LAWRENCE T. FARRELL
Director of Operations, Multi-Unit, Multi-Brand OKAUCHEE WI, 53069, UNITED STATES 262-***-**** DETAILS
N51W34861 Wisconsin Avenue,
Okauchee WI, 53069, United States
*********@*****.***
LINKS
LinkedIn URL
SKILLS
Strategic Planning & Execution
Financial Analysis (P&L)
Budget Preparation & Oversight
Consumer Relations / Guest Service
Brand Audits, Standards &
Compliance
Food Safety and Handling
Market/Competitive Analysis
Local Store Marketing Strategies
Pricing Strategies
Employee Relations and
Performance Management
Extensive Knowledge of MS Office
Data Analysis
PROFILE
Dedicated and passionate leader with over 25 years' experience working in multiple operations roles; 16 years with franchised restaurant brands. Maniacally focused on profitability. Energetic with a winning attitude and entrepreneurial spirit. Operations, efficiencies and brand compliance expert. Analytical and attentive to detail. Great communicator, motivator and team builder. EMPLOYMENT HISTORY
Director of Operations at REGO Restaurant Group (Quiznos & Taco Del Mar), United States & Canada
March 2019 — January 2020
Promoted to lead multiple Franchise Business Consultants to coach ~200 franchise owners and achieve positive business results while holding restaurant teams accountable to brand standards. Developed, collaborated on, and managed execution of brand priorities. Analyzed and improved financial success for both the franchisee and franchisor. Achievements include:
• Instrumental in executing initiatives that led to positive national sales growth for 3 consecutive years.
• Oversight of territory with ~$60,000,000 annual sales.
• Developed objectives and structure for franchise owner training.
• Completely revamped the operations manual for the Quiznos brand to ensure quality and consistency across the system.
• Collaborated with Franchise Advisory Council to develop priorities for Quiznos.
• Worked with marketing, culinary and supply chain teams to develop, test and launch new menu initiatives.
• Developed Break-even and ROI tools used to gauge and improve financial unit performance.
• Created brand standard compliance tools for Taco Del Mar field teams and franchise owners. Director of Brand Standards at QCE, LLC & REGO Restaurant Group (Quiznos), United States & Canada
October 2017 — March 2019
Promoted to develop, implement, maintain and hold international restaurant chain accountable to brand standards. Led multiple compliance specialists throughout North America. Achievements include:
• Created brand standard compliance tools for the Quiznos field teams and franchise owners. Maintained the brand standards database and related analytics for food safety, guest environment and service, quality and execution, BOL/BOH and equipment.
• Led North America field team on continuous improvement initiatives resulting in a 7% increase in restaurant performance scores.
• Worked with the Development Team on new prototype design that reduced new unit costs by ~$100,000. Managed onsite design and construction for new prototype and provided key recommendations for improvement.
Senior Manager of Brand Standards at QCE, LLC (Quiznos), United States December 2016 — October 2017
Promoted to run business, operations and service audits for all Quiznos locations in the United States. Developed, implemented and maintained brand standards for the national restaurant chain. Conducted compliance audits while coaching and training restaurant teams to help improve guest service and restaurant performance.
Franchise Business Consultant at QCE, LLC (Quiznos), WI, IL, IA, NE, MI December 2009 — December 2016
Responsible for the development, performance, improved profitability and compliance of multiple franchised owned restaurants across several Midwestern states. Worked with Franchise Owner to improve KPI's including: COG's, labor costs sales comps, transaction counts, average ticket price, etc. Achievements include:
• Achieved positive comp sales and transactions in territory for multiple years in a very competitive environment.
• Ran multiple menu, operations and POS test initiatives.
• In 2015, selected by the CMO / head of culinary to help lead a key project for the company to re-design the menu in order to improve ingredient usage and minimize waste. Simplified all product specs and procedures which helped improve product consistency across the system while lowering labor costs and cutting training time in half.
• Received employee of the year and servant leader of the year awards.
• Opened multiple new restaurants and trained respective teams. Franchise Owner at Nick & Willy's Pizza (Self-Employed), Oconomowoc, WI December 2005 — December 2010
Owned and profitably operated $400,000+ Nick & Willy's Pizza Franchise. Multi-Unit Franchise Owner / Regional Trainer at Quiznos (Self-Employed), Oconomowoc & Wauwatosa, WI
March 2004 — January 2013
Owned and profitably operated 2, $500,000+ Quiznos restaurants while also serving as the regional trainer for all new franchise owners entering the system. Achievements include:
• Trained 30+ new Quiznos franchise owners.
• Implemented multiple company initiatives including menu, delivery systems and new POS technologies.
• Elected to Franchise Advisory Council.
• Service on board of local chamber of commerce.
Systems and Operations Director at Archdiocese of Milwaukee, Southeastern, WI
October 1995 — July 2003
Oversight of multi-site service organization with $10 million in annual sales and 125 employees servicing 20,000+ customers annually.
EDUCATION
University of Wisconsin, Waukesha & Milwaukee, WI
September 1981 — June 1986
General Studies
REFERENCES
References available upon request