Digital Marketing Sales

GANESH K N Mobile Number: +91-900**-*****

DOB: ** November 1982 Email ID: adbkte@r.postjobfree.com

OBJECTIVE

To obtain opportunity to grow professionally and proficiently by undertaking career- oriented assignment in a reputed organization where high competency records are appreciated and fully utilized, offering career advancement. Also further enhance my skills and techniques through management, also equip myself and strengthen my career for the benefit of self, team and organization.

EXPERIENCE

Operations and Marketing Manager

Currents Technology Retail India Limited 2013 till date Currents Technology Retail (India) Limited (“Currents”) operates with chain of Apple retail stores in selling Apple Product lines and Accessories. Currents also do B2B & Online Business of Consumer Electronic products. Corporate teams address the needs of enterprise, large business and online customers, while the retail stores addresses the individual consumers. v With acquired experience & expertise, charting out strategies and codntributing towards enhancing business growth in Retail and B2B to Online streams. v Expertise in managing development & implementation of promotion plans and handling communication for the brand including all above line and below the line activities. v Hands-on-experience in charting out marketing strategies and contributing towards enhancing business growth. Skilled in new store launch, market analysis, new product roll-outs and targeted marketing.

v In-depth worked in conceptualising and executing sales promotions schemes to increase brand visibility, thereby preparing management level reporting on performance, needs and forecasts.

Ø Sales, Operations & Marketing - Key Responsibilities: ü Responsible for the implementation of marketing schemes and promotions as per the promotions events calendar. Conceptualizing and executing sales promotions schemes to increase brand visibility, thereby preparing management level reporting on performance, needs and forecasts.

ü Work with the retail operations team and the regional team for the proper implementation of new product launches. Devise strategies at the store level to increase program participation

ü Ensure store-merchandising standards are in place including store layout, presentation and visual merchandising.

ü Ensure smooth running of customer loyalty programs. Possess good understanding of the finer aspects of the loyalty program and take initiatives to use the customer base to increase business and attain customer loyalty. ü Supervising the performance of Retail business with key emphasis on target vs achievements. Create and execute Incentive policy & roll out programs for various functions of business team.

ü Ensure compliance to SOPs for Returns and Exchange policy as per brand guidelines. ü Maintain reports on sales and important store metrics of - Gross margins, customer conversion ratios, sales per transaction, average selling price, etc. Ø B2B to Online - Key Responsibilities:

ü Demonstrated experience in the practical implementation of detailed project plan for eCommerce platform for Retail Business including supplier management, Customisable employee purchase program and also Sewn projects. ü Influence leadership within the business areas to create and maintain alignment around the project business objectives, measurable benefits, success criteria, scope, and constraints impacting project delivery.

ü Pocess breadth of knowledge in various online and ecommerce platform technologies, as well as experience working with multi-vendor system integrations and internal & external development teams.

ü Collaborate with business owners and stakeholders to lead eCommerce requirements gathering and analysis.

ü Effectively manage multiple medium sized eCommerce projects, or individual large sized eCommerce projects.

ü Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising.

ü Maintaining our social media presence across all digital channels and Measuring and reporting on the performance of all digital marketing campaigns ü Overall Managing Online platform with following set of tactical capabilities o Work Flow, Development & Design

o Resolve project conflicts and competing priorities. o Writing, content marketing

o SEO & Advertising

o Data Analysis & Analytics

o Costing & ROI Planning

Area Manager South handling Bangalore, Chennai & Hyderabad Bose Corporation India Private Limited 2004-2013

Bose Corporation India Private Limited (BCIPL) is a 100% subsidiary of the Bose Corporation, US-headquartered audio company, based in Framingham, Massachusetts. Bose Corporation as a company has broad business segments like Home audio solutions, Professional Sound Systems, Products for Musicians, Automotive sound systems, Headphones & Headsets and Scientific products.

v Promoted to Area Manager at Bose - South in 2012 Ø Managing business operations of Bangalore, Chennai and Hyderabad, merchandising and people resources to generate retail sales of Bose products through Bose Retail Stores.

Ø Effectively executing the retail talent management process and practices, including recruitment, hiring, assimilation, performance management and coaching/development.

Ø Conducting Quarterly presentations and conducting product demonstrations for Bose Key accounts.

Ø Creating and fostering a team environment within region and enlisting others in the achievement of defined goals.

