation of consumers; suggested improvements to new UOL digital products including music / video streaming platforms and online payment systems.

•Conducted usability research and analysis focused on user-centered design; created benchmarks, prototypes, wireframes, interaction diagrams and planning strategies for projects including web sites and interactive products / systems.

Guia Planejamento de Comunicacao – Belo Horizonte, MG 2004 – 2008

(Full service Start Up Agency)

Co-founder & Planning Director / Content Production Manager

•Managed business relationship with key accounts and collaborated closely with client teams to develop marketing projects including launch of new products in the education industry, planning and coordination of advertising campaigns, and planning and execution of strategic events.

•Conducted market research and analysis to develop creative insights for advertising campaigns and integrated marketing strategies, working closely with agency’s account and creative team.

•Production Coordinator for “Minas Afinada” from G5Filmes; produced 6 musical DVDs of prominent artists from Minas Gerais (2006 and 2008).

•Producer, director and screenwriter of “BH Legal”, a TV Show sponsored by Belo Horizonte City Hall with the aim of registering the main improvements of the city (2005 and 2007).

•Screenwriter of 40 video-lessons for Pro Jovem English Course produced by G5Filmes for the Federal Government.

Instituto de Desenvolvimento Gerencial (INDG) – Belo Horizonte, MG 2002 – 2004

(Brazilian Multinational Consulting Firm, leader in results-driven management consulting in Brazil)

Consultant

• Collaborated on the development and dissemination of management techniques based on the PDCA method to help companies and government entities enhance their business and achieve better results.

SKILLS & INTERESTS

Excellent communication skills. Creative DNA, good research skills and great analytical thinking. Portuguese (native), English (fluent). Series and movie addicted, music geek, playlist creator, art lover and student of consumer behavior. Travelled to 25 countries and love to see this number growing. Love cooking, wine, plants and trekking.

Contact this candidate