Megha Mirchandani

Ashburn, VA ***** 571-***-**** adbnba@r.postjobfree.com

SUMMARY

Strategic Communications Consultant with ten years of work experience in project management and marketing. Main areas of operation include performing research, assessing needs, conducting gap analysis, organizing workshops, and preparing business presentations. I work on delivering solutions in improving quality and efficiency, and in turn, improve delivery and tackle program operation issues. My project management skills include identifying tasks, issues, risks, risk mitigation strategies and budget effectively. I have a Master’s in Public Health degree from George Washington University and an MSc degree in Corporate Communications and Reputation Management from Manchester Business School, UK.

PROFESSIONAL EXPERIENCE

The Lewin Group April 2016-Present

Research Consultant Falls Church, VA

Client: US Government, Center for Medicare and Medicaid Services (CMS)

Advocacy marketing expert, responsible for collecting data and content to produce evidence based research in writing issue briefs, annual reports, Congress reports and research findings.

Work with multiple stakeholders such as media and communication channels, policy makers, industry experts, the federal and state government, providers, health plans and IT vendors to influence the legislative environment in branding program goals and achievements.

Provide technical assistance on projects to facilitate knowledge management and use of communication tools.

Generate insights based on program evaluation, change management and qualitative analysis.

Help establish standard operating procedures and make improvements to program operations.

Deployed communication campaigns to drive market growth, create impactful user stories and bolster customer engagement.

Contributed to and produced marketing materials such as blog posts, whitepapers, brochures, YouTube videos scripts, and presentation decks focused on brand messaging, sales enablement, lead generation, internal training, and new product launches for Optum.

Built campaign ROI reports to present to leadership and key stakeholders.

Conducted research on key buyer personas, competitor profiles, and market trends for specific industries in order to enhance messaging for marketing campaigns.

Designed change management interventions to launch internet-based employee connection tool to connect people with projects and increase employee engagement.

Created business development opportunities in providing research assistance for federal government proposals. Agencies include, CMS, Food Drug Administration (FDA), Centers for Disease Control and Prevention (CDC), and National Institute of Health (NIH).

Healthcare projects include working with the state of West Virginia to bolster their Medicaid program, worked with CMS to support Medicare Advantage plans and their healthcare pilot program on Bundled Payments for Care Improvement (BPCI).

Noblis Falls Church, VA

Healthcare Innovations Consultant June 2014-February 2016

Client: US Government, Center for Medicare and Medicaid Services (CMS) and Defense Health Agency (DHA)

Provided project support in strategic development and implementation of CMS Enterprise Shared Services (ESS)

oBuilt a communication plan to strengthen the use of ESS within CMS.

oResponsibilities also included project, analytical & administrative support for ESS development initiatives

oManaged software changes, budgets, updates, and outcomes in a multi-tiered project plan with complex deliverables with the use of dashboards.

Provided project management support in implementing ICD-10 across the nation on behalf of CMS

oICD-10 Risk Mitigation Planning and Analysis: Performed Risk Assessment and Planning for Small Provider Practices, Rural Providers and Mental Health Facilities. This included developing a Risk Mitigation Plan and Communication Plan for CMS and its stakeholders.

oWorked on writing policy drafts and Congress reports for our client at CMS in providing metrics and predictive market trends for ICD-10.

oTracked pre-and post ICD-10 implementation metrics in Microsoft Access for CMS.

oProvided a lessons learned document to the client summarizing the knowledge and understanding gained from ICD- 10 project activities.

Built a Technical Data Dictionary at CMS and performed a series of Qualitative Analysis on reports for accuracy.

Actively worked on building a capture strategy for TRICARE and Health IT projects for the Defense Health Agency (DHA).

Worked with matrixed teams for proposal development responding to IDIQs, creating storyboards, proposal kickoffs and review sessions.

Deloitte Center for Health Solutions Washington, DC

Intern Sept. 2013-Dec. 2013

Supported operational and marketing initiatives for the Health Think Tank of Deloitte LLP.

