Senior Executive Manager

**** ***** **** **.

Las Vegas, Nevada *****

(H) +1-949-***-****

(C) +1-949-***-****

Email: adboe1@r.postjobfree.com

February 8th, 2020

Good morning Sir/Ma’am:

I am very interested in an opportunity to discuss your listing for a Division President – Custom Design - Build role @ Blue Heron. I offer +20 years as a worldwide senior executive with responsibilities for driving the worldwide strategy, manufacturing, sales, & marketing groups as large as +500 personnel & +$6B in revenue within APAC, EMEA, & the Americas at some of the largest global services & manufacturing companies. I have been a Global Senior Executive with responsibilities for entire organizations as President @ a North American/Chinese manufacturing start-up & CEO of an EMEA Global PE services company. I offer expertise in explaining very complicated systems in a very non-technical language to a non-technical audience. In addition, I offer demonstrated experience/expertise in establishing Global Senior Executive relationships within all global cultures & environments. During the past +8 years I have been responsible for the creation & installation of capital equipment systems within the B2B/commercial sales channel (i.e. VARs, global business, airports, commercial buildings, sporting facilities, etc.). In addition, I have +10 years in new & existing consumer & commercial construction.

I earned a Bachelors of Science in Electrical Engineering & have been responsible for the worldwide creation, training, & implementation of best practices in APAC OEM manufacturing, supply chain, and operations teams. I have had the responsibility for the evaluation of new product concepts, manufacturing, & introductions.

In addition, I have been responsible for the manufacturing & evaluation of new consumer product introductions. Also, developed the go-to-market strategy for all product pricing, feature, & cosmetics throughout Americas. I offer demonstrated experience/expertise in establishing Senior Executive relationships within all sales channels (i.e. retail, internet, DIY retail, hospitality, distribution, contractors, B2B, B2C, government, military, etc.).

Lastly, during the past +20 years I have given direction to, planned strategies, and supervised US/International sales and marketing teams on all business-related matters to enable the development, and growth, of customers. I am personable and assertive; a goal-oriented achiever giving attention to details, combining common sense with innovation to meet and exceed goals.

Please do not hesitate to call/email if additional information is needed to complete your evaluation of my qualifications for this role.

Sincerely,

Ron Sreenan

Ronald (Ron) Sreenan

Executive Summary

1008 Royal Plum Ln., Las Vegas, Nevada 89144 (C) 949-***-**** email: adboe1@r.postjobfree.com

LinkedIn: https://www.linkedin.com/in/ron-sreenan-94b9131

Professional Profile

I have held a Senior Executive Management role with worldwide service & manufacturing companies during the past +20 years (Noribachi Corporation, Victory International Group, XL Video, Rullingnet Corporation, LG Electronics USA, Warner Brothers/WHV, Sharp Electronics Marketing Company, Toshiba America Consumer Products, Inc., & Schlumberger Wells Services). I have had the responsibilities for entire organizations as well as President @ a North American start-up & CEO of an EMEA Global PE company, earned a Bachelor’s of Science in Electrical Engineering, & have spent significant time in APAC with responsibilities for the manufacturing procedures, OEM partners, supply chain, operations, & evaluation of new product introductions (audio/video electronics, capital equipment, IoT remote access electronics, commercial cameras & recording equipment, wifi devices, cellular devices, electrical/mechanical sensor equipment, SaaS, computer hardware/software, etc.). In addition, I have been responsible for best practice in managing personnel evaluations, US/International P&L, manufacturing personnel US domestic & APAC, budgeting/forecasting, and US/international customer revenue. Last, I have been responsible for communicating the corporate message to US/international customers. I have given direction to, planned strategies, and supervised US/International sales and marketing teams on all business-related matters to enable the development, and growth, of customers. I offer expertise in explaining very complicated systems in a very non-technical language to a non-technical audience. In addition, I offer demonstrated experience/expertise in establishing Global Senior Executive relationships within all global cultures & environments.

I am personable and assertive; a goal-oriented achiever giving attention to details, combining common sense with innovation to meet and exceed goals.

PROFESSIONAL EXPERIENCE

LED Project Services & Consulting, U.S. Nov., 2018 – Present

Services & Consulting in the completion of projects, purchased by clients from Noribachi, of LED Lighting & LED Display products

Oversite of the China factories in the final development & production of the client’s project purchases

Oversite of the China OEM manufacturing equipment, procedures, supply chain, operations, & delivery of the client’s LED products

On-site installation responsibility of all aspects of LED product (i.e. electrical, control systems connectivity, & installation)

On-Site training of the local staff in the LED Display Content Management software

Noribachi Corporation, Harbor City, California Dec., 2015 – Nov., 2018

Noribachi is a US-based, premier manufacturer of LED Lighting & LED Display products for high output commercial & industrial solutions.

