Data Analysis, Marketing, Growth

LOVE HELPING PEOPLE, UNDERSTAND SUBJECTS, CARE DEEPLY, COMMUNICATE

CLEARLY, STAY FOCUSED

415-***-****

adbm3m@r.postjobfree.com

http://www.jinheebae.com

https://public.tableau.com/profile/jinhee.kim#!/

Experience

TIPALTI MARKETING OPERATIONS ANALYST SEPTEMBER 2019 – PRESENT

• Develop KPIs, lead source analysis, acquisition/nurture program analysis, quality of demand gen (including digital marketing, field marketing), segmentation, cohort analysis, sales pipeline analysis, multi touch attribute models to identify insights and opportunities

• Build reusable marketing operation reporting system and dashboards - Leveraging SQL server, Tableau/PowerBI, Salesforce

• Set up nurture/acquisition campaigns, manage campaign calendar, support campaign production in Marketo

• Investigate database to ensure data accuracy and hygiene, discover issues and support creating best practices for all known issues.

DIGITAL MARKETING ANALYST SINCE 2001 -

See the detail description of previous experiences at https://www.linkedin.com/in/jinhee-bae-271511/

• Contribute to teams including SideStep (acquired by Kayak), Google, Printroom, NewGate (marketing agency acquired by iCrossing), a Korean government agency

• Lead cross functional teams for online marketing projects throughout the entire cycle of planning, development, deployment, analysis, and optimization

• Monitor analytics to measure performance, assess areas of improvement, conduct A/B testing, develop strategies, launch campaigns (SEM, SEO, email, content, demand generation, web performance)

• Result in increasing new referrals (2.5 times more), lowering cost per acquisitions (4 times less), Boost traffic more than 20% in a short period by identifying and handling low-hanging fruits

Certifications

• Data Science Certificate, UC Irvine

• Marketo Certificate

• Google Analytics Certificate

• Marketing Certificate, UC Berkeley

Skills & Tools

DATA MINING, ANALYTICS, VISUALIZATION:

SQL, Tableau, PowerBI, Jupyter

Notebook (Python), MS Excel &

Access, KNIME, TIBCO Statistica

MARKETING AUTOMATION, LEAD GENERATION,

BUSINESS EFFICIENCY:

Salesforce, Marketo, Responsys,

PredictiveResponse, Wrike, LeadSpace

CAMPAIGN MANAGEMENTS:

Google Analytics, WebTrends,

Advanced web ranking, DoubleClick

HANDS-ON DEVELOPMENT:

HTML, CSS, Adobe Fireworks &

Photoshop, XML

Education

• MBA in Information Systems and

Decision Science, San Francisco

State University, CA

• BA in English, Education, Incheon

National University, South Korea

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