Innovation driven Executive

RAJESH JOSHI

770-***-**** (Day/Eve.); E-Mail: *********@*****.***

Pivotal Transformation Group Aug. 2019 - Present

Managing Partner

Consulting assignments with:

Fortune 100 Durable Consumer Goods mfrs. to augment their Industry 4.0 initiatives.

Large advertising agency on leveraging innovative digital marketing technologies on re-targeting and next generation display ads. to get a better ROI on digital advertising.

Major Outdoor Power equipment company on their Product Development and Go-To-Market Strategy.

Kubota Tractor Corp.

Director – Outdoor Power Equipment Aug.2014 – July 2019

Manage P&L, Market Share & ROI for over $600 mil business selling Outdoor Power Equipment and Utility Vehicles through >1,000 Independent Retailers across US.

Achieved CAGR of @10% to grow the business thru’ new and innovative product launches, disruptive programs, channel development & training and data driven digital marketing /advertising tactics.

Improved penetration with commercial customers by launching targeted Fleet, Growth Funds programs and building brand with commercial customers thru’ targeted Digital / Traditional advertising.

Implemented a Sales & Operations planning process to align operations to ensure demand planning and significant reduction in Inventory to free up capital to be invested in operations.

AGCO Corporation, Duluth, GA Jul. 2009 – Jul.2014

Director – India (Harvesting /Centurion Programs) 2012 – 2014

Developed a complete business plan for AGCO’s entry into India for mfg. & distribution of Harvesting equipment (including localization of Class IV combines, Paddy combines, Small Square Baler & Sugarcane Harvesters) along with a complete 3 year product development plan & Go-To-Market Strategy.

Regional Project leader for managing ‘Centurion’ (Global common platform project for tractors < 140 Hp.) project launch in India and Turkey. Responsible for coordination between engineering in France and ensuring benchmarking of best practices across all mfg. facilities including China and Brazil.

Global Marketing Lead & Program Manager for distribution of Heritage products manufactured in India and sold in 30 countries by AGCO under the Massey Ferguson brand.

Director of Marketing – Rural Lifestyle (Under 100 Hp Tractors) 2009 – 2012

Commercial (P&L & market share) responsibility for <100 hp. tractors

Managed P&L for 250 mil business of under 100 Hp. Tractors

Improved Revenues by 12%, Profitability by 5% and Market share by 1% over 2 years through measured discounts, targeted cost reductions and simplification of product offering while increasing brand exposure in select markets

Implemented industry first, disruptive move to sell CUE tractors thru’ farm supply mass retail chain.

oThis farm supply store chain was AGCO’s #2 dealer for CUE tractors in 2011.

Developed a 3 year CUE Strategy for AGCO to significantly improve Market Share and Margins through:

oChannel development in select markets and growth through non-traditional channels.

o3 year product roadmap to launch market leading products based on end customer VoCs.

Developing C’tailing (Converged e-retailing) Strategy for AGCO North America to ensure all digital channels including Website, Mobile, Social Media, SEO/SEM, Dealer website and Kiosks as well as signage provide a continuous and consistent customer engagement and experience while using CRM tools to maximize lead generation through conversion cycle.

Renegotiated supplier agreement to maximize licensing revenues to generate $1 mil royalty globally for AGCO.

Y K Partners Corp. 2008 – 2009

Management Consulting for Outdoor Power Equipment and Construction Industry

Client – Large Outdoor Power Equipment Company

-Researched Industry and Surveyed Dealers to develop a complete Strategy for them to enter the Construction Equipment market.

Client – Light Construction Products manufacturer in Fort Mill, South Carolina

Set up distribution for mini skid steers in India.

-Market research to understand the need for their products in India. Identified specific applications where their equipment would provide the fastest ROI for builders and contractors.

-Did a road show in top10 cities in India to create product and brand awareness and setup Dealers in top cities.

Client – Outdoor Power Products manufacturer in Portland, Maine

Consulting in Technology Transfer agreement with a Agricultural Tractor manufacturer in India

-Identified the opportunity for technology transfer and prepared bid documents

CNH, Inc. 2007 – 2008

Part of Fiat Group (Italy), CNH is a multi-billion dollar corporation with major market share in Agriculture and Construction equipment. CNH owns the CASE, Case IH, New Holland Ag., New Holland Construction and Kobelco brands.

New Holland Construction - Senior Director, Sales Chicago, IL

Responsibility to manage and grow the New Holland Construction Equipment Sales for North America.

Directly managed 12 Regional Sales Managers and indirectly managed 20 additional Dealer Training and Service Managers for sales of over $400 Million through 200+ Independent Dealers & Distributors.

Increased market share for Skid Steers and Backhoe Loaders in a down market in less than 3 months due to creative advertising, programming and promotions.