Vice President & General Manager of Digital Technology

Responsible for developing partnerships with the China factories in the development of OEM LED Panels & B2B LED Monitors for the Americas

Responsible for the Asia OEM manufacturing equipment, procedures, supply chain, operations, & evaluation of new LED product introductions (LED Video Display Panels, LED Remote DMX Lighting control systems, IoT Software/Hardware Connectivity, SaaS, & LED RGBW Lighting)

Supervise & direct a mechanical & electrical engineering team in the design & manufacturing of component level LED RGBW lighting configurations according to customer specifications

Responsible for over-site of the engineering under ETL, UL, & CL certification standards

Victory International Group Corporation, Irvine, California Jun., 2014 – Dec., 2015

Chinese manufacturing company of consumer electronics, wireless devices, cellular devices, wifi, cellular accessories (cables, wire, adapters), gaming accessories (game controllers, adapters, HDMI, DVI, USB cables, etc.)

Executive Vice President, of the Americas

General Management responsibility for the development & Chinese engineering & manufacturing of electronics, mobile accessories, cellular devices, & wireless services

Responsible for over-site of Responsible Sourcing Team Chinese factory inspections

Manage the effective partnering with the China factories to profitably grow the OEM manufacturing business in the Americas, Mexico, & S. Africa while maintaining a collaborative and team-oriented culture

The implementation of a structure to review all current & future manufacturing procedures and services

P&L accountability for the all business in North America, LATAM, Mexico, & S. Africa

The implementation and utilization of best practices and processes to increase manufacturing capacity and drive increased customer satisfaction, revenue, and margins

Develop an organization that supports a professional business culture, skills within the organization focused on continued growth, and manage internal & external relationships at multiple levels including executive, program, and contract management

Accomplishments

Implemented a corporate structure in the US to assist with the worldwide growth of the Global organization

1st year, increased revenue by $25M in the Americas & Mexico

Opened manufacturing & distribution in LATAM, Mexico, & S. America

XL Video Incorporated, Los Angeles, California; Atlanta, Georgia; New York, New York Mar., 2013 – Jun.,2014

Leading supplier, for rental & sales, of audio & video equipment, studio recording equipment, studio cameras, and LED Display Screens

Chief Executive Officer - US

CEO for the US Division of XL Video, a leading supplier of audio-visual equipment and LED lighting & Video Walls with a strong presence within the entertainment & corporate channels

EBITDA and P&L accountability for the U.S. Division with office & warehouse facilities in Los Angeles, Atlanta, & NYC

EBITDA accountability for the China manufacturing Division

Responsible for achieving operating profit and net cash flow goals in line with the US business plan

Long term strategic business planning of the sales, marketing, & financial position of the company

Develop and provide visionary leadership to the US team

Develop new client opportunities within the US Corporate environment

Accomplishments

Increased U.S. revenue from $65M to $110M

Directed the U.S. division EBITDA to the black in less than 6 months

Rullingnet Corporation (Dowslake Microsystems), Santa Monica, California Feb., 2011 – Mar., 2013

Chinese Telecommunications/Consumer Electronics Manufacturing Corporation of android tablet, smartphones, & Android Apps

President

General Management responsibility for the North American start-up & China factory development of the VINCI branded Tablets, cellular devices, & a children’s apps responsibility for the development & Chinese engineering & manufacturing of electronics, mobile accessories, cellular devices, & wireless services

Re Responsible for over-site of Responsible Sourcing Team Chinese factory inspections

Manage the effective partnering with the China factories to profitably grow the OEM manufacturing business

Implement a structure to review all current & future manufacturing procedures and services

Implement and utilize best practices and processes to increase manufacturing capacity and drive increased customer satisfaction, revenue, and margins

P&L accountability for the U.S. Division with office & warehouse facilities in Santa Monica, California

Accomplishments

$0M to $20M within two years of entering the North America market

Established Asian manufacturing, OEM partners, & engineering of Android Smartphones & Tablets

LG Electronics USA, Englewood Cliffs, New Jersey Dec., 2010 – Feb., 2011

Consumer electronics video, audio, PC, cameras, recording equipment, NAS Equipment, DVD, & Android tablets

Director, U.S. Consumer Electronics Sales

Motivate, plan strategies, and supervise the sales organization within all sales channels (i.e. National & Regional Retail, warehouse clubs, Internet, Distribution, Business-to-Business, Government, hospitality, etc.)

Manage distribution of +$250 million dollars in discretionary advertising funds

Responsible for allocation, budget distribution (+$450 million), and strategic planning for LG Electronics’ national & regional customers

Accomplishments

Generated LG Business @ military installations from $0M to $100M

Increased U.S. revenue from $225M to $450M within 1 year as Director

Warner Brothers, Warner Home Video Inc., Burbank, California Aug., 2005 – Dec., 2010

Warner Bros. branded merchandise & physical disk media (DVD, HD-DVD, Blu-Ray, Games, etc.)

Supervise International sales organization, 23 Countries/Territories (Australia, New Zealand, Japan, China, Hong Kong, Taiwan, Philippines, Korea, Spain/Portugal, France, Nordic Region, Germany, Poland, Switzerland, UK, Italy, Hungary, Benelux, Brazil, Mexico, Canada, & U.S.)