Ø Been to US for Sales meet representing India

Ø Stores in my region have won Best experience store and most profitable store awards in FY’12

v Promoted to City Manager at Bose - Chennai in 2010 ü To consistently work towards creating Bose customer's & advocates. ü Lead Store manager and In charges to achieve sales goal and help them develop their team members

ü Participate in quarterly meetings to develop business strategies and review the business achievement of past quarter.

ü Was part of Managerial team in developing new concept business processes, apart from company owned retail stores.

ü Conducting Monthly Sales and Stock Audits in multiple stores, even in other regions of the country for encouraging transparency in operations. ü Stores in my region have won Best experience store and most profitable store awards in FY’11

v Promoted to Store Manager at Bose - Chennai in 2009 ü To consistently work towards creating Bose customer's & advocates. ü Lead and develop team member to achieve new heights of success. ü Create better processes w.r.to floor standards in improving the quality and raising the bar above customer expectation.

ü Conducting monthly meeting and helping team members devising better planning strategy for improving the business.

ü Won best flagship award for the store FY’10, for the fourth time in a row across the country.

ü Been part of Retail Development program in identifying team members who can be developed as managers.

ü Consecutively been part of Super Achievers team for the second time and visited US, over achieving the sales goals.

v Promoted to Assistant Store Manager at Bose - Chennai in 2008 ü To consistently work towards creating Bose customer's & advocates. Lead and grow a team to achieve new heights of success.

ü Have achieved more than 120% of budget and been part of Super achievers team - rewarded with US visit and been to Bose Corporation, Framingham. ü Continued to improvise the Store In charge responsibility and increase the profitability of the store.

ü Won best flagship store award in India FY’09, Hat trick v Promoted to Store In charge at Bose - Chennai in 2006 ü Maximize the sale of BOSE Home products at our Retail Store and the marketplace through optimum customer service and consistent quality exposures and demonstrations

ü Handling day-to-day operations of the store

ü Managing staff at the store, encourage teamwork and responsibility among the staff members. To coach and mentor all store colleagues in order to ensure that they reach their greatest potential

ü To drive the effective use of all recognition practices within Bose ü Encourage quality demonstrations and proper customer engagement ü Lead by example, and set high standards of delivering Bose Experience ü To understand, monitor and communicate market/industry trends and opportunities for ongoing changes to meet consumer needs and demands ü To conduct regular meetings to formulate and execute plans. ü Won Spirit of Excellence award FY’07

ü Won best flagship store award in India FY’07 & FY’08 v Joined as DS (Demonstration Specialist) at Bose - Chennai in 2004 ü Maximize the sale of Bose Home Products at our Retail Stores through optimum customer service, consistent quality exposures and demonstrations of Bose Systems ü Demonstration of Bose products in the retail stores ü Interaction with Customers, handling customers’ queries ü Conducting need assessments for the customer, understanding their needs and providing them with optimum solutions available

ü Conducting shows for walk-in customers

ü Imparting Bose experience and providing high standards of service ü Coordinating activities at the back office, managing stocks, coordinating activities related to sales as team effort

ü Occasional participation in Exhibitions and Hotel Events conducted at different cities ü Won best Bose International award for Innovation FY’05 Worked as Customer Service Associate in RPG Music World Entertainment Limited, 2003- 2004.

Music World Retail Ltd is a part of RPG Enterprises, which was established in 1979. RPG Enterprises is one of the India’s fastest growing business groups. Music World has grown to be India’s premiere Audio and Video retailer. In addition, Music World also retails a vast range of gadgets and accessories, which complement and complete the home entertainment experience for the consumers.

v Joined as Customer Service Associate at Music World - Chennai in 2003 ü To assist customers and help them providing audio suggestion, demonstrate electronic systems such as multimedia and headphones. ü Developed more interest towards music and within four months was assigned as in charge for International Music Section.

ü Was part of sales team and recorded highest sales in music world sales history. Received special appreciations from the management for individual contribution as well.

ü Created innovative danglers for the store merchandise to improve stores visual looks, which help to promote the products.

ACADEMIC CHRONICLES

Educational Qualification:

v Post Graduation Diploma in Multimedia and Web Designing in 2005 v B.Sc (Chemistry), in Pachaiyappas college affiliated to “Madras University,” passed out in 2004

I hereby declare that the above-furnished details are true to the best of my knowledge. Place: Chennai

Date: 17 July 2019 GANESH Ganesh KN K N

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