MTD PRODUCTS, INC. 1992 – 2007

Multi-billion dollar, privately held, global manufacturer of Outdoor Power Equipment (Lawn & Garden) for Consumer and Commercial markets under the brands Cub Cadet, Troy Bilt, Yard Man, Yard machines, White Outdoor and Ryobi. MTD employs over 6000 people in 10+ countries.

VP – Product Line Management, Independent Retail (Dealer) Div. Cleveland OH 2002 – 2007

Global responsibility for Profitability, Market Share and ROI for ‘Cub Cadet’ branded premium Lawn tractors, Compact Utility tractors, Zero Turn Riders and Utility Vehicles. Managed product management, demand management, and coordinated all product marketing efforts for a 300 Million portfolio of Cub Cadet products. Accomplishments include:

Developed and implemented a strategic plan to radically improve our market position by restructuring Organization, Product Lines, Distribution and Programs. Implementation of this strategy resulted in a 3 year compound growth of 77% for the Independent Retail Division.

Initiated, Negotiated and Setup the “Cub Cadet – Yanmar” Joint Venture to launch a complete line of Co-branded Compact Utility Tractors. Business plans were to grow this business to $ 100 Million over 3 years.

Developed and Implemented a Complete Product and Marketing strategy to improve Profitability and gain market share in the fast growing market of Utility Vehicles (UV). Launched a 4x4 UV as Phase 1 of the Modular platform. 4x2 Vehicle planned in Phase 2 for 2007. This launch resulted in 1st Year Sales Revenues of 25 MM.

Launched the Residential Zero Turn Tractor platform on time and under budget to gain market leadership. This was the most profitable product platform for the company and Sales for this platform exceeded 150 MM.

Executed a brand sub-licensing agreement with a major Ag. Tractor brand in Europe for 1st year sales of 30 MM.

Negotiated Supply Agreement contracts with European, Korean & Japanese suppliers.

General Manager - Cub Cadet Plant, Brownsville, TN. 1998-2002

Complete responsibility for 250,000 Sq.Ft. Manufacturing facility and a 275,000 Sq. Ft. Warehouse. Managed a budget of $ 90 Million with a workforce of 500 employees. Plant wide implementation of Lean resulted in,

20% improvement in yearly Controllable Expenses.

60% reduction in raw material inventory from 9 million to 3 million.

8% Improvement in Quality Audit Scores.

Improved Safety AFR (Accident Frequency Rate) from 20 to 5.

Redesigned plant layout for improved floor space utilization and synchronized flow. Implemented a visual KANBAN system and one-piece flow methodology.

Implemented a 5-day replenishment system for Dealer inventory of finished products.

Plant was ISO 9000 certified under my leadership in 2001.

As part of Troy-Bilt acquisition, transferred equipment from Troy, NY, Improved the manufacturing process to start the flagship ‘Troy-Bilt’ Tiller line in Brownsville in less than 6 months.

Project Manager - Midwest Industries, Willard, OH. 1995-1998

Project Manager for startup of a new manufacturing facility. This $ 21 million project involved setup of finishing equipment, 8 powder paint booths, 12,000 ft. Non-synchronous overhead conveyor and 3 new assembly lines. Evaluated and negotiated all contracts for turnkey installation of the finishing equipment.

Manufacturing Engineer - Transmission Division, Cleveland, OH. 1993 – 1995 Day-to-Day trouble shooting of manufacturing process in a Machining and Assembly Shop. Products assembled were Transmissions & Electric Motors. Responsible for Plant Layout, Line (Assembly) balancing, Material Flow and Time Study Analysis. Plant safety & Compliance with OSHA & EPA. Designed Various Assembly Tools, Gages and assembly presses using Hydraulic and Pneumatic cylinders. Experienced in sizing and selection of motors, pumps, sensors, PLCs and ladder logic programming.

AWARDS / HONORS / SUBSCRIPTIONS:

Patent Holder as First Inventor for Hybrid Utility Vehicle.

“Inventory Award for 1999” for achieving lowest inventory levels out of 10 plants.

“Theo Moll Innovation Award” in 2000 for Startup of the new manufacturing facility at Midwest Industries.

“Theo Moll Innovation Award” in 2004 for launching the Residential Zero Turn Project.

Advisory Board of Eastman/Ingersoll (Mfr. of Lawn & Garden Equip.) in Portland, Maine

Director – Lean Board of Institute of Industrial & Systems Engineers 2013-2015

EDUCATION:

Master’s in Business Administration (MBA), Cleveland State University, Cleveland, OH

M.S (Industrial Engineering) Cleveland State University, Cleveland, OH

B.S (Mechanical Engineering), Birla Engineering College, India

Successfully completed Six Sigma Champion workshop & University of Michigan program in Lean Mfg.

Successfully completed Project Management Program through Project Success Inc.

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