Business Development Professional

Tara M. Sheridan

*** **** ****, *********, ** *7934 Mobile 561-***-**** adbq1w@r.postjobfree.com

MAJOR ACCOUNT SALES & MARKETING EXECUTIVE

A results-oriented sales executive and target marketing professional with over 16 years of proven excellence and hands-on experience in B2B sales processes and new business development, as well as, target marketing strategies, segmentation and execution. Excels in utilizing extensive sales experience and marketing acumen to develop best practices that underpin effective sales strategies, ensure accuracy and precision reaching defined target markets, achieve all KPIs, exceed individual and team sales goals, and develop and manage long-term relationships with external clients and partners.

AREAS OF EXPERTISE

Strategic Sales Targeted Sales & Marketing Strategy B2B Solution Sales Enterprise, Channel & Vertical Development Market Research Periodic Performance Reporting Account Management Competitive Analysis Management Training and Development Client Relations Performance & Process Improvement Contract Negotiation Multiple Sales, Marketing & CRM Software Programs

CAREER HIGHLIGHTS

Secured $2.5M in new business for 2020 with 4 new managed care clients in the first year. Individually accomplished half of the 5-person sales team’s $5M annual goal (or 250% of individual goal), identified & introduced new verticals, expanding sales to these market segments for supplemental insurance companies and unions, and ensured performance was in line with all KPIs.

Won Top 1% Sales Producer awards (of 300+ National Sales Reps) by generating over $1M in new client sales during first full year of employment at Simmons Market Research (acquired by Experian in 2013) with average price points between $35k and $75k); and over $3.5M throughout tenure, earning additional recognition and initiation into the internal “Million Dollar Club.”

Developed & Launched a start-up full-services marketing and lead generation company that served as a strategic partner for small to mid-size clientele in the financial, healthcare and media arenas. Acquired over 8 major accounts in our first year of operation with clients including Procter & Gamble Paper Division, Valley National Bank, and St. Jude Children’s Research Hospital (ALSAC)). Managed a staff of 5 full-time employees and over 20 part-time employees for 7+ years.

Over 16 years of B2B Solution Sales success using a “hunter mentality” with customized campaigns to precisely target preferred prospect segments while mainting professionalism & superior customer service from ground-floor gatekeepers to C-Suite executives.

PROFESSIONAL EXPERIENCE

Nations Hearing LLC, Plantation, FL

A hearing healthcare company that provides comprehensive and cost-effective hearing aid and hearing services solutions.

Senior Business Development Manager January 2019 to July 2019

Responsible for identifying and acquiring target prospects with customized sales strategies, and developing and implementing marketing plans for newly identified groups, consultants and agents to expand delivery channels of hearing healthcare benefits.

Earned $2.5M in new business sales (half of the sales team’s annual goal of $5M) by utilizing a new approach; including researching their industry and selling one comprehensive solution to address prospects’ current and upcoming key issues and corporate goals regarding hearing healthcare benefits.

Developed new business sales strategies for Managed Care, Medicare, Supplemental Insurance, and Union groups.

Negotiated contract terms and compensation structures with C-level executives, and successfully presented to Fortune 500 companies, health plans and multi-employer union trusts.

Collaborated with the Marketing Department at Nations Hearing on sales collateral, conference planning, direct mail and email prospecting initiatives.

Allegiant Marketing Services, West Palm Beach, FL & New York, NY

A full-service marketing company that provides a strategic partnership for its clients, including market research analysis, campagin strategy and execution, and direct marketing services to mid-sized companies nationwide, including high-profile clients such as HSBC, Procter & Gamble, and Flushing Savings Bank.

Partner/Sales Director January 2014 to December 2018

Accountable for developing a new book of business and managing direct sales, all marketing stategies, and targeted lead generation to acquire high-profile clients.

Developed a pipeline of 20 new clients resulting in $500,000 of new business in our first year of operation; 90% of these remained repeat clients on a monthly or annual basis.

Identified opportunity via new sales channels, conferences, direct and digital media campaigns, and multi-level targeted marketing strategies.

Managed Sales budget and all quarterly reporting, projections, and invoicing and collection.

Experian Consumer Insights (previously Simmons Market Research), New York, NY

A global research company that gathers information on the lifestyles, media habits, and product/brand preferences of consumers for over 65 years.

Business Development Manager March 2011 to October 2013

Charged with developing and delivering strategic growth for the SouthEast New Business Division.

Responsible for defining, identifying, and acquiring new business partnerships (defined as banks with assets of $2B+, among other criteria), and continuing to develop an active pipeline of defined primary and secondary target clientele in the financial vertical.

Developed over $1 million in new client sales during first full year of employment (with average price points of $35k to $75k), and over $3.5M throughout tenure (resulting in recognition, various awards, and initiation into the internal “Million Dollar Club”).

The Reserve, New York, NY

Marketing Manager June 2008 to December 2010

Allegiant Marketing Services, New York, NY

Partner/Sales Director June 2002 to June 2008

Claritas Market Research, New York, NY

Major Account Executive June 2000 to June 2002

EDUCATION

Bachelor of Business Administration, Marketing University of Tennessee Knoxville, TN

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