Graphic Designer Marketing

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LYRAE DUFF HOLMES

Graphic Designer/Artist Hybrid

Anna, Texas 75409 • 972-***-**** • linkedIn.com/in/lyrae duff holmes 51506610 adbm9f@r.postjobfree.com • www.lyraeduffholmes.com

QUALIFICATIONS PROFILE

Enthusiastic and highly skilled Graphic Designer/Artist with 15+ years of proven success developing strategic initiatives, directing production teams, and executing marketing campaigns that result in organization wide brand elevation and growth. Dedicated hands on leader focused on developing top performing teams with extensive training, continued mentorship, and the development of a creative work environment that allows for support and collaboration. Committed to utilizing close partnerships with clients to identify visual needs and generate innovative top quality solutions that adhere to brand standards. Areas of expertise, design, and media…

• Creative & Art Direction

• Project Management

• Brand Standards

• Client Relationships

• Deadline Adherence

• Comprehensive Marketing

• Staff Development

• Best Practices & Procedures

• Vendor Management

• Departmental Collaboration

• Hands on Leadership

• Cross Functional Teams

• Print & Digital Media

• Budgetary Control

• Innovative Solutions

PROFESSIONAL EXPERIENCE

Dallas, TX April 2019 – Present

Employed for ten years as a Creative Director before my position was eliminated due to corporate downsizing. In addition to engaging in an aggressive job search, I have been working to further develop my intellectual and visual curiosity by taking online courses such as After Effects, Dreamweaver, User Experience Design Fundaments, as well as attending webinars, reading white papers and staying abreast of the latest marketing trends and communication techniques. I am eager to transition into a customer first oriented role to leverage my expertise in client relations, marketing, and administration.

Ser Technology, Dallas, TX June 2005 – April 2019

Financial technology services company providing innovative solutions and services to over 3,000 credit unions, community banks, financial cooperatives and partner organizations in the U.S. and abroad. Specializing in mining and analyzing credit bureau data to provide advanced marketing, credit information and allowing companies to better serve and connect with their customers. Based in Dallas, Texas, with offices in California, and China. Creative Director, (January 2009 – April 2019)

• Strategically governed all aspects of the business to consumer direct marketing operation in line with brand quality standards, current trends, and best industry practices.

• Directed visual content, copy, and graphics across various print and digital marketing pieces and campaigns including email, social media, and promotional materials.

• Managed key client relationships representing over 35% of the company’s recurring revenue and leveraged product expertise with the goal of improving how clients use products across the various marketing content and activities with the sales CRM and coordinated effective lead qualification and handover of leads to the sales teams.

• Collaborated with cross functional teams (Marketing, IT, Analytics, Customer Care, Software Developers) to conceptualize, organize, manage and drive new product initiatives and customer experience enhancements from concept to launch based on competitive analysis, market insights and internal product metrics. LYRAE DUFF HOLMES

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• Researched and created talking points, presentations and other supporting material for online and offline marketing deliverables such as customer and product brochures, webinars, customer testimonials, white papers, case studies, advertising materials, presentations, email campaigns, and training material.

• Stayed abreast of both federal and state specific compliance, as well as federal and state level privacy legislation, including Reg Z, FACT ACT, UDAAP, Gramm Leach Bliley and California Senate Bill 1 as it relates to the direct marketing products.

Direct Services Manager, (February 2006 – December 2008)

• Developed and managed top performing creative teams through careful hiring, comprehensive training, continued mentorship, and cultivation of a supportive work environment that allows for individual creativity.

• Effectively collaborated across the sales and product teams to strategize and execute integrated marketing plans, prioritized resources and designated production schedules.

• Partnered closely with high end clientele to identify marketing needs and develop innovative solutions that surpassed expectations. Functioned as a company representative for senior level clients, marketing agencies, and suppliers. In addition, represented the organization at external events, conferences, and seminars.

Production Supervisor, (June 2005 – January 2006)

• Supervised projected schedules, organized staff members, and designated tasks to successfully execute all deliverables within deadlines. Partnered closely with the sales team to identify innovative solutions involving creative and marketing strategies.

• Established comprehensive guidelines, training and production materials to establish branding standards across all product commanded final approval of all visual and copy materials, reviewing for quality and compliance.

Home Depot Advertising (Southwest Divisional Office) March 1999 – May 2005 Category Advertising Coordinator

• Responsible for the planning, development and execution of marketing and advertising initiatives. Generate revenue by increasing sales through successful marketing programs and partnerships for the entire organization, using market research, pricing, product marketing, marketing communications, advertising and public relations.

• Developed and edited a variety of award winning marketing and advertising materials including but not limited to market specific advertising content, print ready point of purchase sell sheets, flyers, promotional posters, commercial and retail product catalogs, and client specific marketing materials.

• Met with merchandising team to strategize and plan pages for mass print. Translated information into sketches to be reviewed by creative director and management team ensuring compliance with Brand, Legal, and Regulatory guidelines.

• Designed and coordinated photo shoots, selecting merchandise from multiple categories to maximize production of high quality creative materials needed to deliver consistent messaging.

• Fostered and maintained long term relationships with key vendors, suppliers and strategic partners including BEHR®, Glidden, BLACK+DECKER, Pavestone, Hunter Douglas, Schlage, Kwikset and more.

• Orchestrated, promoted and executed Grand Opening events in local newspapers, and radio. Coordinated the hiring of special apparency talent, vendor demos, Do It Yourself and kids’ workshops.

• Position combined coordinator and artistic duties and required knowledge and use of both PC and Mac based programs. Responsible for input and pricing of ad materials in IBM based pricing systems and prepared final press ready files based on supplied specifications for several types of printing Mac system such as Quark Xpress, Adobe InDesign, Adobe Photoshop, and Adobe Illustrator. LYRAE DUFF HOLMES

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TECHNICAL PROFICIENCIES

PLATFORMS: Windows 7/10, Macintosh OS X / 9

SOFTWARE: Proficient in PC and MAC environments with: Adobe Creative Suite (Photoshop, Illustrator, InDesign, Acrobat Professional, MS office (Word, Excel, Powerpoint) Familiarity with: Adobe Dreamweaver, Adobe After Effects, Adobe Premiere, Sketch, HTML, WIX, WordPress, Squarespace, Lyris, Constant Contact, MailChimp, and Google Analytics SOFT SKILLS

Results oriented, effective communicator both verbal and written, strong voice for design quality and consistency across multiple platforms, diverse problem solving experience, critical thinking including creativity, flexibility, and curiosity, conflict management and resolution, strong personal and business work ethics, quick witted, willing to accept feedback, works well under pressure and reliable. ACHIEVEMENTS AND AWARDS

CFISA Information Security Awareness in the Workplace Level II 12.2017 Capstone Workshop Certification in Quark 4.0

New Horizons Certification in Quark, InDesign, and Photoshop Home Depot Certification 1999 Presidents Award for 11.1999 Cover for HDSWSSC Home Depot Best Divisional Spread for 1.2000, 2.2000, 9.2000, 2.2001 and 6.2001 Home Depot Customer Service Merit Award 3.2005

Home Depot Copy Catcher Award 9.2003

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