MaryPat Scanlon

301-***-**** ● **** Flowering Cherry Lane, Laurel, MD 20723 ● adbjlc@r.postjobfree.com

www.linkedin.com/in/mpscanlon

Marketer

education

University of Maryland, Smith School of Business College Park, MD, USA

Master of Business Administration, Marketing Track May 2021

●Marketing & Communications Club

George Washington University, School of Business Washington, DC, USA

Bachelor of Business Administration, Marketing May 2017

●Dean’s List (December 2013-May 2017)

●Women’s Division 1 Lacrosse (2013-2017)

●Event Staff Intern, Athletics Department (November 2015-May 2017)

experience

CoStar Group Washington, DC, USA

Research Marketing Advisor August 2017 – July 2019

World’s largest online commercial real estate database with over 200,000 commercial real estate subscribers; individual contributor on team of 15; Microsoft Office

Research Marketing Advisor II, October 2018 – July 2019

Research Marketing Advisor I, August 2017 – October 2018

●Collaborated and built mutually beneficial relationships with brokers, developers, and investors, to analyze real estate market data and report transactions, contributing to 83% of commercial deals done by CoStar subscribers.

●Appointed “power ad captain” of regional team to reconfigure highest paid ads through effective marketing of images, descriptions and highlights, resulting in 20% increase in paid ads.

●Led Philadelphia-based sales comps team, overseeing assigned sales transactions each day for accurate data capture, to produce 50% increase in closed sales comps.

●Managed multiple projects daily through efficient time management and collaboration, resulting in “exceeding expectations” scorecards for two years and receiving October 2018 Employee of the Month.

Strategic Impact: Grew revenues via reconfiguration of paid ads and completion of accurate sales comps for 50 clients.

Transwestern Bethesda, MD, USA

Brokerage Intern May 2016 – July 2016

Commercial real estate company involved with leasing, property management, real estate development and research; individual contributor; Microsoft Office

●Developed in-depth market study of College Park, MD utilizing print and digital media, resulting in comprehensive pamphlet equipping 30+ brokers to grow clientele and generate revenue in new market.

●Created digital stacking plans of vacancies in local buildings to display accurate future leasing opportunities for ten junior associates to increase sales.

●Identified five quality yacht companies for party of 100 current and potential clients to win additional business.

Strategic Impact: Formulated innovation strategies and analyzed opportunities to grow broker books of business.

Vivid Marketing Columbia, MD, USA

Sales and Marketing Intern May 2015 – July 2015

Firm marketing and selling Verizon FiOS products in retail setting; individual contributor; proprietary software

●Met or exceeded 100% of weekly goals consistently, closing at least five deals per week by selling Verizon FiOS brand subscription plans to demographically-diverse customer base.

●Collaborated with team members and external partners to organize components needed for FiOS campaign, growing annual subscription revenues by $150,000 in two months and winning praise of client.

Strategic Impact: Increased company profits significantly by cultivating strong customer relationships.

distinctions

●Capital Area Food Bank, volunteer (November 2014 – May 2017)

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