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Manager Digital Marketing

Location:
Smyrna, GA, 30080
Salary:
155000
Posted:
February 09, 2020

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Resume:

JEFF LUNDY

REGIONAL BUSINESS OPERATIONS MANAGER

**** ******** ***** ** • Smyrna, GA 30080 • 662-***-**** • adbo0v@r.postjobfree.com Strategic Business Development and Execution / Regional Team Management Senior level experienced leader who has built a career on being able to leverage and develop exceptional talent to improve organizational performance. As a leader, I have focused on business strategy, long-range planning, professional development, process improvement and building strong cross functional teams to elevate business performance across multiple markets and within productive operations. My track record of success includes turning around underperforming operations and markets by increasing sales, exceeding targets, increasing productivity, improving quality, developing team members, and developing client relationships. I am a high- energy problem-solver who envisions smart solutions and can navigate with urgency across all levels of an organization.

Strategic Planning / Integration

Change Management

Sales & Digital Marketing Expertise

Team Building & Training

Cross-functional Leadership

Budget/Sales Forecasting

Project Management

Salesforce

Lean Manufacturing / 6 Sigma

Customer Experience

Process and Performance Improvement

Client Engagement

EXECUTIVE MANAGEMENT EXPERIENCE

BMW of North America, Atlanta, GA

Regional Business Manager (March 2013 – Present)

Business manager for BMW's Southern Region leading a 29 person field team and developing business strategy for our field teams and 134 dealers covering 13 states.

Responsible for leading the southern regional field teams to the #1 ranking among all regions for the past three years.

Launched a growth strategy that increased parts sales by $24 million, improved market penetration by 11% and achieved retail growth of 5%.

National leader for automotive parts sales 2017, 2018 and 2019

Developed strategic Omni-channel marketing plans using digital marketing, direct marketing and dealer events to increase customer appointments and market penetration.

Developed a plan to include the area managers in dealer solution meetings to enhance the customer experience and increased the Net Promoter Score by 5 points.

Created a fixed operations balance scorecard that focused on KPIs that transformed our field teams and how they approach the dealer network.

Initiated a dealer evaluation plan using Salesforce that utilized a top to bottom dealer assessment and action plans which drove competition and improved field team effectiveness.

Mentored and guided multiple team members to promotion within BMW. BMW of North America, Atlanta, GA

Area Manager (March 2011 – March 2013)

Area Manager for 11 BMW dealers across Georgia, North Carolina and South Carolina. Working directly with dealer owners, general managers, service managers and parts managers to increase the dealer's service and parts business and improve fixed operations performance.

Improved market performance raising market KPIs in the areas of revenue and parts sales.

Elevated the market to #1 in the region.

Enhanced BMW customer experience by assisting dealers with personnel training, identifying CX areas of improvement and providing manufacturer assistance.

Promoted and advanced BMW corporate initiatives by providing guidance and training

Functioned as BMW's representative to resolve issues regarding warranty, brand standards, targets and bonus payments.

Strong performance led to promotion to Regional Business Manager. BMW of North America, Senatobia, MS

Regional DC Manager (November 2004 – March 2011)

General Manager for a Regional distribution center covering six states and 117 dealers. Turned around troubled operation to world class. Managed seven managers and 85 associates and was responsible for 3PL service level agreement, performance and oversight.

Created and implemented productivity tracking process that increased RDC output by 25% earning the RDC an award and global recognition.

Organized and executed the development of operational procedures and training that reduced error rate 200% in first 2 years.

Oversaw 3PL service level agreement, established performance KPIs and bonus criteria.

Improved quality management program by leading process improvement and quality initiatives.

Responsible for establishing distribution center budget and implementing expense control.

Headed up the SAP implementation team project for RDC outbound process integration and implementation.

Led the first BMW warehouse SAP warehouse management system transition worldwide. ADDITIONAL MANAGEMENT AND OPERATIONS EXPERIENCE

Cost Plus World Market, Windsor, VA

Distribution Center Operations Manager (December 2003 – November 2004) Distribution Center Facilities Manager (February 2002 – December 2003) Sonoco Products, Suffolk, VA

Manufacturing Plant Facilities/Project Manager (August 2000 – February 2002) EDUCATION & CREDENTIALS

North Carolina A&T State University, Greensboro, NC Bachelor of Science in Mechanical Engineering

Dale Carnegie Leadership Training, Atlanta, GA

Leadership Course 2017

High Achievement Award Winner



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