Vice President, Worldwide Sales Management 2008 – 2010

Management of 23 Sales Vice Presidents in 23 countries, +500 Indirect Reports, & revenue @ +$6B

Management of ongoing changes in the global sales practices to maximize sales & profitability

Vice President, Global Sales Process 2005 – 2008

Transitioned the worldwide sales forces into one global sales team (Australia, New Zealand, Japan, China, Hong Kong, Taiwan, Philippines, Korea, Spain/Portugal, France, Nordic Region, Germany, Poland, Switzerland, UK, Italy, Hungary, Benelux, Brazil, Mexico, Canada, & U.S)

Developed & implemented worldwide sales practices, systems, and sales training tools (i.e. Salesforce.com, SAP, zoho, Siebel, etc.) to be utilized globally

Implemented a formalized worldwide communication structure between sales, marketing, finance, & operations and was assigned the responsibility to Head the Warner Bros. Global Sales Process Steering Committee

Defining the worldwide scope of Global Sales Process (GSP) & management of ongoing changes required

Determine recommendations for management of global, regional, and local customers

Accomplishments

Contribution towards $4.5B to $6B worldwide revenue

Management of worldwide Staff @ 23 Direct & +500 Indirect

Head the International Global Sales Process Steering Committee

The development & implementation of effective worldwide sales practices, systems, and sales training tools (i.e. CRM, Salesforce.com, SAP, Siebel, etc.)

Sharp Electronics Marketing Company of America, Mahwah, New Jersey Jan., 2001 – Aug., 2005

Consumer electronics, audio/video, audio/video accessories, automotive LCD video panels, camera, camcorders, audio, & cellular devices

Associate Vice President

General Management responsibilities included, but no limited to, 150 direct/indirect reports included personnel in operations, finance, inside/internet sales, & marketing

Establish senior executive customer relationships and direct the sales organization on all business decisions

Accomplishments

Established Sharp LCD AQUOS dominance within corporate offices, sporting facilities, stadiums, & arenas across North America

Increased U.S. revenue $200M to $600M in 4 years as AVP US

Developed & launched the Sharp AUQOS LCD/LED brand within the US to achieve +34% market share

Toshiba America Consumer Products, Inc., Mira Loma, California May, 1993 – Jan., 2001

Consumer electronics, video/audio, audio/video accessories, automotive audio & video, computers, satellite receivers, DirecTV, & appliances (microwaves, small kitchen appliances, & small refrigeration)

Director – Western U.S. Region (twenty-two states) 1999 – 2001

General Management responsibilities included, but not limited to, 60 direct/indirect reports included personnel in operations, finance, inside/internet sales, warehouse, office staff, customer service, & marketing

P&L accountability for the U.S. Western Division with office & warehouse facilities in Mira Loma, California

Director – Western U.S. Region (twelve states) 1996 - 1999

General Management responsibilities included, but not limited to, +50 direct reports, including 10 in operations, 3 in finance, 3 for inside sales, 5 warehouses, 3 office staff, 3 customer service staff, & 5 marketing managers

P&L accountability for the U.S. Western Division with office & warehouse facilities in Mira Loma, California

Key Account Manager 1994 - 1996

Develop customer relationships to gain preferred positioning of Toshiba products, provide counsel to customers on all business matters, and analyze assigned customers & develop sales objectives by category

Retail Sales Associate 1993 - 1994

Promote the sell-through and image of Toshiba products at the retail store level

Accomplishments

As Director, increased from $8M to $200M U.S. revenue during the 9 years

Successfully launched the DVD format, cellular devices, and aftermarket automotive audio/video electronics into the U.S. marketplace

Negotiated corporate branding sponsorships within the entertainment channels (i.e. concert events, auto racing, tennis, golf, football, hockey, etc.)

Schlumberger Well Services, New Orleans, Louisiana Dec., 1990 – May, 1993

Field Engineer, Offshore

Manage, direct, supervise the duties/scheduling of up to ten Schlumberger employees while on location @ offshore oil & gas well sites

Oversee the utilization of electrical & mechanical service equipment which including down-well electrical/mechanical sensors

Supervise the handling & utilization of nuclear isotopes in the evaluate offshore oil & gas wells

Supervise the handling & utilization of explosive devices to initiate production of offshore oil & gas wells

Accomplishments

Test, debug, & correct new versions of software for offshore field applications

Received zero violations in the mishandling of nuclear isotopes or dynamiting a well off-depth

Education & Licenses

1990, University of Florida Gainesville, Florida, Bachelor of Science Electrical Engineer

1987, Santa Fe Community College Gainesville, Florida, Associates of Arts

1986, Private Pilot License

1984, FCC General Radio Telephone Operators License

During the past 20 years, I have attended numerous courses/seminars both in-house & external covering sales & marketing techniques, sales personnel training, personnel management, equal opportunity employment, international personnel procedures, and international personnel laws/regulations.

Military

1982, Honorable Discharge, United States Marine Corps, Twenty-Nine Palms, California

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