NATE HABERMEYER, APR

SENIOR EXECUTIVE, COMMUNICATIONS & STRATEGY

416-***-**** • adbo8i@r.postjobfree.com • 58 Lamb Ave, Toronto, ON M4J 4M3 • www.linkedin.com/in/habermeyer

PROFESSIONAL STATEMENT

I am an award-winning, 17-year communications veteran and trusted adviser to business leaders at Fortune 500 companies, billion-dollar pension funds, start-ups, and corporate boards. I have global, multi-sector experience leading integrated communications and marketing teams across enterprises. I built and presently lead an international team in Canada, China, and S. Korea to develop new markets and build global companies. I developed marketing strategies and led execution for companies in bioX, pharma, fintech, edutech, DLT, AI, data & analytics, public sector, energy & mining, real estate, legal, CPG. I worked closely with clients from Korean/Mexican/Chilean/Canadian Governments, Korean Universities, China, Hong Kong, S. Korea, Chile, Mexico, UK, US, and Canada.

CORE COMPETENCIES

Inspiring Teams to Deliver • Corporate strategy • Integrated Communications • Stakeholder Engagement • Internal Communications • CXO Counsel • Business Development • Media Relations • CXO/Spokesperson/Thought Leader Development • Cultural Fluency

WORK EXPERIENCE

Intro Global Inc.

Co-Founder, CEO & President 2018 – Present

Intro Global creates valuable face time with high-potential customers and investors. We advise companies and investors how to capitalize on new opportunities in both Asia and North America. We specialize in Business Development, Investment, and PR. Companies work with us for our expertise in corporate strategy, account-based marketing and sales, investment-sourcing, thought leadership, and media relations.

Secured 100% client renewals from last year with expanded mandates

Achieved a 5.5X revenue growth over previous year

Opened offices in Seoul and Beijing

Led business development and communications strategies for VCs in SaaS, Startups in AI, Fintech, Martech, Pharma, Edutech, Finance & Alternative Data.

Built a multi-disciplinary, multi-lingual team including Chinese, Indian, Korean, Canadian, Russian experts in strategy, deal development, technology integration, business development, investment, communications, language, negotiations

Built partnerships with S. Korean Government as a Global Business Development coach and lead

Led technology and business due diligence for 200+ start-ups from S. Korea, China, Thailand, Vietnam, Singapore, US, and Canada (focus on AI, SaaS, Cloud, DLT, Fintech, Data & Analytics, IoT & IIoT)

Reviewed and advised on commercialization strategies for dozens of S. Korean start-up founders seeking manufacturing and commercialization in US and Canada

Canadian Pension Plan Investment Board (CPPIB)

Strategy Consultant, Communications Lead (secondment) 2017 – 2019

Led development and execution of an integrated communications strategy to educate investors and professionals about the value, services, and capabilities of the new Enterprise Data Operating Model and support transition to the new enterprise data services. A communication strategy was launched in Q1 F18 to educate investors and professionals on these new capabilities.

Reported to Managing Director, Enterprise Data Services

Advised on strategy development for E&Y, McKinsey, and Boston Consulting Group

Achieved 70% adoption from front-of-house ID groups and IT groups

Collaborated with stakeholder groups to identify appropriate strategies, messaging, internal channels, and timing of communication materials relative to similar initiatives

Worked with Refinitiv, Informatica on execution of Thought Leadership for Managing Director

Presented to COO, CTDO on campaign strategies, progress, look ahead

HOWE&WYE Inc.

Co-Founder, Managing Partner 2015 – 2019

Grew business from $45k to $750k ARR in first two years

Advised and executed communications strategies for Government of Chile, cannabis clients, Canadian Pension Plan Investment Board, Ontario Bioscience Innovation Organization and others

For a Korean Data & Analytics start-up: developed business strategy, branding, and helped secured US$250k in pre-seed funding, opened a sales office in NYC

smak Media and Promotions Inc.

Director of Public Relations 2013 – 2015

Led omni-channel marketing strategy development, business development, PR and social media programs

Led social media and communications strategy Google Canada, TD, John St. Advertising, Maple Leaf Foods, Ontario Toyota Dealers Association, Yellow Pages Group

GCI GROUP (WPP) + LG ONE

Senior Consultant 2011 – 2013

Won an IABC silver leaf award women’s-health break-through treatment

Developed communications strategies, messaging, narratives, go-to-market campaigns for LG Electronics, BMO, TD, Governments of Chile and Mexico, natural resources (Chinese SOE), Novo Novartis, Biogen Idec, Mattel

Secured 100s of millions of global media impressions through traditional, digital, and social media campaigns

Evergreen & Evergreen Brick Works

Associate, Public Relations 2009 – 2011

Planned and executed three annual PR campaigns for Toyota Canada and dealerships across Canada - exceed expectations and growth targets each year

Secured international recognition for Evergreen Brick Works by securing a top 10 finalist for The National Geographic’s Ecotourism Award

Planned and executed PR strategy to host HRH Prince Charles tour

Ironside Investor Relations

Public Relations Specialist 2007 – 2008

Focused on building investment for cleantech, software, and IIoT (telemetry) clients

Planned and executed media relations for product launches

Developed messaging and branding for startups clients

Performed Audience Segmentation for PR and product announcements

Traveling in Asia 2005 – 2006

Zigman Joseph Stephenson • USA

Public Relations Coordinator 2002 – 2004

Wrote media collateral

Pitched business and political news bureaus

Drafted press releases, backgrounders and fact sheets

EDUCATION AND CERTIFICATION

Bachelor of Arts, Communications with minor in Journalism • University of Wisconsin, Whitewater 2003

Accreditation in Public Relations (APR) • Canadian Public Relations Society 2016 - present

COMMUNITY INVOLVEMENT

DIXON HALL CAPITAL CAMPAIGN COMMITTEE 2015

Spearheaded an initiative to revamp GM Canada’s CSR strategy with respect to STEM outreach and sponsorship, resulting in the establishment of a $1.8MM fund for youth STEM education

MID-TORONTO COMMUNITY SERVICES BOARD OF DIRECTORS 2010 – 2014

Spearheaded an initiative to revamp GM Canada’s CSR strategy with respect to STEM outreach and sponsorship, resulting in the establishment of a $1.8MM fund for youth STEM education

INTERESTS

Travel • Culture • Geopolitics • Psychology • Technology • Management • Cooking

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