Social Media Digital Marketing
Resume:
Huining Yu
adboja@r.postjobfree.com
New York City,
New York, 10016
SUMMARY
I am strongly interested in the job position that related to marketing field. Currently, I am an graduate student in New York University and enthusiastic in pursuing Summer internship in New York City right now. I had 3 internships before which equip me strong skills in the real business world.
SKILLS
• Social media digital marketing
• Planning events
• Market analysis
• Problem-solving skills
• Microsoft office word, excel, power
point
• Fluently speak and write in English
WORKING EXPERIENCE ( IN TIME ORDER )
1. Human Resource Department Internship in Daimler AG / Jan 2019 to Jun 2019
Beijing, China
• Participated in the formulation and change of policies towards assignee globally and followed up the effect of implementation of policy changes
• Calculated the sample data of cost saving and implemented data analysis
• Participated in the process of creating a new system for exceptions and testing this new system
• Calculated and analysis COLA data for assignee globally
• Developed business cases, presentations and reports for team leader and other members
2. Marketing Internship in Ogilvy & Mather / Oct 2018 to Jan 2019 Beijing, China
• Participated in 2019 campaign of new Nestlé Ice Cream, and conducted target audience analysis from geographic, demographic and psychographic perspectives, which is helpful for the new produce to ensure that the new Ice Cream can attract the target audience
• Conducted competitive analysis (e.g. Häagen-Dazs) through the online information including timeline, products, promotions, marketing channels, placements and their previous marketing campaigns
• Analyzed the alternative addresses pop-up store that Nestlé planned to open in the summer of 2019, including rent, location selection, strengths and weaknesses
• Participated in the Nestlé CNY project, followed up the progress of the project, brainstormed about the creative ideas of the Spring Festival activity and helped outline the whole creative brief
3. Marketing Intern in Baidu / Jun 2018 to Sep 2018 Beijing, China
• Participated in senior management meetings and engaged in sales planning and discussions, and learned professional skills to conduct successful marketing campaigns
• Participated in the World-Cup campaign, Conducted the competitive analysis and target audience analysis from different perspectives
• Conducted data analysis for evaluating the outcome of the whole campaign, including exposure, coverage, reach and etc
EDUCATION AND TRAINING
Master of Science: Integrated Marketing
New York University Expected in Jun 2021
New York, NY
• GPA 3.84
Bachelor of Science: Marketing
Beijing International Studies University Jun 2019
Beijing
• GPA 3.5
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