DON C. ATTAWAY

The Woodlands, TX ***** adbo42@r.postjobfree.com 281-***-****

Strategic Marketing Development & Sales Execution

Delivers Strong & Sustainable Revenue, Grows Market Share, Leads Change Initiatives

Marketing management professional leading teams to achieve maximum market share, visibility and profitability. Elevates customer and employee engagement, delivers tactical revenue gain and cost reductions, and creates outreach plans that drive consumer engagement. A customer-centric mindset and demonstrated ability to create shared vision, inspire collaboration and drive change. Leverages consumer insights to formulate strategies that deliver excellence to clients, build loyalty and result in profitability.

Strategic Marketing & Branding - Develops and launches innovative strategies in branding, advertising, consumer-driven behaviors, and research. Increases sales to achieve maximum market share, visibility and profitability.

Client Strategy Development - Architects sales strategies while also being tactical and hands-on in the rollout of operational processes. Analyzes growth opportunities, defines methods for acquiring new business while retaining existing clientele, and attains competitive leverage.

Sales Leadership Development/Coaching - Drives the sale of products and services, and trains, mentors, and manages teams in cultivating a strong brand image with superior quality that aligns with business vision, mission and goals.

Relationship Management - Develops profitable alliances among C-suite decision-makers, sales teams, business units, clients and customers; leads by example and with ethics and integrity.

Campaign Development – Evaluates marketing campaigns to drive consumer response. Focuses on creative content development, campaign execution, public relations, and advertising and social media tactics,

Leadership - Motivational style develops, mentors and empowers frontline employees to excel; reliant upon training and facilitation of conflict resolution to achieve success. Collaborative thought leader focused on people, processes and profits.

PROFESSIONAL EXPERIENCE

Reef Industries, Inc., Houston, TX 1995 to October 2019

VICE PRESIDENT, SALES AND MARKETING

Directed all aspects of commercial performance for six divisions; drove market research and analyzation efforts, along with branding and sales management. Ensured sales team efforts were aligned with corporate marketing strategies. Had oversight and management of 12 Sales Managers, Inside Sales Support, Marketing, and Advertising staff, including internal graphic art and collateral material production.

Developed a corporate brand and reporting structure intended to produce communication and cooperation among Sales Managers and a team environment. Introduced revamped commission and incentive programs for associated manufacturers’ representatives, stocking distributors and Sales Managers. Analyzed all market and product performance and systematically withdrew from poorly performing markets and products, providing needed manufacturing capacity for both existent and new products. Initiated and negotiated the first private label manufacturing contracts.

Established a model for developing new revenue growth. The long-term commitment to that approach saw fully one third of business replaced with higher quality sales and grew revenues by more than 33%. Half of all current business was developed under this approach. During this same time, quality of sales as measured by gross margin grew by more than 50%.

DON C. ATTAWAY

PAGE 2 adbo42@r.postjobfree.com 281-***-****

Reef Industries (cont’d)

Designed a focused model targeting poor quality sales. Redirecting efforts of Sales Managers produced hundreds of thousands in revenue at a margin that exceeds 50%.

Established a new paradigm of selling solutions where the value is the optimal balance of cost and benefit to the customer. Consolidated gross margins increased 10% annually for first four years and are currently 50% greater than baseline.

Evaluated existent commission and incentive programs for associated manufacturers’ representatives and stocking distributors. Formulated programs that were balanced and equally beneficial. Successfully negotiated such terms and conditions which produced greater loyalty and improved results.

K.T. Snyder Group, Houston, TX 1992 to 1995

VICE PRESIDENT

Manufacturer of preformed plastic gaskets and sealants. Brought this recently acquired, previous sole proprietorship into corporate compliance and performance. Created the system of metrics and performance standards that effectively measured results, identified shortfalls and provided a basis for corrective response. Halted declining results and produced revenue growth for the first time in five years.

Agru-America Manufacturing, Medford, MA 1990 to 1992

VICE PRESIDENT, SALES AND MARKETING

Manufacturer of polyethylene geomembrane liners and hydraulic barriers. Developed a national sales presence and negotiated critically important installation/fabrication contractor partnerships. Secured a relationship with the largest installing contractor in the US and negotiated a second joint venture in Henderson, NV.

EDUCATION

Bachelor of Science, Chemical Engineering Louisiana Tech University Ruston, LA

CORE COMPETENCIES

Strategic Planning - Creative Development - Relationship Management - Performance Management

Brand Management - Advertising - Business Development - Project/Program Management

Talent Acquisition - Territory Management - Lead Generation - Sales & Marketing Integration

Process Development - Sales Training & Development - Continuous Improvement - B2B

Incentive Compensation Planning - Situation Assessment - Conceptual & Strategic Selling

Sales Scorecards - Customer Experience - Campaign Execution - CRM - Forecasting

Contact this candidate