Supported senior staff in all aspects of policy analysis, environmental scans, market insight, research, and operations, and regularly briefed policy team on congressional hearings, legislative updates, and healthcare reform, with a focus on the Affordable Care Act and Health IT.

Led a major social media initiative in building a strong presence on Twitter. Total social media followers increased from 9500 to roughly 11000 in just 2 months.

Noblis Falls Church, VA

Healthcare Innovations Intern June 2013-Aug. 2013

Increased the visibility, credibility, and accurate understanding of Noblis through social media marketing through Search Engine Optimization and Social Media presence.

Wrote website content and provided design support for Noblis’s SaaS product, a medical recall management system.

The Sullivan Alliance Washington, DC

Communications Intern Nov. 2012-May 2014

Achieved a strong visible social media presence and developed concepts with viral potential.

Assessed social media marketing strategies to determine the rate of return.

Drafted media alerts and releases for SA website; updating media materials as needed.

Performed research for Grant applications.

Suggested upcoming industry events that were integral in strengthening SA’s mission.

George Washington University Washington, DC

Graduate Student Assistant Sept. 2012-May 2013

Dept. of Prevention and Community Health

Performed systematic reviews on social marketing topics such as water and sanitation, built environment and physical activity among adults, the VERB and TRUTH campaign.

Qualitative data coding, data entry and transcribing the data analysis.

Built the Alumni Mentorship program for the advancement of the students.

Organized an industry wide symposium series with key influencers in the field of public health.

Genesis Burson Marsteller Bangalore, India

Senior Associate July 2010 – April 2011

Resource Client: GE Healthcare

Network Clients: GlaxoSmithKline, Dr. Reddy Laboratories.

Handled responsibilities of planning, developing and implementing media plans that are in line with the company’s brand strategy.

Researched India’s urban-rural health markets to build and strengthen GE Healthcare’s messaging in providing low cost, high quality and easy accessible healthcare.

Pitched stories that would increase GE Healthcare’s Brand Equity with their internal and external stakeholders

Deployed social media platforms to encompass a larger network.

Drafted press releases and build networks with journalists in the print and broadcast medium.

Performed the responsibilities of preparing annual reports and writing proposals for various projects.

Used PR knowledge to build on ideas and pitch business development plans with companies like Himalaya, Roche Diagnostics etc.

TESCO Hindustan Service Center Bangalore, India

Communications Consultant Dec 2009 - April 2010

(Project Based on Contract)

Project: Revamped the Employee Intranet on a SharePoint portal by updating content to enable better engagement with their employees.

Fleishman Hillard Mumbai, India

Account Executive Aug 2008 – June 2009

Client Engagements: Emerson, Mehli Mehta Music Foundation, IBC Solar, Asian University for Women, Bloomberg Philanthropies,

Johnson and Johnson

Engaged in the design and delivery of communication/marketing strategies for key client engagements.

Created press kits, event arrangements, media relations, organized, prepped and facilitated interviews.

Infosys Technologies Ltd. Bangalore, India

Knowledge Management Evangelist Dec 2007 - July 2008

Worked on strengthening Infosys’s Knowledge Management brand by contributing creative input on posters, banner ads, themes and events.

Used SQL to run queries and process cubes to sift information through live data.

EDUCATION

George Washington University (2012-2014)-Masters of Public Health in Marketing and Communication.

Manchester Business School, Manchester, UK (2006-2007)-Master of Science Degree in Corporate Communications and Reputation Management.

Bangalore University, Mount Carmel College, Bangalore, India (2003-2006)- Bachelor of Arts Degree; Triple Major in Mass Communication, English Literature and Psychology.

CERTIFICATIONS

Certified Scrum Master (CSM). Issued September 2019.

TECHNICAL SKILLS

Quality Control, Agile methodologies, Content Strategy, Digital Media, SharePoint, Search Engine Optimization, Salesforce, AdWords marketing, Word, Excel, PowerPoint, MS Visio and MS Project.

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