PAYAL BEHL

*** ***** ****, ***** *******, PA ****3 adbpqw@r.postjobfree.com +1-814-***-****

Expertise: Digital Transformation Product Management Product Marketing Sales enablement Certification: AWS Cloud Practitioner Essential, Professional Scrum Product Owner (PSPO), Google Analytics, Cisco IP Tools: Adobe Analytics, SQL, Tableau, Power BI

EDUCATION

Pennsylvania State University Pennsylvania, USA

Master’s in Business Administration Expected to graduate by 05/21 100% Merit-based Scholarship and Fellowship Recipient Humber College Ontario, Canada

Post-Graduate Certificate Program- Wireless Telecommunications 09/10-05/11 Kurukshetra University India

Bachelor of Technology in Electronics and Communications 08/05-05/09 EXPERIENCE

Telus Canada’s biggest network provider Toronto, Canada Technology Consultant (Product Marketing) 06/17-05/19

• Generated $20M YoY incremental revenue by developing strategic business plans & marketing programs to support sales growth for North America region in cloud space; partnered with segment marketing and sales

• Formulated and Executed pipeline marketing program to consolidate sales and marketing activities; defined goals and metrics; coached 100+ sales reps using workshops, sales playbooks, and webinars, resulting in more than 110% YoY sales

• Led Digital Transformation for 15 hospitals by partnering with internal and external cross functional teams; solution helps in capturing patients’ information and providing data to make informed decisions

• Conceptualized and launched “Buy More-Save More” program to bundle cloud services and software at Point-of-Sales; increased attach rate by 100% (to 250%) which translates to additional $4M, in record time of 6 months

• Additional Initiative: Reduced customer churn rate below 1% and improved employee satisfaction rate to 85% by consolidating marketing, sales and service by introducing Salesforce CRM platform Digitcom Data Networking Startup Toronto, Canada Technology Specialist (Product Management) 04/14 - 09/16

• Managed Cloud PBX business (20% of product mix and worth $4M in yearly revenue) by maintaining product roadmaps, writing features, and overseeing launch plans across North America

• Raised $3M in sales by developing comprehensive sales collateral for cloud PBX products; created sales playbook that shows competitive analysis and value prop of Digitcom products

• Improved product line gross margins by 10% by overseeing targeted and strategic COGS reduction initiatives The Source Canadian Consumer Electronics and Cell phone Retail Chain Toronto, Canada Assistant Sales Manager 02/12 - 02/14

• Increased YoY sales by 18% while increasing profit margin 6.5% through coordination of new promotions, SKU rationalization, and planogram development

• Fostered B2B relationships with Medium and Small businesses in Toronto city, expanding customer base account base by 30% over prior year and realizing $20M in revenue

Sales Specialist 09/09 - 02/12

• Coached sales reps on customer service and product knowledge to improve performance to over 95% attainment in customer satisfaction and 15% increase in sales; selected for Star Employee of the year award from pool of 120 candidates

• Developed promotional themes and event calendars; making sure that promotional ads are accurate and meeting applicable advertising; received Star Badges every month for 10 consecutive months VJ Blinds (Custom-Crafted Window Blinds) Toronto, Canada Founder 04/10 – 07/19

• Developed business model, negotiated contracts with vendors and managed client engagements generating $30,000 with 48% margin in first year

• Quadrupled number of customers in 2 years by partnering with local realtors, posting client feedbacks and Google ads INTERESTS: Running (Ran world’s highest Marathon, Leh Ladakh:12000Ft), Travelling, Photography, and coffee chats